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Andrea Reindl

@andreareindl

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⚡️Brand & Business Strategy for Authors, Founders & Experts
💰Get Clear & Get Paid for what you know
💛 Proud Mom & Joy Seeker
@legacycreative_ owner

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7 days ago

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11 days ago

Do you know who your best customers and clients are? If you can't answer that and you want more clients spending time obsessing about your best fit clients is worth it.

How come? Well, we live in a searchable, findable, interest-based media world. If you can identify exactly who you help and how you help them, you become highly referable. And that, my friends, is one of the simplest ways to grow a business.

When you know who your best-fit client is and what problems you solve for them. Everything other decision you have to make get easier. I've had this drilled into me lately...

A few weeks ago we started a new project --- redoing our own website at Legacy Creative. It's a 'thing' and has turned into quite the project. You see, building our website has forced me to get narrower and clearer. Narrower. Narrower. Narrower. And more refined about who I want to work with for the next 3 years.

Writing a book can do the same thing. Both are very good activities for helping you become so clear that your messaging feels magnetic and the way you put yourself into the world makes sense.

It becomes easier for people to refer you, easier for AI to know who to send your way and easier for the right people to hire you. And whether they first meet you by buying an entry-level product, booking a discovery call, or coming to one of your community events, they already know who you are when they arrive.

This one thing will save you a massive amount of time, help you charge premium rates and make your life wayyyyy more fun.

Make it a great day! by @andreareindl

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14 days ago

I have made so many mistakes in how I've built my business. SO many!

And so often I've ended up on exploration calls with possible clients who have spent oodles of money (sometimes over 6 figures) trying to get their messaging and branding working to attract clients, still to have nothing.

Look I get it, we all make mistakes all the time. These are the 5 I see the most often and are actually really fixable. Especially with knowing what you want and having someone to help you make smarter mistakes that cost less money.

If you're new here let's connect as I share the blunders I've made so you don't have to do the same. by @andreareindl

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15 days ago

To stand out with your book you’re thinking about writing and the business you are launching you are going to need a messaging strategy that makes sense to your ideal customer and is memorable. (And not necessarily your favorite aunt or BFF from high school)

The best way to do that is have a big idea, get good at talking about and keep talking about it till you’re kind of sick of it.

Eventually the right people will find you.

Make it a great Monday!

#writeabook #writerswrite #brandandwebdesign by @andreareindl

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15 days ago

Summer dump, 2026 ☀️

Today might be the first real day of fall.

The kids are back at school, the adult children are settling into university, and after spending a lot of the summer offline, I thought a photo dump meets life update was in order.

June was full of hiking, biking, friends, time outside and even a bit of a bougie event.

Stampede was extra fun this year because all of my adult children were home. We had company, a very full house, a whole lot of memories, and what felt like very little sleep for about a week.

There were corporate events, Calgary outings, sunny patios, good conversations, and book ideas and podcast themes dreamed up with clients. Who knew Calgary could be this much fun in July?

Late July brought a big family reunion in BC. Two days of extended-family shenanigans, games, swimming pools, laughter, and so much food.

August somehow feels like it evaporated, although my camera roll says we packed a lot of living into it.

One of my children took a huge adventure through South America with friends. He spread his wings, summited Cotopaxi, and swam in South American oceans.

Fun fact: this year both of my children travelled without me to countries I’ve never been to. I’m not sure how I feel about this development. 😂

We closed out August by moving my youngest into university, where she settled into her room like the capable big girl she is. I’m proud, emotional, still adjusting and pretty happy that I don’t have TeamSnap running my life for a few months. (IFYKYK)

I also completed my Colour Mirrors practitioner certification, hosted an in-person Sip & Soul evening, met wonderful new people through Curated Connections, and continued our monthly Speakeasy Mastermind gatherings. (I’ll be dropping updates on how you we attend our events later, stay tuned)

Legacy Creative had a beautiful summer, too. Our clients hosted events, approved new branding and logos, finished manuscripts, signed book deals, and launched new websites.

Overall summer this year came with some bumps and yet, was pretty freaking great.

And now I’m wildly recharged and ready for fall 2026 to rock. 🍂

P.S. random photos in no particular order 😂 by @andreareindl

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22 days ago

Almost every week, someone asks me some version of the same question: should I start a membership?

I get the appeal. Nobody likes starting every month back at zero. Everyone wants something that keeps producing after they've stopped selling it.

But somewhere between the vision and the real thing, most memberships break, and it's almost never the content that broke.

I've spent the last 18 months asking two groups of people the same question: those who run communities, and those who pay to be in them. Of everyone I talked to, exactly zero said they pay monthly for content, templates, or how-tos. Not one person mentioned the resource library, the recordings, or the swipe files as the thing that was valuable. What they said instead, over and over, was some version of: a place I can be real, a place I can be seen, a place I find support for reaching my goals.

That should change what you build.

Think about sports. Every team plays with the same rulebook. When a team is losing, they don't go buy a new rulebook. They bring in a coach, change the dynamic, trade a player. Your framework is a rulebook, and in the age of AI, the rulebook is free. What people pay to belong to is the coach, the room, and the accountability that keeps them from quitting on themselves.

Which is exactly why the planning matters more than the platform. A membership is a business-model decision, not a content decision. Building it before you can say who belongs and what they become is the fastest way to waste a year.

Swipe for the four things to get clear on first.

Belonging is the product. It has to be designed on purpose, because it does not happen by accident.

Which of the four are you least clear on right now? by @andreareindl

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a month ago

Who else is feeling this vibe? ✨
Trust me, you are enough just as you are 💃🏻 by @andreareindl

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2 months ago

July memory dump 🫶🏼
Lots of family time, Calgary Stampede on steroids, new friends, best friends, mastermind crew and a few missed hours of sleep. All worth it.

Now…it’s time for August to kick into full gear. August is one of my fav months. by @andreareindl

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2 months ago

Is there anything better than a color-coded bookshelf?

I know, this isn't alphabetical or by topic. This setup, inspired by one of my BFFs, makes me so happy. It means there is a place for everything, almost everything in its place, and a small hit of joy every time I look at that rainbow.

What lights you up, hopefully something simple? by @andreareindl

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2 months ago

This mundane yet monumental moment seems worth logging.

Last week we were doing yard work when suddenly it morphed into everyone piled onto the front door steps, hunched over a laptop, helping the youngest register for her first semester of university this fall.

WTF, how did this sneak up on me? One minute I'm pulling weeds, the next I'm watching my kids rally around the baby as she picks the classes that start the next chapter of life.

Fall is going to be different.

But, for now, we are soaking up every last bit of this sun while we're all still in one place.

Keep it fun, and make it a great day. by @andreareindl

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2 months ago

If you don’t acknowledge your super power you’re doing the world a disservice - just some Saturday musings. 😘 by @andreareindl

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2 months ago