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Alina Wheeler

@alinawheeler

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Alina Wheeler | 1948-2023
Author • Designing Brand Identity
Legacy • Alina Wheeler Design Scholarship, University of the Arts, Philadelphia
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Alina Wheeler | October 14, 1948–December 5, 2023 We are heartbroken. We are all so lucky to have known Alina and learned from her—to have experienced her wisdom, humor, humility, generosity, and magic. She once said, “Make sure you have an I-believe-in-you person.” Thank you, Alina, for being that person for so many of us. And thank you—to this community she dearly loved and championed—for your love and support as we reflect on Alina’s life and legacy. 💛 Alina’s family + team by @alinawheeler
190
3 years ago
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Coming early 2024: the SIXTH edition of Designing Brand Identity, @AlinaWheeler's iconic, comprehensive guide to the world of brands and branding. This edition features: • 50+ ALL-NEW case studies • 100+ branding subjects • 400+ quotes from experts and executives • 800+ images, diagrams, and examples • A bold cover design by Eddie Opara of @pentagramdesign Pre-order today. Visit Amazon or dbibook.com to learn more. And stay tuned for details. #designingbrandidentity #DBI6 by @alinawheeler
66
3 years ago
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Something BIG is on the horizon. Twenty years in the making, an icon of the branding world is about to enter a new chapter. Check back on Monday to learn more. by @alinawheeler
14
3 years ago
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It’s here!!! Designing Brand Identity, sixth edition, by @alinawheeler and me. Here’s your obligatory unboxing video. It looks great! More images/info to come. If you’re waiting on your Amazon pre-order, I’m hoping they’ll be shipped no later than March 6—hopefully sooner. Thanks to everyone who helped create this book, contribute content, and supported us along the way. And thanks to those who have pre-ordered already! #dbi6 #designingbrandidentity taken in Pacifica, California by @alinawheeler
56
3 years ago
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Alina's Celebration of life will be on Zoom at 6:30 tonight. this is the link: . . https://bit.ly/AlinaWheelerLifeCelebration by @alinawheeler
9
3 years ago
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Alina Wheeler's Celebration of life will be on Zoom tonight at 6:30. This is the link: . . https://bit.ly/AlinaWheelerLifeCelebration by @alinawheeler
27
3 years ago
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This tribute is to Alina Wheeler. A founding board member of African Design Matters whose purpose is to catalogue the works of black creatives. by @alinawheeler
14
3 years ago
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6 misconceptions of designers and artists... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ First...they are NOT the same. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Ever been puzzled about how they differentiate from each other? 🤔 Keep reading... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎨 Art is an uninhibited expression of your soul. ⚡️ It's a medium for personal stories and emotions. ⚡️ Driven by intuition, it may or may not have a message. ⚡️ It thrives in ambiguity and can be purely for self-expression. No reason to be created - just feeling the vibes. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ✏️ Design, on the other hand, has a purpose. 💥 It bridges gaps, answers questions, and offers solutions. 💥 It's a fusion of aesthetics and functionality. Function being a critical element. 💥 Every curve, color, and typeface has a rationale, grounded in understanding the user's needs and emotions. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yet, why do they sometimes seem so entwined? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🌟 Both require innovation, imagination, and creative thinking 🌟 Both demand a keen eye for detail and a heart that understands aesthetics. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Do not forget the artists who've turned to design to make their creations user-friendly, and designers who've turned to art to infuse beauty into functionality. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What do you identify as? Artist? Designer? or both? I'm dying to know... ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Featuring @alinawheeler's book, Designing Brand Identity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #design #graphicdesigner #branddesigner #designvsart #artistvsdesigner #branddesign #graphicdesigncommunity #designcommunity #artcommunity #artist #brandnerd #designnerd taken in Raleigh, North Carolina by @alinawheeler
23
3 years ago
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Just a few of the dozens of design studios and brand consultancies whose amazing work is featured in the upcoming 6th edition of Designing Brand Identity. Pre-order now on Amazon. by @alinawheeler
7
3 years ago
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I love seeing + posting pictures from my community of brand builders. In the 6th edition, for the first time, we’ll feature pictures of you holding the book (any edition). We may not have space for every photo but we’ll try! Thank you. Please visit www.dbibook.com/#photo to submit! #dbi6 #designingbrandidentity #trusttheprocess by @alinawheeler
1
3 years ago
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Happy 46th anniversary to my one and only @wheelerphoto (not photoshopped) by @alinawheeler
18
3 years ago
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It’s my birthday and I am in my happy place! by @alinawheeler
79
4 years ago
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