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ALTER BUREAU

@alter.bureau

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Design & innovation bureau.
Paris.
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Folke Furniture. Brand Identity. True to its name, Folke is furniture made for people. A new take on premium timeless furniture, Folke’s modular sofas are designed to be yours to shape, in any way, adapting to different spaces, needs and ways of living. A flexible, modular language brings this idea to life, with a system that shifts, stacks and reconfigures with ease. The logo introduces a little twist through its tilted detail, setting the angle for the visual language that follows, from layouts to imagery. Rounded forms and cushy product details bring softness and warmth, creating an identity that feels modern, unpretentious and effortlessly alive. Photography by @benjaminln by @alter.bureau
0
18 days ago
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Folke Furniture. Brand Identity. True to its name, Folke is furniture made for people. A new take on premium timeless furniture, Folke’s modular sofas are designed to be yours to shape, in any way, adapting to different spaces, needs and ways of living. A flexible, modular language brings this idea to life, with a system that shifts, stacks and reconfigures with ease. The logo introduces a little twist through its tilted detail, setting the angle for the visual language that follows, from layouts to imagery. Rounded forms and cushy product details bring softness and warmth, creating an identity that feels modern, unpretentious and effortlessly alive. Photography by @benjaminln by @alter.bureau
0
18 days ago
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Folke Furniture. Brand Identity. True to its name, Folke is furniture made for people. A new take on premium timeless furniture, Folke’s modular sofas are designed to be yours to shape, in any way, adapting to different spaces, needs and ways of living. A flexible, modular language brings this idea to life, with a system that shifts, stacks and reconfigures with ease. The logo introduces a little twist through its tilted detail, setting the angle for the visual language that follows, from layouts to imagery. Rounded forms and cushy product details bring softness and warmth, creating an identity that feels modern, unpretentious and effortlessly alive. Photography by @benjaminln by @alter.bureau
5
18 days ago
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Monaco, from those who call it home. Launched in the context of the Formula 1® Louis Vuitton Grand Prix™ de Monaco 2026, The City Guide invites readers on a journey through a city of contrasts and paradoxes. It unveils a less expected face of Monaco - one of encounters with people, places and perspectives. In collaboration with Milesker Directed by @guillaumelebel___ 
Production by @iconoclast.tv Post-production by @everest_studio Edit and sound design by @guillaumelebel___ by @alter.bureau
7
4 months ago
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Louis Vuitton. From Asnières to Monaco. Inspired by Monaco’s timeless red, black and white palette and framed by Louis Vuitton iconic V for Victory, additional storytelling pieces delve deeper into the meaning of the partnership. They explore the intersection of craftsmanship, heritage, culture and performance that defines every stage of the journey, from the anticipation of race week to the ultimate moment of victory. In collaboration with Milesker Still life photography by @linazangers Lifestyle photography by @radkaleitmeritz by @alter.bureau
2
4 months ago
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Louis Vuitton. From Asnières to Monaco. Victory has a new stage. As a first milestone in our partnership with Louis Vuitton, we helped shape the Maison’s presence at the Formula 1® Louis Vuitton Grand Prix™ de Monaco 2026, marking its debut as Title Partner of the race. Spanning strategy, creative direction and communication, the collaboration brings to life a shared vision where performance, culture and legacy converge in one of motorsport’s most iconic settings. In collaboration with Milesker Teaser animation by @alter.bureau Film directed by @otmanqrita Production by @iconoclast.tv Post-production by @everest_studio Music & sound design by @tonal.wav by @alter.bureau
0
4 months ago
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@polymere.eu Architecture Studio. Brand Identity. In reference to its name, the visual identity of French architecture studio Polymère draws from polymerisation: simple units combining into a coherent, adaptable structure rather than a fixed form. It moves away from polished industry codes toward a controlled brutalist approach rooted in structure, clarity, and material logic. At its core is the cube, generating a modular grid that shapes proportion, rhythm, and composition. From this system, the logo emerges naturally, with the “P” extracted as a structural fragment of the grid. by @alter.bureau
7
4 months ago
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@polymere.eu Architecture Studio. Brand Identity. In reference to its name, the visual identity of French architecture studio Polymère draws from polymerisation: simple units combining into a coherent, adaptable structure rather than a fixed form. It moves away from polished industry codes toward a controlled brutalist approach rooted in structure, clarity, and material logic. At its core is the cube, generating a modular grid that shapes proportion, rhythm, and composition. From this system, the logo emerges naturally, with the “P” extracted as a structural fragment of the grid. by @alter.bureau
2
4 months ago
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@polymere.eu Architecture Studio. Brand Identity. In reference to its name, the visual identity of French architecture studio Polymère draws from polymerisation: simple units combining into a coherent, adaptable structure rather than a fixed form. It moves away from polished industry codes toward a controlled brutalist approach rooted in structure, clarity, and material logic. At its core is the cube, generating a modular grid that shapes proportion, rhythm, and composition. From this system, the logo emerges naturally, with the “P” extracted as a structural fragment of the grid. by @alter.bureau
0
4 months ago
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TAG Heuer Monaco. Squaring the circle since 1969. A new chapter of innovation emerges with the TAG Heuer Monaco Evergraph, driven by the new Calibre TH80-00 movement, revealed within the square lab. Inside this space, we enter a world where the impossible becomes innovation: where science, technology, and human ingenuity converge. Complexity is reduced: fewer gears, less friction, distilled into pure performance. Human presence anchors the innovation throughout: a process of research, experimentation, and craft. The square remains ever-present, framing every step. Directed by @nathan_almeras Produced by @ocurenscontent Post-production by @monumental_fx CGI direction & production by @encor_inc Photography by @antoine_moirin Music & sound design by @hidden.mountain by @alter.bureau
4
6 months ago
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TAG Heuer Monaco. Squaring the circle since 1969. In the second chapter of the series, the focus turns to a single innovation: the redesigned TAG Heuer Monaco Chronograph. A split-screen choreography sets it against the original 1969 model, revealing an evolving DNA defined by dynamic lines and refined ergonomics. The visual language reinterprets the watch’s signature “circle in the square” design through shifting square repetitions and rhythmic patterns. Shot by @the_artaban_filmance Editing by @alex.petropavlov Colorgrading by @raphaelcapre Music & sound design by @hidden.mountain by @alter.bureau
4
6 months ago
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TAG Heuer Monaco. Squaring the circle since 1969. The TAG Heuer Monaco has made a long-awaited return. Since 1969, its iconic square design has reshaped watchmaking, becoming one of the brand’s most recognisable signatures. In our three-part campaign, the square becomes the visual thread, bridging the past and the future as the icon enters its next chapter. The first story opens on Monaco’s heritage: a journey through time told through the square. From product to prototype, archive to R&D, technical drawings to catalogues and iconic imagery, it unfolds as an accelerated flow through the legacy of the watch. Editing & motion design by @lome.studio Music & sound design by @hidden.mountain by @alter.bureau
0
6 months ago
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