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Ameliore | Marketing With Soul

@ameliore.marketing

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✨ Marketing partnerships that feel good & get results
💜 We work with service based businesses to reach their goals
👇 For when you're ready to shine

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🧡 taken in Adelaide, South Australia by @ameliore.marketing

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✨ taken in Adelaide, South Australia by @ameliore.marketing

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💜 taken in Adelaide, South Australia by @ameliore.marketing

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"marketing strategy" is one of those phrases that means everything and nothing because it's used so willy nilly.

here's how we describe it. your strategy is the line of the map. it's where your business is now, where you want it to get to, and the route between the two. the tactics are what's in your rucksack to help you get there: socials, seo, email, ads, the lot.

which is why "you should be on tiktok" "meta ads are the only way for new leads" "have you tried a flash mob" are almost never the right places to start. it's asking what to pack before anyone's figured out where you're going. you could be packing all wrong for the climate.

so the first hour of a strategy session isn't really about marketing. it's about your dream destination. how that looks, feels, smells. it's once we know where you want to go, we make sure your suitcase is correctly packed. no wasted budget on sunscreen in the artic.

and we love these days. working out where someone's business goes next is the best part of this job.

#marketingstrategy #marketinggrowth taken in Melbourne, Victoria, Australia by @ameliore.marketing

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when leads slow down, dropping your price feels like the fastest fix. it usually isn't a strategic decision though and it can impact you more than just on the bottom line.

so what do you do instead?

show the value that's already there. most people aren't hesitating on price, they're hesitating because they can't see what makes you different from the three other options in their tab. better results, deeper expertise, easier communication, less stress for them. say it clearly and say it often, because it isn't obvious from the outside.

add value rather than taking money off. extend a support period, include an extra service, add a check in. the client feels like they've gained something and you have had more opportunity to show how wonderful you are.

back yourself when you say the price. "it's $2,000" lands completely differently to "it's $2,000, but I could do a discount if that's too much?" that confidence comes from knowing who you're for and what your work is actually worth, and clients can hear the difference immediately.

the clients you want aren't shopping for the cheapest option. that is a race to the bottom and there is no loyalty at the bottom. they're looking for the person they can trust to get it right 🧡

#pricingstrategy #marketingstrategy taken in Melbourne, Victoria, Australia by @ameliore.marketing

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one of our favourite parts of a first conversation is walking someone through what the months ahead actually look like.

because marketing works the way most good things do. the early weeks are foundations, and they mostly feel quiet. then you start noticing small signs of movement. and slowly the trust compounds, because someone has seen your name a few times now, and they've read something you wrote, and by the time they get in touch they already feel like they know you.

that's the part nobody can rush, and it's the part worth waiting for, because trust built slowly tends to stay.

most people who walk away from marketing aren't impatient. they just never got told what normal looks like, so they try something for eight weeks, see very little, and reasonably decide it isn't for them. every channel runs on a different clock too, which is why there's no single timeline for all of them.

#privatepractice #practiceowner #alliedhealth #marketingstrategy taken in Melbourne, Victoria, Australia by @ameliore.marketing

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some very happy news to share 💜

after six months of maternity leave, our founder millie is officially back, and she's brought a big change with her: ameliore is now based in melbourne!

millie grew up here, so this one's a homecoming. and melbourne isn't just gaining her, it's gaining our home base too. we've grown into a team supporting clients right across australia, and that doesn't change with a postcode. our adelaide and interstate client family are as much a part of ameliore as ever.

what it does change: if you're a melbourne service business who's been meaning to sort out your marketing, there's now a real person here to have a real coffee with. and yes, the first one's still on us ☕

welcome back millie, and hello melbourne!

📸@palms.brandphotography taken in Melbourne, Victoria, Australia by @ameliore.marketing

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a few years in and you're exhausted. you're doing all the "right" things. posting, cold emailing, networking, showing up consistently. but somewhere along the way it stopped being something you wanted to do and started being something you had to. sound familiar?

that's what happens when the excitement wears off and you lose touch with why you started.

your why isn't a polished mission statement. it's not "i'm passionate about my industry" or whatever sounds good on your website. it's the real, honest reason you'd give a close friend over coffee when they ask why you actually do this.

most of us stop at the surface version. "i saw a gap in the market."

the honest one sounds more like this: "i watched good businesses in my industry get talked into paying for things they didn't need, and i got sick of being the only person in the room telling them the truth."

one of those you can say at a networking event. the other one gets you through the hard weeks.
and when you're clear on which one is yours, the decisions get easier. who you take on, what you charge, where you put your energy.

we've put together 7 honest questions to help you find yours. grab 30 minutes this week, no distractions, just you and a notebook. free guide on our site, link in bio ✨

#findyourwhy #marketingstrategy taken in Melbourne, Victoria, Australia by @ameliore.marketing

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health professionals have figured out something powerful: people don't just want expertise. they want to feel understood 💜

and honestly? every service business could benefit from this approach.

whether you're a consultant, designer, accountant, or running any other service business, the principles are the same. make it feel safe. educate before you sell. show the humans. focus on transformation, not process. check in,

when people are making important decisions, they need clarity and confidence. not a sales pitch ✨ taken in Melbourne, Victoria, Australia by @ameliore.marketing

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