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@nusae
Graphic Designer & Art Director, Indonesia
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@nusae hadir di Grafis’26 lewat eksplorasi tipografi yang merespons tema “Off Grid”. Kali ini, mereka menggunakan kardus daur ulang sebagai material utama, menunjukkan bagaimana desain bisa merespons isu masa kini lewat pilihan material dan pendekatan visual yang lebih mindful.

Dipimpin oleh @andirahmat, graphic designer sekaligus art director dari studio desain asal Bandung ini, NUSAÉ dikenal lewat pendekatannya yang mencakup branding, environmental, hingga exhibition design. Karya-karyanya juga telah mendapat pengakuan internasional, termasuk Good Design Award (G-Mark) Jepang pada 2022.

Selain eksplorasi tipografi, NUSAÉ turut menampilkan identitas visual SAMAA Coffee Tokyo yang mengangkat semangat “Off Grid” lewat komunitas, keberlanjutan, dan budaya. Berangkat dari nilai “Guyub” atau kebersamaan, proyek ini mengeksplorasi bagaimana desain bisa menghubungkan identitas budaya dengan cara hidup yang lebih berkelanjutan.

Penasaran dengan eksplorasi desain dari NUSAÉ dan karya lainnya di Grafis’26? Mampir ke @adgidesignweek 2026 pada 14–18 Oktober di ASHTA District 8, dan temukan berbagai perspektif baru tentang desain kontemporer!

Photo: NUSAÉ by @andirahmat
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3 days ago
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NUSAÉ presents a typographic exploration in response to the theme “Off Grid,” using recycled cardboard as its primary material. This approach reflects how design can respond to contemporary issues through material choices and visual expression.

The exhibition also features SAMAA Coffee Tokyo, a brand identity developed by NUSAÉ that resonates with the spirit of “Off Grid” through its focus on community, sustainability, and culture. Rooted in Guyub, the Indonesian spirit of togetherness, SAMAA explores how design can connect people, cultural identity, and more sustainable ways of living.

Part of Grafis’26 — ADGI Design Week 2026, taking place from 14–18 October 2026 at ASHTA District 8, SCBD, Jakarta.

#nusaédesign by @andirahmat
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3 days ago
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NUSAÉ at Grafis’26 — ADGI Design Week.

SAMAA Coffee, Tokyo. @samaa_coffee 
Exploring visual identity and typography as a dialogue between sustainability, community, and culture.

Team
Lead Designer:
Andi Rahmat
Designers:
Bahar Acim, Diaz Gatra, Nadjla P, Vincent NS, Anggarana

#nusaédesign by @andirahmat
0
6 days ago
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Andi Rahmat is a graphic designer, art director, and Principal of Nusaé, a Bandung-based design studio. Guided by Harmonizing, his work spans branding, environmental, and exhibition design, including city branding for Tubaba. He has served as a jury member for D&AD Awards, ADC Young Guns 19, and Topawards Asia, and as Visual Director of ARTSUBS (2024–2026). His work received the 2022 Good Design Award (G-Mark), Japan.

Watch him share his work on Design Talks! by @andirahmat
3
6 days ago
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Signage for Kemilau Hotel, Ubud, Bali
Connecting guests beyond the hotel—to Ubud’s bead craft.

#designbynusaé taken in Ubud, Bali, Indonesia by @andirahmat
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17 days ago
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Signage for Kemilau Hotel, Ubud, Bali
Connecting guests beyond the hotel—to Ubud’s bead craft.

#designbynusaé taken in Ubud, Bali by @andirahmat
1
13 days ago
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Documentation of the art direction and visual system for @byo.logic, in collaboration with Tomi (@ambiyo), founder and designer of BYO (@b_y_o_ ).

Created for the virtual show at Jakarta Fashion Week 2022 (@jfwofficial ).

Photo documentation from the NUSAÉ & BYO archive.

#nusaédesign #byologic #byo by @andirahmat
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8 days ago
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ARTSUBS Logo Signage — Material Studies by @andirahmat
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9 days ago
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IN CONTINUUM: HARMONIZING
Book Launch & Exhibition

The launch of Harmonisasi / Harmonizing, a book by Nusaé / Andi Rahmat, published by Suburbia Projects, is extended into an exhibition that explores the continuity of its ideas through graphic and spatial design.
The exhibition extends the book’s principle of harmonizing into the space, while its graphic language draws from the visual vocabulary of the publication. Together, they form a dialogue between ideas, visual elements, and spatial experience.

The exhibition unfolds across three chapters:
01 — The Pursuit of Harmonizing
02 — NUSAÉ / Andi Rahmat: Samples of Harmonizing
03 — Behind the Scenes: The Making of the Book

Held at @kopimanyar Gallery, in a space designed by @andramatin , the exhibition becomes an extension of the book itself—where the process, principles, and practice of harmonizing continue beyond the printed page.

01–15 November 2025
Kopimanyar Gallery, Bintaro, Jakarta
Published by @suburbia.projects , Kuala Lumpur.

Exhibition Pedestal Construction by @intereka_ 

#nusaédesign #nusaéexhibition2025 by @andirahmat
1
10 days ago
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Happy 5th birthday, my lovely daughter.
Love you always. 🤍 #yvonsada by @andirahmat
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15 days ago
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Art Direction & Visual Design — @art.subs 2026

Design development in collaboration with the internal ARTSUBS team.
3D Artist — @royes__ by @andirahmat
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16 days ago
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Graphics @art.subs 2026 by @andirahmat
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16 days ago
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