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AMIDA — a fashion code
of a new era.
Create an urban and street style.
Designed & Made in UAE
Online-shop⬇️
POSTS STORIES REELS TAGGED
“Not everyone rises from the ashes.
Winners do. Again and again.”

📲 Order via DM or WhatsApp taken in Business Bay Dubai by @amida_uae
0
9 months ago
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We don’t like static images. 

It’s important for us to capture the moment when clothes come to life - in a step, a turn, or a gust of wind.

Watch the images, choose the details, and create your own rhythm.

AMIDA: where fashion meets reality. taken in Dubai, UAE by @amida_uae
1
a year ago
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We love quiet paradoxes. For example, the combination of strictness and tenderness in one look.

The gray oversized jacket in our collection  is an example of architectural design. It has clear lines, a loose fit, and a sense of confidence. 

The gray color is not monotonous but rather multifaceted, as it can appear muted or with a subtle metallic sheen depending on the lighting.

#dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
2
a year ago
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Less noise, more meaning.

We create body language through lines, textures, and hues. taken in Dubai, UAE by @amida_uae
1
a year ago
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We don’t believe in strict rules. A piece should live the way it is convenient for you.

Our oversize T-shirt is just like that. It doesn’t require special conditions. It adapts.

Wear it as a dress. In this format, it is a blank canvas. Add chunky boots and a bag, or accentuate your waist with a belt. This will create an image that combines both lightness and character.

Alternatively, pair it with trousers. Here begins the game of contrasts: the volume of the top and the clarity of the bottom. Tuck the t-shirt partially in — asymmetry will appear. Leave it loose — elegant ease will remain.

 #dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
0
a year ago
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The art of subtle hints.

Lace does not require special circumstances - it organically fits into the everyday rhythm.

This is an expression through the subtlest nuances, through the tactile poetry of the material.

#dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
2
a year ago
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Two looks in one

The white AMIDA dress is a system of possibilities. 

How to style it:

Solo. Add minimalistic jewelry and pumps for a day or evening look.

 With trousers. Choose straight or slightly flared models — the contrast of silhouettes will create a modern accent. by @amida_uae
0
a year ago
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Half tones are our language. Without shouting. Without extremes.

They create depth where others use contrast.

This is not monochrome. These are nuances.
This is elegance without making a statement.

 #dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
1
a year ago
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The corset in the AMIDA collection is a modern tool for shaping the silhouette. 

The cut accentuates natural curves without compromising comfort. 

Wear it over a shirt, under a jacket, or as a standalone piece.

#dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
1
a year ago
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Restrained provocation is a classic with a hint of subversion. 

Brown is a base that sounds deeper than black. Warm, but not flashy.

The straight cut maintains elegance without becoming formal.

 The back slit is a subtle accent that enlivens the look in motion. taken in Dubai, UAE by @amida_uae
1
a year ago
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The city is in constant motion. Its energy is in the rhythm of footsteps, the flow of traffic, and the changing light and shadow.

AMIDA’s clothing is designed to fit into this rhythm. It doesn’t stand in opposition to the city; it becomes a part of it.

 #dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai by @amida_uae
1
a year ago
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The language of visual codes. 

AMIDA is read in the details.

No random elements. Every silhouette is a well-defined outline. 

We leave air between objects, like a pause in a conversation.
#dubaifashion #uae_fashion #amida#amidafashionbrand #dubai #dubaifashion #dybaibrands #uaefashion #uae #styledubai taken in Dubai, UAE by @amida_uae
0
a year ago
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