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ALTRA

@altraprofuture

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100% Natural Parfums
Elevated compositions imprinted with natural resonance and expressive power.
Seen in @fthtsi @bazaaruk @gq @wwd @voguebusiness
POSTS STORIES REELS
Altra Skin, put on a pedestal. Literally. Beautifully displayed in the home of creative strategist Sara El Dabi (@sara_eldabi). #NichePerfume #InteriorStyling by @altraprofuture
Art Through the Senses: Altra Skin Our Frieze London highlights, in three parts, each paired with an Altra scent. Part one: the body, intimacy and skin. #Frieze #FriezeLondon #ContemporaryArt by @altraprofuture
Welcome to Design: Shape as scent. A recurring editorial series exploring the intersection of design and independent perfumery. Through objects, materials, craftsmanship, and form, we examine how design becomes an extension of scent—shaping identity long before the first spray. This sunday, we have the privilegie to welcome Beckielou Brown, founder of Altra, as the first article of the series. by @altraprofuture
PHOTOSYMPHONY DINNER SERIES NY FRIEZE EDITION Sunday night during Frieze Week New York, @milliebrownworld @beckieloub of @altraprofuture hosted a site-specific edition of Photosymphony Dinner Series at Soho House, based on Millie Brown’s living plant installation ‘Photosymphony’. Through the recontextualization of living botanicals including Blue Agave, San Pedro cactus and Persian shield, the installation explored a dialogue between man and nature, with the plants themselves generating an evolving soundscape through bioelectric frequencies. Natural and human-made sounds were paired in conceptual conversation, including the hum of bees with the hum of electricity, reflecting on coexistence, connection, and environmental fragility. Guests gathered around a plant-based dinner alongside botanically inspired cocktails by @herradurateq and @woodfordreserve, created in response to my custom scent-scape emanating from the plant sculptures - featuring notes of crushed stems, dewy leaves, bright citrus, anchored in earthy and woody undertones including a special oak wood Co2 extraction from aged oak casks, grounding guests in the environment and layering the sensory experience. The agave moved between installation and ingredient, connecting the living plants, fragrance, cocktails, soundscape, and dining experience into one continuous sensory composition. Photography by @alexskbrown & @lysslester by @altraprofuture
Scent Story: @altraprofuture | perfume review by @eaudemoi In perfumery, I deeply value integrity; when form and content correspond to one another, create an intriguing conceptual contrast, and ultimately complement each other perfectly. Altra combines a futuristic aesthetic with a strong focus on natural ingredients. Inside these icicle-like bottles are harmonious, almost seamless compositions that reveal the full beauty and richness of natural materials: jasmine, mimosa, orris root, Buddha wood, Italian bergamot, mate tea, etc. It’s also a rare example of a collection where every fragrance is a strong player, each representing a distinct olfactory genre or family. Here, you can find the perfect skin scent, a tropical yellow floral, a smoky white floral with a gothic allure, and more. Altra’s bizarre floral universe evokes the Shimmer and the dreamlike aesthetic of Annihilation by Alex Garland. Observing their metamorphoses — both on blotter and on skin — is equally fascinating. But it is on the skin that the true magic happens, and the fragrances begin to reveal living, almost animate qualities. 📝 Read my full review, and write in the comments, which @altraprofuture perfume is your favorite? by @altraprofuture
Exciting news, we are now available at @scentorium.eu! Based in Bucharest and shipping internationally, they are known for a thoughtful curation of niche houses and rare finds. Discover the Altra collection at scentorium.eu by @altraprofuture
Earth Day, every day. From soil to scent, we have Mother Earth to thank for endless inspiration and the exquisite raw materials we blend into every bottle - consciously created and giving back with every purchase @1percentftp #earthday #responsibleluxury #naturalbeauty #nicheperfume by @altraprofuture
Meet the wonderful Beckie Lou, founder and perfumer @altraprofuture 🌿 Join us on Thursday for a late night shopping evening, with an introduction to the natural beauty of Altra perfumes, accompanied by natural wines🍷 Thursday 23rd April from 5pm to 8pm 📍At The Dairy 42 Amwell St, London, EC1R by @altraprofuture
Jasmin XXX by @altraprofuture At Altra, co-founder alongside Bridget Plant and perfumer @beckieloub crafts 100% natural perfumes. I first discovered the brand sometime in late 2022, and Jasmin XXX has been on my mind ever since. It revolves around a rich, white-floral Jasmine Sambac core, which is not indolic but has a fresh, breezy, orange-blossom-oriented character, fruity tonalities, and a pronounced honeyed tea undertone. Infused with a tart, sparkling bergamot top note that surprisingly persists into Jasmine XXX’s heart, it gets entwined with a rich layer of Buddha Wood, which stems from the Australian native plant Eremophila mitchellii. To my nose, its aroma is a medley of cedar, guaiac, and sandalwood, as it combines their sweet-resinous and rugged, smoky yet mellow qualities. I reckon Beckielou Brown has a unique way of making naturals smell futuristic. Jasmin XXX is perhaps her most “traditional” work, and it still stands out from all the Jasmine-centred creations I have come across thus far. While there are many I enjoy on others, this is the one I want to wear myself. The bottle was kindly sent to me by the brand for review. Have you tried Jasmin XXX or other Altra fragrances? by @altraprofuture
ALTRA perfume collection review by @eaudemoi Recently, I’ve come across many natural (and predominantly natural) perfume brands. Among them, one particularly pleasant discovery was the British brand @altraprofuture. I was captivated by their futuristic design and their use of 100% natural materials. It’s a truly bold move. Their bottles remind me of beautiful icicles, and even the samples made with great attention to detail. 🩶 DUALIST: a fantasy of concrete, made with honeyed blossoms and blonde woods. 🩶 GHST FLWR: white lily with unripe tropical fruits, saffron, and incense. 🩶 ALTRA SKIN: a modern skin scent, slightly sweet pure musk. 🩶 STONE COLD HEART: smoky, spicy mate tea with dried fruits, vetiver, and cedar. 🩶 JASMIN XXX: tropical jasmine sambac soaked in banana milk. I’ve tried the samples, and I really liked their rounded caps. The stopper is convenient, allowing you to apply exactly as much perfume as you want. Make sure to close the cap tightly to prevent evaporation. Another detail I appreciated is the milliliter markings on the glass. While testing and wearing the fragrances over the past couple of weeks, I deliberately tried to read as little information and as few reviews as possible, so I could focus purely on my own personal impressions. Overall: amazing balance of futuristic aesthetics and natural raw materials, with meticulous design and beautifully minimalist storytelling. ALTRA is truly worth attention from both fragrance enthusiasts and experts. I can’t wait to see what’s next from this brand! by @altraprofuture
Still looking for the perfect gift? Last call to receive Altra in time for the holidays. Last shipping dates: EU: 16th December US: 18th December UK: 20th December ✨✨✨ #perfume #christmasgifts #shopsmall #nicheperfume by @altraprofuture
Expressive power in every drop. Rare plant extracts reveal an otherworldly experience in natural high perfumery, a world of Future Nature. Discover our 100% natural conceptual scents. #perfume #naturalbeauty #cleanbeauty #consciousbeauty #perfumelovers by @altraprofuture

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