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Andy Liang

@andlia

1.6K
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Graphic Design + Art Direction
[email protected]
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For this year’s Horst Arts and Music Festival merch collection, @horstartsandmusic reissued the third edition of "Quality Sound," a t-shirt I designed with @malin.dittmann, as an ode to the various collaborators they’ve worked with over the years. Originally conceived during a Horst Design Lab workshop guided by @hellome.studio and @nadinegoepfert in 2019, the design borrows from graphics and illustrations found on ephemera scattered across Asiat Park, an abandoned military site in Vilvoorde, Belgium, that was later redeveloped to be the home for the festival. These graphic elements, once found on items that were routine and mundane in the lives of Asiat’s past residents, were redesigned, remixed, and recontextualized to imbue new life and meaning for the festival that now calls Asiat Park home. These items included office stationery, credit card brochures, children’s coloring books, and Kodak film photo envelopes bearing the phrase "Quality Print" — something that later inspired the name of the project. Due to popular demand, the design was reworked and rereleased as a long-sleeve t-shirt for their 2022 collection, and again for their 2026 collection. Thank you @onkruid.studio for the opportunity, @bavide.19994 for the mascot illustration, and @mosestheposer for the product photos. by @andlia
8
2 months ago
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Creative direction and visual identity system for Race 312 for @nike with @some__days__     SOME DAYS   ECD: Steve Reinmuth @sreinmuth   Senior Designer: Andy Liang @andlia   Senior Designer: Alan Madic @alanmadic   Senior Designer: Pauline Le Pape @paulinelpape   Partner: Caitlin Reinmuth @mrsmuth2k1     NIKE  David Kauder @davidkauder  Eric Pagsanjan @ericpagsanjan  Kris Cantrell     Event design/production: @somethingspecialstudios by @andlia
20
a year ago
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Visual identity, campaign creative direction, and production for the launch of the Nike After Dark Tour, a race series designed for women spanning 6 cities and 50,000 runners, done with @some__days__. We created the After Dark Tour logo, race city logos, posters, layouts, and creative guidelines for the tour. For our launch campaign we brought together an amazing cast of runners from Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City.    SOME DAYS   Creative Direction & Design: SOME DAYS @some__days__     ECD: Steve Reinmuth @sreinmuth   Creative Director: Inva Cota   Senior Designer: Andy Liang @andlia   Senior Designer: Pauline Le Pape @paulinelpape      Photography: Yudo Kurita @yudo_kurita    Styling: Lana Jay Lackey @lanajaylackey    DP: Robbie Carrol @robbycorral    Hair: Sylvia Wheeler @sylvia_wheeler   Makeup: Laure Dansou @lauredansou   Set Design: Brian Porter    Movement: Marvin Garcia @wavyymarv   Production: Iris World @irisworldproductions    Nike Run Logo & System: Porto Rocha @porto_rocha        RUNNERS   Beatriz Hatz @bhatz_track   Lydia O’Donnel @lydiaodo   Bec Wilcock @becwilcock   Andrea Cantarell @andrea.cantarell   Yoonhee (Irene) Kim @uni_irene   Mariah Dyson @mariahdyson   Akshata Ananta Pai @akshii09   Sabrina Riley @sabrina_rileyy   Sophia Baltz @sophiabaltz   Evelyn Bennett @evyb_22   Ella Cruz @ellacruzyy   Sam Dirks @samantha_dirks   Asia Chang @lifexasia   Danielle Malingue-Essomo    Abitha Nunis @abithanew   Susan Nyirenda @susan_nyirenda   Shira Bekum @shira.berukhim   Maddie Doi @maddie.doi       NIKE   David Kauder @davidkauder    Keith Liban @keithliban    Erik Pagsanjan: @ericpagsanjan    Megan Sedey @megansedey   Kris Cantrel by @andlia
3
2 years ago
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Our Turn visual brand system for Jordan designed with @some__days__. Featuring handmade logo treatments, airbrushed textures, typography, and layout system, this system launched earlier year and has been a visual thread through many of the brand’s most important moments including the 2024 Paris Olympics.     Thank you to all of the Jordan team members, agencies, photographers, and more that continue to bring this visual system to life. by @andlia
2
2 years ago
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NIKE C1TY identity with @some__days__. by @andlia
4
2 years ago
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More from Renegade's brand identity and custom typeface with @some__days__. @renegade_running SOME DAYS:       ECD: @sreinmuth       Creative Director: Inva Cota       Senior Designer: @andlia       Senior Designer: @paulinelpape       Type Design: @paulinelpape        Assorted Photography: @hey_miya  @mlauchert @pierredavid @indiasleem + more by @andlia
8
2 years ago
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New work with @some__days__. Brand identity and custom typeface drawn in-house for Renegade. @renegade_running         SOME DAYS:      ECD: @sreinmuth      Creative Director: Inva Cota      Senior Designer: @andlia      Senior Designer: @paulinelpape      Type Design: @paulinelpape      Photography: @hey_miya by @andlia
2
2 years ago
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Identity and visual system with @some__days__ for Nike XC .       SOME DAYS:    ECD: @sreinmuth    Creative Director: Inva Cota    Senior Designer: @andlia    Senior Designer: @paulinelpape        NIKE: @davidkauder @carloluetto and many more by @andlia
2
3 years ago
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Brand, packaging, tone of voice, website, art direction, social, and campaign with @some__days__ for VUUM. Energy that’s not empty.      @drinkvuum   https://drinkvuum.com/      Executive Creative Director: @sreinmuth   Creative Director : Inva Cota   Senior Designer: @andlia   Senior Designer: @paulinelpape   3D: @james_kittel   Photography, Video, Music: @noahsahady   Web Design: @cath.uu   Web Development: @baggy__studio   Models: @rio_lakeshore @rocks.ca @bea.evans @karlilar  Production, Casting: @cheynacarr Typefaces: @abcdinamo by @andlia
4
3 years ago
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New work with @some__days__ for VUUM. Brand, packaging, tone of voice, website, art direction, social, and campaign for VUUM. Energy that’s not empty.      @drinkvuum   https://drinkvuum.com/      Executive Creative Director: @sreinmuth   Creative Director : Inva Cota   Senior Designer: @andlia   Senior Designer: @paulinelpape   3D: @james_kittel   Photography, Video, Music: @noahsahady   Web Design: @cath.uu   Web Development: @baggy__studio   Models: @rio_lakeshore @rocks.ca @bea.evans @karlilar  Production, Casting: @cheynacarr Typefaces: @abcdinamo by @andlia
11
3 years ago
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New work with @some__days__ for @nike. We developed the graphic language for the Nike Feel Your All Campaign and elements for the Nike Well Collective, introducing a typographic system and treatment featuring Brut Grotesque, tactile swoosh animations and treatments, and a collection of still and animating gradients created with a mixture of digital and watercolor techniques.      Executive Creative Director: @sreinmuth      Creative Director: Inva Cota      Senior Designer: @andlia      Senior Designer: @paulinelepape     Motion: @mikikeli by @andlia
6
3 years ago
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New work for @ourside.nyc with @some__days__. Naming, brand strategy, visual identity, tone of voice, and packaging for an amazing new black-owned fragrance brand Ourside @ourside.nyc. It was a pleasure working with @keta.bw to bring her vision and this brand to life. The scents are amazing so naturally they are already selling out. You should check them out at @credobeauty and their site once they have a restock!       Team: @keta.bw @andlia Inva Cota @paulinelepape @sreinmuth @thatcher_jensen Photography: @tonibakalli  Styling: @tonibakalli  Featuring: @lovergirl3k @amanialexander by @andlia
14
3 years ago
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