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Andrea Serrano - Fashion Stylist • Producer • Creative Director

@andreaserranocurates

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🎥 Crafting iconic looks & storytelling through style
🌍 Collaborating with brands & creatives worldwide
📍Charleston, SC

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Revolutionary Style: Charleston’s William Aiken House plays host to a reimagining of historical silhouettes for a new era in American fashion. Watch the video to see how our March style issue cover story came together, and then go to the link in the bio to see the 15 photographs from the epic photoshoot and get product details for each look.

Photographs by @annerhettphotography
Styled & produced by @andreaserranocurates
Hair & makeup by @lipstickbyabpmakeup
Models: Becca DuPree @radupree and Carly Peck @icarlypeck with @directionsusa
Videography by @jennadez @starpower.productions
Shot on location at William Aiken House @pphgevents

@gwynnsofmtp
@reedsjewelers
@lovelybridechs
@shopjujuloves
@jenanmcclainart
@livbellavita
@theedgegirl
@thetinytassel
@shophart
@maddisonrowsouth
@bellabridesmaidschs
@havens1
@aliceandolivia
@shoesonking
@thefinickyfilly
@hermosajewelry
@rtwcharleston
@charlestonshoeco
@croghans
@renebarnesjewelry
@jmelissadesigns
@goldcreationssc
@shopburu
@shopmarisdehart
@dillardscitadelmall
@rhodesboutique
@shopwellfurnished
@shpshowroom
@theshowroomcharleston
@loveshackfancy taken in The William Aiken House by @andreaserranocurates

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5 months ago

Excited to share my updated sizzle reel — a glimpse into my world as a fashion stylist, producer, host, and content creator.

From on-set styling to creative direction and storytelling in front of the camera, every frame reflects my passion for fashion, culture, and visual storytelling.

Grateful for every project, collaboration, and creative soul who’s been part of this journey.

Thank you to the amazingly talented videographers and photographers who I have the honor to work with:
@meadeagency
@_drewkirkpatrick_
@burnthouseproductions
@maypopmedia
@nmicklephotography
@pfephoto
@littlepalmstudio
@edandvaleriephoto
@jennadez
@david_se_photography
@southern_vintage_photography
@calliecocreative

Clients:
@charlestonmag
@keunehaircosmetics
@chs.superyacht.charter
@millia.london
@princessbermuda
@ritzcarltonaruba
@stregisaruba
@veuveclicquot
@sechey
@sosmakeupkit
@bacardi

Thank you @tstone.motion for your editing magic to put together this reel ✨

#fashionstylist #wardrobestylist #creativedirector #producer #culturecurator #vibefacilitator by @andreaserranocurates

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9 months ago

I’m so excited to finally share my latest styling work for @stregisaruba

Thank you @_drewkirkpatrick_ @nhuribashir @teamticole of @burnthouseproductions for bringing me on board and trusting me with your vision. There’s no better high than to see the mood board come to life and I’m thrilled that the wardrobe was a big part of the storytelling.

All I want to do is create art with cool people and this has been the pinnacle of my career to date.

Huge thanks to @gussywhoa for helping me schlep everything to Aruba and being my right hand man in so many ways. Loved working with the rest of our crew on this project @adriboff @jonathanariley @anoukeman @jengeermanartistry

Featured wardrobe:
@lovelybridechs
@bridalhouseofcharleston
@jewels_in_paradise
@theshowroomcharleston
@christinacarusostyle
@shopwellfurnished
@dillards
@stylest
@zurielkingdomcollections
@bellabridesmaidschs
@krewe

#Fashionstylist #wardrobestylist #onlocationshoot #aruba #dreamjob taken in The St. Regis Aruba Resort by @andreaserranocurates

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a year ago

Montenegro is giving underrated Euro summer and Kotor is the reason why. When we booked our trip to Croatia back in January we knew we wanted to visit another country. We came with zero recs, and zero expectations and were whisked away with stunning views, daily dips in the ocean, and incredible food.

Here are my recs:

⛵ Boat day on the bay — Kotor’s fjord-like bay is basically Italy’s Amalfi coast’s quieter, cheaper cousin. Go to Lady of the Rocks — the tiny man-made island church just off Perast. Then take a look at the Blue Cave but go swim in another cave past it for more privacy.

🚠 Take the cable car up to Lovćen national park at sunset with views over the whole bay. Dine at Forza and get the truffle pizza with pistachios.

🏰 Walk the old town walls — 1,350 steps up the fortress for the view or just walk the city walls like I did and take in the old town views.

🛏️ Stay in Dobrota. It’s a quieter, upscale waterfront area just north of Kotor’s old town, stretching along the bay toward Perast. The vibe is low-key compared to the tourist crush of Old Town — more locals, baroque villas from the 17th century and fewer crowds. taken in Kotor, Montenegro by @andreaserranocurates

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a day ago

Montenegro is giving big things in a tiny package 🇲🇪 Mountains that touch the sea, fjord-like bays, medieval old towns, beaches that rival the Amalfi Coast — all packed into a country smaller than Connecticut. It’s the coolest country you’ve probably never heard of… but you won’t forget it.

Save this for your next bucketlist destination.

Kotor Montenegro AdriaticSea AdriaticSummer EuroSummer taken in Kotor, Montenegro by @andreaserranocurates

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2 days ago

Summer on the Adriatic Sea just hits different. I’ve only been in Croatia for 2 days and it’s been an absolute dream come true. If Italy and Greece had a baby it would be Croatian 🇭🇷

The sites, the medieval architecture, food, and refreshing water makes for the perfect vacation with family. So blessed to experience this with my brother and his family. These are the memories that our kids will remember forever.

Croatia Croatiansummer Adriaticsea KingsLanding Gameofthrones Dubrovnik EuroSummer taken in Dubrovnik, Croatia by @andreaserranocurates

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7 days ago

Every time I travel my soul and heart expands. Soaking in new cultures reminds me that we are global citizens that are all looking for the same thing. Joy and discovery with the ones that we love.

Croatia has been on my bucket list forever and now that I’m here I’m like “Damn, what took me so long?” But of course I say that about every new favorite place I go to. I can’t wait to share more of our Adriatic Adventures.

Croatia Dubrovnik AdriaticSummer EuroSummer taken in Dubrovnik - Old Town by @andreaserranocurates

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7 days ago

A love note to my 5 year old self 💌

You will achieve your wildest dreams. You will meet people that will change your life forever. You will travel to the most beautiful places for work. Your career is your hobby, and it rarely feels like work. You will walk in purpose and inspire others to chase their dreams.

Fashionstylist producer travelinfluencer Turksandcaicos ritzcarlton manifest taken in The Ritz-Carlton, Turks and Caicos by @andreaserranocurates

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9 days ago

Tasting my Filipino roots with an infusion of Japanese cuisine at the new @bareocharleston

If you love @kultura then you’ll love Chef Nikko’s new spot. I’m always complaining that we don’t have enough ethnic food in downtown Charleston and this place delivers. The unique and exotic flavors will make your tastebuds sing.

You have to order the Strawberry Ube Kakigori shaved ice 🍨 It’s a party in a dessert and can feed 10 people!

Wearing @_marieoliver_ @jmelissadesigns taken in Bareo Charleston by @andreaserranocurates

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10 days ago

Color, pattern and fixture upgrades were just what we needed in our boys bathroom to give it more personality.

This was a family affair and I love coming up with the concepts and putting everyone to work 😜 This DIY project couldn’t have been possible without my brother Alex who came through with his profresh wallpaper skills (he’s the family’s go-to for literally everything, I don’t know what we’d do without him).

Thank you to the amazing vendors who contributed in this transformation:
Wallpaper @printfresh
Lights @quoizellighting
Shades @twopagescurtains

Homereno DIYproject bathroommakeover
twopageshome twopagescurtains taken in Charleston, South Carolina by @andreaserranocurates

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11 days ago

A glimpse behind the scenes of @wearliaht very first shoe collection, photographed by @lcs_studio at @hotelemeline what is currently my favorite hotel in Charleston. 🤫
It was such a joy to work with an incredible crew 🤍
production and styling @andreaserranocurates mua @carlyquinn.hair
All wardrobe & and accessories:

@netteshop
@thefinickyfilly
@rhodesboutique
@peserico_official
@theofficialhouseofjuls
@grandbohemiangallery.gbc
PS the pizza @frannieandthefox is soo delish. 😋 #workingday #charlestonsc #charlestondaily #atworkselfie taken in Emeline by @andreaserranocurates

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15 days ago

Tara built LIAHT and named it after her daughter. Handing over the creative direction of something that personal? That's not a small ask.

For the next few months I'm pulling back the curtain on everything that goes into building a campaign from scratch, alongside the incredible team behind @wearliaht.

#BuildingInPublic #CreativeDirection #LiahtFootwear #FemaleFounder by @andreaserranocurates

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