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AMOUAGE

@amouage

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High Perfumery from the Sultanate of Oman since 1983.

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As part of Amouage’s re-imagined Luxury Body Line, one of the House’s most beloved creations, Guidance, takes on new textures through Body Lotion, Bath & Shower Gel, Hand Cream, and Hair Perfume, each bringing the fragrance into the rituals of everyday life.

Carefully developed to preserve the distinctive character of Guidance, the new formulations combine richly scented textures with ingredients selected for their skincare benefits, including Omani Frankincense Oil.

Discover the new Amouage Luxury Body Line at Amouage Boutiques and Amouage.com.

Videography and Art Direction by @bychelseaclaire
Creative Direction by @maria.caminoo

#Amouage #LuxuryBodyLine #Guidance #HighPerfumery #Oman by @amouage

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13 hours ago

Some of Amouage’s most beloved compositions take on new textures with the re-imagined Body Lotion, Bath & Shower Gel and Hand Cream, alongside the Hair Perfume.

Each formula has been developed specifically for its fragrance concentrate, balancing the pleasure of scent with the qualities expected of exceptional body and hair care. Omani Frankincense oil features throughout the line, alongside carefully selected ingredients that hydrate and soothe the skin, and enhance the softness and shine of hair.

Discover new ways to enjoy the ritual of scenting with Amouage’s Luxury Body Line.

Photography and Art Direction by @bychelseaclaire
Creative Direction by @maria.caminoo

#Amouage #LuxuryBodyLine #HighPerfumery #Oman by @amouage

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16 hours ago

The world of Guidance now extends beyond perfume.

With the introduction of Amouage’s re-imagined Luxury Body Line, Guidance can be enjoyed as a richly foaming Bath & Shower Gel, a lightweight Body Lotion and a nourishing Hand Cream.

The collection also introduces a Guidance Hair Perfume, formulated with a 5% fragrance concentration and ingredients selected to enhance softness and shine.

Four different ways to experience one of the House’s most loved compositions, each featuring Omani Frankincense oil.

Photography and Art Direction by @bychelseaclaire
Creative Direction by @maria.caminoo

#Amouage #LuxuryBodyLine #Guidance #HighPerfumery #Oman by @amouage

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a day ago

We believe that the pleasure of fragrance should not be reserved for a final step.

A new way to experience some of Amouage’s most beloved creations is coming soon, with a focus on the rituals of scenting the body and the art of olfactive layering.

Photography by @bychelseaclaire
Art direction by @maria.caminoo

#Amouage #HighPerfumery #Oman by @amouage

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2 days ago

A little more Amouage in the everyday.

More details to follow.

Photography by @bychelseaclaire
Art direction by @maria.caminoo

#Amouage #HighPerfumery #Oman by @amouage

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2 days ago

An iconic scent, soon to be experienced in a new way.

Something new for the rituals of every day is coming from Amouage.

Photography by @bychelseaclaire
Art direction by @maria.caminoo

#Amouage #HighPerfumery #Oman by @amouage

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2 days ago

Looking back at Amouage’s week in Cannes during TFWA World Exhibition & Conference.

At the Carlton Cannes, the House welcomed friends and partners from around the world to its penthouse suite, transformed into an Omani Haven inspired by the Sultanate’s landscapes and architecture.

The week offered an opportunity to share the House’s latest artistic projects and creations still in development, with evenings dedicated to celebrating the relationships and collaborations behind Amouage.

Videography by @wildvertising

#Amouage #TFWA #Cannes #HighPerfumery #Oman by @amouage

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3 days ago

During TFWA World Exhibition & Conference, the Amouage team came together for a sunrise yoga session on the Croisette Beach Deck, overlooking the French Riviera.

Amid a week of meetings and evening events, the session brought a little wellness into the programme and gave the team an opportunity to enjoy some time together.

Photography by @tibostudio

#Amouage #HighPerfumery #Cannes #TFWA by @amouage

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3 days ago

For a bespoke gift created for guests visiting the House’s suite during TFWA World Exhibition & Conference, Amouage worked with an illustrator to reimagine some of its most iconic creations as a card game.

Each card draws on a distinctive element of a fragrance’s story. Roses represent Guidance, while a more elaborate interpretation reflects the intensity of Guidance 46. Meanwhile, Carter the caterpillar recalls the world of Love Hibiscus, the Sequoia trees reference Opus XVI Timber, and a map of uncharted territories represents Outlands.

Inspired by the classic game of Guess Who?, the cards invite players to discover and recognise Amouage creations through their stories and ingredients.

The game is part of a specially curated gift box that also included the new Amouage House Book, three notebooks featuring the House’s iconic symbols, Omani dates, tea infused with Bergamot and Rose, and Frankincense popcorn.

Designed to be enjoyed with family and friends, the selection highlights the spirit of Omani hospitality.

Videography by @alessi_chris
Editing by @itismashi @wildvertising

#Amouage #HighPerfumery #Cannes #Oman by @amouage

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4 days ago

For guests visiting the House’s suite at the Carlton Cannes during TFWA World Exhibition & Conference, Amouage created a bespoke gift inspired by its world of High Perfumery and the traditions of Omani hospitality.

The curated selection featured keepsakes and experiences. The new Amouage House Book, offered a photographic exploration of the House’s creations, ingredients, and Omani heritage. Meanwhile, dates from the Sultanate, tea infused with Bergamot and Rose, and Frankincense popcorn brought a taste of Oman to the collection.

A specially designed card game featured illustrations representing some of the House’s most iconic perfumes and Attars through their ingredients, stories, and distinctive symbols. Created to be enjoyed with family and friends, it reflects the spirit of Omani hospitality and the tradition of bringing people together.

Photography by @tibostudio

#Amouage #HighPerfumery #Cannes #Oman by @amouage

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4 days ago

At Amouage’s dedicated space at Hyundai Apgujeong in Seoul, inspiration comes from Oman’s desert landscape, with its natural contours and warm, earthy tones incorporated into the design.

The setting offers an opportunity to discover the House’s world of High Perfumery and experience a little piece of the Sultanate in South Korea.

#Amouage #HighPerfumery #Seoul #SouthKorea #Oman by @amouage

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6 days ago

Amouage unveils its personalised ephemeral space at Hyundai COEX, spotlighting the House’s Omani heritage and High Perfumery creations in South Korea.

Taking inspiration from Decision 42 and Overture 41, the latest additions to the Exceptional Extraits collection, the space draws on the colours and design cues of the two creations.

#Amouage #HighPerfumery #Seoul #SouthKorea #Oman by @amouage

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7 days ago