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SVP Aveda International
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Happy Birthday to my local Aveda salon - 25 today and somewhere I have been visiting since the Aveda Lifestyle Salon and Spa opened its doors 25 years ago @avedacoventgarden. What fabulous talent, amazing memories and what beautiful hair โค๏ธ God, I just LOVE this place! ๐Ÿ’š by @amandaleroux1
27
a month ago
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Some moments deserve more than a single frame. ๐Ÿฅน

The coming together of Bodycraft and Aveda marks the beginning of a shared vision, where conscious beauty, craftsmanship, and care come together to redefine the salon experience. 

Hereโ€™s a glimpse of one of the most meaningful milestones in our journey. More to come! 

#aveda #crueltyfreehaircare #vegan #veganhaircare #veganhairproducts Some moments deserve more than a single frame.

The coming together of Bodycraft and Aveda marks the beginning of a shared vision, where conscious beauty, craftsmanship, and care come together to redefine the salon experience.

Here's a glimpse of one of the most meaningful milestones in our journey. More to come. taken in Bangalore, India by @amandaleroux1
14
3 months ago
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Great being part of the @aveda x @charitywater team walk for water this morning. We completed 3.7 miles around London in recognition of the many women and children in developing nations who face this distance daily to collect clean water. We can make a difference today ๐Ÿ™Œ by @amandaleroux1
9
5 months ago
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Rooted in nature. Inspired by purpose. Elevated through education. Defined by artistry.

Play Salon had the honour of hosting @beacarmichael13 , AVEDA Global Educator, for an immersive education experience focused on precision, consultation excellence, and elevated finishing standards.

We were also privileged to welcome @amandaleroux1 , Senior Vice President โ€“ AVEDA International, during her global visit. Her valuable discussions and insights on growth, partnership, and continued support strengthened our shared vision for the future.

Rooted in the AVEDA philosophy, the experience went beyond technique, reminding us that true beauty is not only about what we create in the salon, but also about our responsibility towards nature, community, and giving back to the world around us.

With sincere gratitude to Bea Carmichael, Amanda Le Roux, and the AVEDA International team for inspiring our artists and supporting our journey. @riteshlam @aankitharoraa @jyothi_mutgekar @avedaindia @aveda @hair_artist_san @pruthvirajbogi 

โ€” Team Play Salon 

#PlaySalon
#bangalore 
#AVEDA
#AvedaEducation
#SalonEducation taken in Bangalore, India by @amandaleroux1
48
7 months ago
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Being part of this Cosmoprof experience in Mumbai was truly amazing. Watching @beacarmichael13 and @kristina.vincetic bring such depth to their artistry was incredible. The room felt different when they stepped onstage โ€” more connected, more alive.

A special thank you to our partners at Streamline Beauty โ€” @aankitharoraa and @riteshlam for your heart, your dedication and the way you pour yourselves into every detail. We look forward to building Aveda together in India!๐Ÿ’š by @amandaleroux1
5
10 months ago
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A special moment with Shane Wolf and Amanda Le Roux as we inaugurated the Aveda booth at Cosmoprof India.
Having the global team present with our clients, media and influencers made the day truly meaningful.
This is what Aveda stands for โ€” people, purpose and partnerships. ๐ŸŒฑ๐Ÿ’› by @amandaleroux1
7
10 months ago
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So happy to be part of the team honouring Antoinette Beenders, our SVP Global Artistry, as she was invited today to be a new Patron of honour for the British Fellowship of Hairdressers. So pleased for Antoinette, thrilled for Aveda and above all delighted for all hairdressers everywhere as Antoinette is such a fabulous ambassador of this industry- bravo @antoinettebeenders . We love you โค๏ธ by @amandaleroux1
17
10 months ago
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So amazing to have @shanessalonbeat visit @ba1hair today. Iโ€™m so proud of my team and the amazing culture we have created ๐Ÿ’› BA1 hair is more than a salon itโ€™s home to so many people full of happiness and creativity! Today was just a small reminder of our special partnership with @aveda celebrating 28 years together and planning more exciting things to come ๐Ÿ’š #avedalifestylesalon #bath #aveda #ba1hair  @samcsmithhair @alisonorme_aveda @katherine.watson.estee.lauder @amandaleroux1 @laura_maxwell_ taken in BA1Hair by @amandaleroux1
12
a year ago
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At ๐’๐ข๐ฅ๐ก๐จ๐ฎ๐ž๐ญ๐ญ๐ž ๐’๐š๐ฅ๐จ๐ง ๐๐ž ๐๐ž๐š๐ฎ๐ญeฬ, ๐“๐ก๐ž ๐Ž๐›๐ž๐ซ๐จ๐ข, ๐๐ž๐ฐ ๐ƒ๐ž๐ฅ๐ก๐ข, every partnership reflects our belief in excellence, innovation, and timeless care.
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Kindly contact us at +91-9958000931 to reserve your appointment. 

#Silhouettesalon #TheOberoi #luxurysalon #aveda by @amandaleroux1
3
a year ago
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Spent the past 5 days with the incredible Aveda EMEA team, travelling across 3 cities and experiencing the diversity of salons weโ€™ve built together โ€“ across formats, sizes, and business models.

In Bangalore, we visited our strong partnership with Play Salon, a benchmark of excellence in the premium salon space. We also unveiled our newest milestone at Vurve Salon, now featuring the complete Aveda lineup.

And weโ€™re only just getting started โ€” this October we launch our next big partnership at Essensai, Bangalore with Play โ€“ a sustainability-driven destination that truly embodies the Aveda mission of care for people and the planet.

Establishing global brands in India is a journey of passion, resilience, and vision. I believe weโ€™ve now reached an inflection point where Aveda is not just building salons, but reshaping the future of beauty in India through sustainability, innovation, and purpose.

The past 5 days were filled with learnings, discussions, and future-focused strategy โ€” and the road ahead looks brighter than ever.

Excited for the now, committed to the future.
Keep moving forward. by @amandaleroux1
3
a year ago
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Spending the past 3 days on the field with the Aveda regional team from the UK has been an insightful reminder of why salon partnerships thrive when rooted in purpose and philosophy, not just products.

Our visits across New Delhi salonsโ€”and soon to Bangalore and Chennaiโ€”reinforced a clear insight:
๐Ÿ‘‰ Aveda Exclusive Salons are consistently more profitable than multi-brand salons.

The reason lies not only in the power of the brand, but also in the Aveda Business College principles, which bring structure, focus, and measurable KPIs to salon growth. When salons embrace both the mission of sustainability and the discipline of business fundamentals, the results are transformative.

Aveda is more than a brandโ€”itโ€™s a movement that aligns beauty, wellness, and profitability. The acceptance we are witnessing in India is proof that the future belongs to salons who combine purpose with performance. by @amandaleroux1
6
a year ago
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My heart is overflowing - this week reminded me just how powerful our Aveda family truly is. 

We welcomed salons from 15 countries around the world and while we may speak different languages, we are united by something deeper: the language of artistry, creativity and the mission and values of Aveda! ๐ŸŒ๐Ÿ™Œ

Every momentโ€”on stage and offโ€”was a celebration of connection, culture, and our shared passion and love for creative expression through hair ๐Ÿ’š

To every soul who brought their energy, talent, and heart to this yearโ€™s Congressโ€”thank you. You inspire me endlessly and remind me why this community is so extraordinary. Together, we are one family. And with all of you, the best is yet to come ๐Ÿ˜Œ #aveda #avedacongress #avedacongress2025 by @amandaleroux1
11
a year ago
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