Instagram story viewer> @anabeluna> Posts

anabeluna

@anabeluna

4K

followers

2292

following

Photographer and creative director based in Barcelona
[email protected]
————————————
Founder @noustudios + @hunch.rep

POSTS STORIES REELS TAGGED

Recently, we gathered for the third edition of HUNCH CLUB at @nobubarcelona

A conversation born from a simple question:

Why does fashion still struggle to represent the people who actually buy its products?

Together with @charomoras, @marinamunozfortuny and our model @ciovives, we explored ageism, representation, casting, visibility and the role brands play in shaping cultural narratives.

One idea resonated throughout the evening:

Representation is not just about diversity. It’s about relevance.

If a significant part of today’s fashion, beauty and luxury consumers are over 40, why are they still so rarely reflected in campaigns, editorials and runways?

At HUNCH, we believe fashion has an opportunity to tell richer, more authentic stories by embracing a broader range of ages, experiences and perspectives.

To brands, creative teams and casting directors: we invite you to expand your lens. Not as a symbolic gesture, but as a way to create work that feels more honest, more relevant and more connected to the world we live in.

A heartfelt thank you to @nobubarcelona, whose generosity and hospitality made this edition possible. From welcoming us into one of their beautiful private spaces to taking care of every detail of the food and drinks, they helped create the perfect setting for a meaningful conversation.

Special thanks as well to @davidluisfg and @mar.y.manolo for their pr, trust and partnership in bringing this event to life.

And thank you to everyone who joined us, shared their experiences and contributed to such an open and inspiring dialogue.

#hunchclub #hunch #fashionindustry #maturemodels #modelagency taken in Nobu Hotel Barcelona by @anabeluna

208

15

4 months ago

3

2

4 months ago

Fashion still treats ageing like something to hide.

At HUNCH CLUB 02, hosted at Juno House, we opened a conversation around visibility, identity and the way women over 40 continue to be excluded from fashion, cinema and visual culture, despite representing a huge part of the industry’s real consumer.

Together with filmmaker @meriripoll, Creative Director nuriasasa from @sarda and model @ambra_kunzendorf, we spoke about ageism, representation and the contradiction between the industry’s inclusive discourse and its real practices.

Because the issue is not the lack of talent, beauty or relevance.
The issue is visibility, opportunity and who gets to remain part of the narrative.

Thank you to everyone who joined the conversation and shared the evening with us.

Special thanks to @meriripoll, nuriasasa and @ambra_kunzendorf for their honesty and generosity.

Thank you to @oreanan & @paulagrieco from @onnas____ for capturing the event so beautifully.
To @junohouseclub for opening the space to these conversations.
And to @estergallen for the PR, the support and the unconditional love towards this project from day one.

The change is happening.
But not fast enough.

#hunchclub #womenover40 #fashionindustry #ageism taken in Juno House Club by @anabeluna

171

17

5 months ago

Over the past few months, several articles have been published about my work and HUNCH, and I don’t see them as moments of visibility but as part of a deeper process I’ve been building for a while.

I’m not interested in being in the press just for the sake of it. I’m interested in opening conversations, creating friction when needed, and questioning a visual narrative that the industry has held onto for too long without really revisiting it.

HUNCH was born from that place. From the need to represent a woman who already exists but is still not being shown. A woman with experience, presence, and a clear point of view, who consumes, decides, and shapes brands, yet remains outside of the visual codes we keep repeating.

Everything I’m doing, from press to the gatherings I organize, comes from the same intention. To better understand where we are now and to push for images that evolve at the same pace as society.

This is not about age. It’s about perspective. It’s about creative responsibility. It’s about building images that actually make sense today instead of repeating outdated formulas.

Thank you @spendinmagazine for understanding the depth of this project and for giving space to a conversation that is not a trend, but a shift.

And thank you @woman_es for listen to me in this powerfull podcast, @magazinelavanguardia, @expansion_com and @welife 🫰🏻

And @elena.taboada @senda_xelenataboada, the best Communication Director ever.

The question is whether the industry is truly ready to sustain it.

#hunch #representationmatters #fashionindustry #ageism womenover40 by @anabeluna

209

75

5 months ago

New📹work x @mirrorintheskycashmere creative direction&photographer @anabeluna assistants @danielciprian @gerardalbadp produ @calle_production stylist @joseherrerastylist & @samsanz beauty @estrellaelorduy by @anabeluna

160

33

7 months ago

202

26

8 months ago

HUNCH CLUB 01

Last week, we opened a space for conversation around HUNCH at @noustudios through the first edition of HUNCH CLUB.

An open conversation on age, representation and visual culture in fashion.
On the narratives we keep repeating, and those still left out.
On experience as value, not as an exception.

HUNCH CLUB is born to create context, community and critical thinking around an industry that needs to look at itself more honestly.

Infinite thanks to @maria_almenar for moderating the conversation, alongside two outstanding voices: @estergallen, model and fashion communicator, and @jorgeboladomoo, Creative Manager at TOUS.

Thank you to everyone who took part in this first gathering.
This marks the beginning of an ongoing conversation.

Support production & art direction: @carinyo.studio
Special thanks to @guillem.nutrichef for a curated tasting inspired by the kokumi concept.
Photography by @_roxanafuentes_ taken in NOU-STUDIOS by @anabeluna

135

11

8 months ago

HUNCH/06 – @ambra_kunzendorf
Energy redefined
Represented by @hunch.rep

Ambra was a model in her youth, and today she returns to the runways and campaigns with more energy than ever.
Optimistic, happy, fearless, and fully committed, she embraces every opportunity with confidence and elegance.

She wants to do it all, and she has the drive to make it happen.
Presence is her power; experience is her guide.
Ambra isn’t coming back, she’s stepping forward, unstoppable and inspired.

-

Photo @anabeluna
Style @eulaliemartine
Glam @evvvgarcia
Studio @noustudios by @anabeluna

318

27

9 months ago

This is more than a feature.
It is part of an ongoing conversation.

Women’s Health places the work of HUNCH within a broader cultural context: the need to rethink how age is represented, who occupies visual space, and from where today’s fashion narratives are built.

The article resonates with something we have long observed from within the industry: the lack of representation is not a matter of style, but of structure.

Fashion needs images that can coexist with time.
Images that do not hide experience, that understand maturity as presence, discernment, and value.

Thank you, @prgamero for the attentive listening, for the right questions, and for framing this work within a perspective that understands fashion as culture, language, and responsibility. by @anabeluna

131

11

9 months ago

158

22

10 months ago

This publication is more than a mention.
It is a recognition.

Harper’s Bazaar Mexico features this editorial as part of a broader cultural conversation: the need to expand representation in contemporary fashion and to question who occupies visual space today.

Produced by HUNCH, this project builds a dialogue between Mexico and Spain, craftsmanship and contemporary design. A visual narrative that places mature presence, character and authenticity at the center — choosing models over 40 not as a statement, but as a natural and necessary perspective.

Fashion needs images that reflect time with honesty. Images that offer depth, calm and new references for how we see ourselves.

Thank you to @harpersbazaarmx for framing this work within an editorial context that understands fashion as culture, language and responsibility.

Link in bio

—

creative direction — @hunch.rep @blanco_c
photographer — @anabeluna
style — @blanco_c
video — @juanjosmart
retouch — @lacrinstudio
art department — @irenemurzudaire
make up — @dani.ariasmk
hair — @aliziamoreno_beauty
style assist — @nattvela
photo assist — @danielciprian
casting hunch — @natalia_juan · @nuria_xhunch · @paloma_g_
studio — @noustudios

Special thanks to @elena.taboada and @saragalindoo for their trust. by @anabeluna

58

9

10 months ago

Surrounded by women who inspire, create, and shift the narrative.
Thank you @harpersbazaares for believing in new stories, and @elena.taboada for walking beside me with the same faith and determination.
Some projects are born from the soul — this is one of them. by @anabeluna

182

20

a year ago