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A very creative company in New York City designing images and ideas that last.
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New work for @xlrecordings. We reconsidered the label’s overarching identity, product presentation, and catalogue – culminating in a new website designed to carry XL into its next decade. taken in Brooklyn, New York by @alright.studio
8
17 days ago
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@pentagramdesign⁠ designed the progress-inspired identity for men’s health platform Rugiet, weaving in an unsubtle innuendo, which @alright.studio⁠ translated into a website that guides men by their conditions and goals.⁠
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CREDITS⁠
Design: @pentagramdesign and @alright.studio⁠
Brand: @rugiethealth⁠
Typography: Custom typeface by @commercialtype by @alright.studio
7
3 months ago
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More from our launch with @getashelf—a new identity built to remix culture and make taste unmistakably your own.

Identity, writing, art direction, collateral, and UI.

www.shelf.im taken in Brooklyn, New York by @alright.studio
13
2 months ago
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Whether you’re the world’s most innovative company or its most conservative institutional investor, you know that capital flows to opportunity.

But private and secondary markets have traditionally made seeing those opportunities harder than necessary.

As a leader in the global pre-IPO secondary market, Hiive understood this challenge as well as anyone. They also realized that continuing to deliver clarity to the industry requires a brand that embodies it too.

Hiive worked with COLLINS to shape a new brand that captures what they’ve become. One that transforms the industry’s old view of private markets into a vision of capital and opportunity meeting with transparency, openness and speed.

That’s why Hiive is now Clarity.

Clarity gives the world’s leading private companies new ways to access capital.

Clarity shows institutional investors and advisors new places to invest capital.

Clarity makes it easier for employees to tap the equity they’ve earned.

Clarity points to a new future for capital and opportunity.

Because Clarity moves capital.

—

To Andrew Chen and the remarkable team at Clarity, thank you for your trust, vision and partnership. Bravo.

To the crew at Alright Studio, we are beyond grateful we get to call you partners.

And to our own at COLLINS, who poured late nights and library sessions and far too much caffeine into this. Congratulations.

You can find our work together, here:
www.clarity.com

Full case study coming soon.

COLLINS
Rory King
Selina Wu
Evan White
Kiel Mutschelknaus
Steffi Katz
Taamy Amaize
Stephen Dalton
Lucas Howard
Sam Eliot
Tom Elia

Clarity
Andrew Chen
Matt Lawson
Sim Desai
Sarah Huggins
Stuart Eccles
Prab Rattan

Alright Studio
Spencer Joynt
Garrett DeRossett
Carolyn LaLonde
Sam Coppel by @alright.studio
10
3 days ago
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@alright.studio spent much of the past half-decade finding out how much it could do and is now more interested in what it can do exceptionally well.⁠
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For the Brooklyn-based studio, that means a smaller core team, closer collaboration and more emphasis on design as a craft. An identity, website, product and campaign are all places where one big idea has to hold up, and on Rugiet’s relaunch alongside Pentagram, that meant treating brand, design, development and content as one problem.⁠
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In our interview, Partners @joyntnotjoint and @garrettderossett preview ‘After We’re Done,’ the talk they are giving at @pov.budapest 2026 about work that gets interpreted, stretched, misused and even improved once someone else inherits it, and why the first week of a project is more talking than presenting.⁠
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Read the interview at our link in bio. by @alright.studio
5
a month ago
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@rugiethealth by @pentagramdesign and @alright.studio 
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#branding #brandidentity #designblog #visualjournal by @alright.studio
2
3 months ago
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@rugiethealth helps men take back their health with clinically-backed treatments, delivered digitally. We worked together to design and develop a website fit for Rugiet’s fast-growing family of products. Brough to life by a brand identity from @pentagramdesign and a custom typeface by @commercialtype the new experience combines clinical expertise with unmatched confidence to first capture attention, then earn trust.

A big group effort in collaboration with the Rugiet team and featuring @hyperlinknyc on the web development.

rugiet.com taken in Brooklyn, New York by @alright.studio
5
4 months ago
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We worked with Sun Bum to create Sonny, a custom typeface that brings the brand’s voice to life around the world. Our team engineered a superfamily of condensed, regular, extended, and inked styles—complete with support in 12 languages—to create a system flexible enough for Sun Bum’s global community. Designed to perform across packaging, advertisements, and interfaces alike, Sonny is the perfect fit for every adventure under the sun.

Type design: @_douglas_hayes 
Animation: @jonnymocek taken in Brooklyn, New York by @alright.studio
18
8 months ago
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We made some clothes with @smalltalk_studio and threw a party for it in the East Village. It meant so much to see so many of our friends and collaborators come out to spend time together.

Many, many thanks to our gracious host @sliphouse__ for the beautiful venue as well as the talented folks who made this event possible:

@smalltalk_studio 
@noblesigns 
@emilydinowitz 
@modesofmodes 
@campbellpearson 
@faccia_brutto_spirits 
@zevrovineselections 
@puredegrees 

Beautiful imagery by @ianshiver, and swipe thru for a surprise @an_image modelling the tees. taken in Slip House by @alright.studio
14
4 months ago
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🔴SPEAKER ANNOUNCEMENT🔴
Ladies and gentlemen, please welcome Alright Studio (@alright.studio) to the POV Budapest 2026 lineup. Straight from New York.

For the last decade, Alright Studio has helped ambitious ideas become more deliberate, more useful, and ready to grow. Sometimes that means launching something new. Other times it means finessing something that has existed for years. Along the way, they’ve worked with Justin Bieber’s SKYLRK, A24, USM, Public Records, and Apple among others.

They’re especially good at translating abstract complexity into felt clarity, and they do their best work when brand, interface, and narrative are inseparable. As they put it: it’s never been easier to make things, and never been harder to make things that matter. Their goal is to push until brand, experience, and story become one clear narrative.

📍@thebrandidentity Stage, National Dance Theater, Sept 16-20
🎟️ Grab your tickets via the link in bio or at povbudapest.com/tickets taken in Budapest, Hungary by @alright.studio
2
4 months ago
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In an often crowded internet, @getashelf is a place to track your taste. Last year, we partnered with Shelf to build a new brand identity designed to remix culture the way their users do—combining all the things you love into something unmistakably your own.

Download Shelf: www.shelf.im taken in New York City by @alright.studio
10
5 months ago
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We built a new site for our friends @smalltalk_studio. We tried to give it the same energy as the clothes. You’ll see what we mean.

ST logos by the inimitable @sammiepurulak & @aseltambay !

smalltalkstudio.biz taken in Brooklyn, New York by @alright.studio
8
5 months ago
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