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Helping women entrepreneurs build their business & digital presence @alsallstudio 📲💻
Healthy Recipes | Life Hacks | NYC foodie | Travel | @mosheh’s 🤍
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GIVEAWAY with my favorite humidifier brand @hellocarepod ! ✨ 

I’m very particular about the air in our apartment, especially once the heat goes on and cold + flu season begins. Now with a toddler and a baby in our home we have them running constantly as it starts to get colder.

Here’s why they actually matter: indoor humidity is ideally kept around 30–50%. When the air gets too dry, it can dry out your nose, throat and skin. Very dry air impairs the normal defenses of our airways, while moderate humidity supports airway function!

My biggest issue with humidifiers, which @hellocarepod has solved for is keeping them clean. The basin is stainless steel and is a breeze to clean. 
I can’t wait for one of you to receive one (over $450 value).

The Cube Plus has:
💦Cool + warm mist
💦Automatic humidity control
😴Night mode
✨ Built-in sanitization

TO ENTER:
1) Follow @hellocarepod and @alsall 🙋🏻‍♀️
2) Tag your friends who need to know about this humidifier! Each tag counts as an entry. Please tag each one in separate comments.
3) Like and save this post
4) Share this post to your stories and tag us both

Open to US, UK, Australia, and Canada only. One winner will be chosen at random from those who’ve followed all the rules.

*This giveaway is live until Monday, October 5th at 3pm EST when the winner will be announced
#hellocarepod #coldandfluseason #sleephygeine #allergyrelief #humidifier taken in New York, New York by @alsall
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2 days ago
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Lowkey is not in my vocabulary 🫡 taken in New York, New York by @alsall
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12 days ago
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Promoted to Big Sister and this new role might be her cutest one yet💕💗 by @alsall
51
2 months ago
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I had a dream we tried this shot, but in real life, it turned out so much better🥹🖤🤍Perfectly fitting for an entire dream-come-true photoshoot with these incredible humans @alsall @mosheh by @alsall
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2 months ago
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Life with a newborn, according to Charlotte’s big sister Olivia: 🍼 “Milky and poop.”

At just 2 weeks old, baby Charlotte mostly eats, sleeps, and keeps the family on their toes. Two year old Olivia joined us for the Friday edition of the Mo News podcast to report that she can’t wait until her little sister is big enough to play and jump with. 

Until then? “No screaming!” (At least while the baby’s sleeping.)

We think Olivia has the newborn stage pretty well figured out.

Comment “MO NEWS POD” on this post, and we’ll send you links to our podcast feed! On Friday’s episode, Olivia also shares what’s on her menu this weekend and more about life as a brand-new big sister. by @alsall
673
2 months ago
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Breaking news from Mo News HQ 🗞️:

Please welcome the newest member of the Mo News family: Baby Charlotte 👶🏻

Charlotte arrived early Sunday morning, one week after her due date, and after 24 hours of labor. Our 9 pound 8 ounce bundle arrived just in time to join us for breakfast and she was more than worth the wait!

The moment we’d been waiting for most wasn’t just meeting Charlotte It was watching Olivia become a big sister. She greeted her with laughs, kisses and the biggest smile. She is taking her responsibilities seriously and is already very protective — immediately telling us she needs to wash her hands before she holds Charlotte and wanting to comfort her if she cries.

Alex @alsall —you continue to amaze me and I am so incredibly lucky to be your husband. You handled the last 9 months (100+ degree temps and wildfire smoke while 41 weeks pregnant!) and labor/delivery with incredible poise, patience and strength. As you like to say, “this is my Super Bowl and men could NEVER do this!”

Only Alex would spend part of labor apologizing to our OB for interrupting his weekend, while also cracking jokes and making the entire delivery room laugh. Charlotte and Olivia couldn’t ask for a better  and more loving mom.

Thank you to everyone in this community for the incredible messages, prayers and support over the past few days. We feel so fortunate to share this milestone with all of you.

Now... back to the news. (After some time away for newborn snuggles and diaper changes.)

— Mosh, Alex, Olivia & Charlotte taken in New York, New York by @alsall
2k
2 months ago
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We loved looking through photos and videos from the past nine months. It’s true that the second pregnancy flies by even faster. 

From finding out we were pregnant, family trips, nights out with friends, meeting The Backstreet Boys at their concert, speaking at my Alma mater, our baby moon, post dinner ice cream walks, meeting Martha, celebrating birthdays and holidays, to soaking up every last bit of time as a family of three.

In what feels like the blink of an eye, we know everything is about to change.  We cannot wait to watch our loving, funny, brilliant and nurturing little girl become a big sister.

Our next chapter is almost here!! We are all excited and READY for you baby girl 🤍💫 taken in New York, New York by @alsall
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3 months ago
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Can we start normalizing baby blessings instead of typical baby showers? 

@alsall and I co-created a beautiful experience that we wish existed. We worked with an incredible Shamanic Healer, Donnie founder of @highlightrituals who did a shamanic energy clearing and blessing for each mother and child. She then retrieved a power animal for each child, which is like a guardian angel in animal form.

The community that witnessed the ceremony gave their own final blessing, whispering their blessings for the babies into a crystal for both mothers to keep.

This was such a special and meaningful way to set the energy for the babies and the mothers we are becoming. So grateful to be on this journey welcoming our second baby girls together. 

Thank you to @sageandsound for this beautiful space for us to hold our ceremony @isleofus for the beautiful breakfast bites and @aldenprice for capturing. by @alsall
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3 months ago
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June Hot List curated by Alex Sall (@alsall)✨

A collection of the products, rituals, and everyday essentials Alex is loving lately — from non-toxic wellness and clean beauty favorites to thoughtful pieces for home and family life. The kinds of things that bring more ease to the everyday and quietly become part of your routine.

To get an inside look at future newsletters, subscribe through the link in bio. by @alsall
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4 months ago
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Sick of getting into a rideshare and their air freshener or cologne is too strong? Mo News asked @uber CEO Dara Khosrowshahi whether the app could add a filter for scent-free cars—aimed at riders sensitive to strong fragrances. 

“That’s the first time I’ve heard that,” Khosrowshahi said, when asked about a pitch from @alsall. “I’ll take that to the product team.”

Fragrance-free products are appearing more in stores and on social media, driven in part by concerns about skin sensitivity and potential impacts on the endocrine system.

The endocrine system produces and regulates hormones in the body. Endocrine-disrupting chemicals (EDCs) — found in everyday products — can interfere with these hormones.

Want to hear the full interview with Khosrowshahi? Comment "MO NEWS POD" on this post to get links to our podcast feed, including weekly interviews and a daily news roundup. by @alsall
947
5 months ago
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I’ve spent the last few years in deep conversations about women’s health, fertility and low-tox living. One of the things that keeps coming up? What we put on our skin. 

The average woman uses products containing over 168 unique chemicals daily and certain ingredients have been linked in research to hormonal disruption and poor reproductive health outcomes. As someone who is pregnant with my second child and thinking about all of this more than ever, that’s not something I can un-know.  I’ve even changed out my husband and some of my friend’s skincare, too.

I love @tataharper’s Superkind Collection because the products are made with 100% natural ingredients. They are formulated without fragrance, essential oils, gluten, dyes or harsh exfoliants. Five products have been awarded both the @nationaleczema Association Seal of Acceptance and the @shopsorette Seal of Approval (a vetting system built specifically for mothers). 🌿

#TataHarper #Superkind #CleanSkincare #MomApproved #tataharper_partner  ad taken in New York, New York by @alsall
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5 months ago
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What does it actually cost to “do it all”?

For many women, building a career and raising a family comes with pressure, tradeoffs, and a quiet, constant undercurrent of guilt. This conversation is about naming that — and rethinking what it looks like to build a life that actually works.

Join us for a powerful live panel with:
✨ Sheila Lirio Marcelo (@sheilaliriomarcelo), Founder of @caredotcom
 and @ohaidotai — 👀 check out the app's new refresh!
✨ Lavinia Errico (@laviniajoy), Co-Founder of @equinox and Founder of @joinjoylift
 
Moderated by:
✨ Alex Sall (@alsall), Founder of ALSALL Studio

Together, we’ll explore the real tradeoffs behind career and family, how guilt shapes decision-making, and what it means to define success on your own terms — across every stage of life.

📅 Wednesday, April 22 | 2–3 PM ET
💻 Virtual + free
🔗 Comment "ALL" for the link to RSVP! 

Can't make it to the event live? RSVP anyways and we'll send the recording right to your inbox! 

Because building a meaningful career and family life shouldn’t feel like something you have to carry alone. by @alsall
18
5 months ago
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