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Andy Hooper | B2B Scaling Expert | Do tough s**t

@andyghooper

3.5K

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12 companies. £20m+ combined turnover.
I help B2B founders scale £1M → £10M+
Real operator. Not a guru.
👇 Free scaling framework below

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you have been WARNED…

#founders #entrepreneurs #investors #business #scaling by @andyghooper

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4 months ago

Here’s what running twelve companies actually looks like on a normal Tuesday.

8am. Three dashboards. Each company flags only what needs my attention. If nothing’s flagged, I don’t go looking for problems to solve.

9am. One strategic call. My job isn’t to tell them what to do. It’s to ask the questions they haven’t thought of yet.

10:30am. Nothing. No meetings. Thinking time. I protect it like the most important meeting of the week.

Afternoon. Check in with two team leads. Not to manage them. To make sure they have what they need.

4pm. Done. Not because there’s nothing left. Because I built systems so that more doesn’t need me.

This is what scale looks like. Not more hours. Fewer hours on the right things.

If your Tuesday looks nothing like this, the gap usually isn’t ambition. It’s structure.

#FounderDay #ScalingBusiness #BusinessSystems #LeadershipUK #BusinessInsiderSecrets by @andyghooper

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4 months ago

Zoom went from $160B to $20B.
Not because it was bad, but because it stopped being essential.

That’s the danger of comfort in business.
Markets shift, needs evolve, relevance expires.

If you want to keep growing, keep creating what the world needs now, not what it needed last year. by @andyghooper

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a year ago

Comment PARTNER and I will send you the partnership pathway.

Buy a business. Then change nothing for 90 days.

Most people assume the day you buy a business is the day you start changing it. New processes, new structure, new faces. It feels like the obvious way to show you are serious.

I do the opposite. For the first 90 days after an acquisition, nothing gets touched. The team is told plainly that we are there to support them, not to rip things up.

Those three months are for observing. Asking questions, sitting in on the work, listening to the customers and understanding what is really going on inside the business, which is rarely what it looked like from the outside.

It matters for two reasons. The people who kept the business running know things you do not, and if they are worried about their jobs they will not tell you. And the changes you would have made on day one are usually the wrong ones. An owner who listens first earns the trust that makes every later decision easier to land.

Twelve companies in the group now, Expandly among them, and the lesson holds every time. Patience at the start is what makes the changes later actually stick.

If someone bought your business tomorrow, what would you want them to understand first?

#Acquisitions #BuyingABusiness #Leadership #Expandly #founders by @andyghooper

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a day ago

Comment STEMS and I will send you the five pillar breakdown.

What a Monday looks like across 12 companies.

Seven o’clock starts with a workout, because I need to be moving before I start thinking, then ten minutes of meditation before the day gets loud. By nine I am going through only the emails that are genuinely urgent. With twelve companies, something is always happening somewhere.

Mid morning is the 3D printer. Most offices have a coffee machine. Mine has a printer, and that is where a side interest gets tested to see whether it becomes company number thirteen. It is how the portfolio got to twelve in the first place.

Then the plan falls apart, the way Mondays do. A friend calls and suddenly I am on a TikTok Live. After that, a call with the CEO of one of the companies, who is ready to let someone go.

My question is always the same. Does the problem leave when that person does? Nine times out of ten it does not, because the problem was never the person. It was the lack of a system around them.

At four I disappear. That is not a reward for a good day. It is the test of the whole structure. If the businesses only work while I am watching, I have not built businesses, I have built a very busy job.

If you stepped out at four today, what would stop?

#DayInTheLife #Founders #Systems #Leadership #STEMS by @andyghooper

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2 days ago

Comment PARTNER and I will send you the partnership pathway.

Not one way to get clients made the top tier.

In the video I rank ten ways to win new clients, from knocking on doors to hosting your own event. The interesting part is not where each one lands. It is that nothing earns the top spot on its own.

The methods at the bottom have something in common. Door to door and cold outreach are you interrupting a stranger, one at a time. They can work, but they do not compound, and they stop the moment you stop.

The ones near the top are different. Word of mouth and events are built on relationships. Somebody who already trusts you puts you in front of somebody who trusts them, and the introduction does half the selling before you say a word.

That is why partnerships get more of my time than campaigns. The right partner already has your customers. They have earned the trust you would otherwise spend months, and a lot of money, trying to buy.

Ads, email and short form content all have their place. They work best as the amplifier for relationships you already have, not as a replacement for them. Spend first on the channel that compounds, then use the rest to make it louder.

Where did your last three clients actually come from?

#ClientAcquisition #Partnerships #WordOfMouth #BusinessGrowth #Founders by @andyghooper

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3 days ago

Comment STEMS and I will send you the five pillar breakdown.

Most business advice sounds right and is wrong.

In the video I go through the things founders believe about running a business and sort them into myth or fact. The facts are the uncomfortable ones, because nobody warns you about them until they have already cost you.

Take revenue. You can grow it and make less money at the same time. Your highest paying customer becomes your most demanding one, a single account quietly becomes too important to lose, and the top line hides what is happening underneath. That is why I tell every founder to chase profit, not revenue.

Speed is the same trap. You can grow too quickly. When the business outruns your ability to keep track of it, the growth does not simply slow down. At some point it stops, usually at the worst possible moment.

Hiring surprises people most. A new hire is meant to take work off you, but without systems and processes already in place to hand over, you end up with more work, not less. And promoting your best person into management is not the reward it looks like. Being brilliant at the work does not make someone good at leading the people doing it.

None of these are talent problems. They are structure problems, and structure is something you can build on purpose before it bites.

Which of these did you learn the hard way?

#BusinessMyths #ScalingUp #Profit #Systems #founders by @andyghooper

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4 days ago

Comment ‘SCORE’ and I will send you the Founder Dependency Scorecard.

Live ten years like most people won’t.

Someone asked me what separates a normal person from a successful entrepreneur. My honest answer is not talent or timing. It is how quickly you get back up after being knocked down, because you will be knocked down, repeatedly, and usually when you least expect it.

People will not like you. Some will not like your service. A few will tell you so in public. That is not a sign you are doing it wrong. It is the price of doing anything at all.

The deal is in the last line of the video. Live the next ten years in a way most people will not, so you can live the rest of your life in a way they cannot. Most people hear that and think it means working harder for longer. It does not.

The ten years are not about grinding. They are about building something that eventually stops depending on you. The founder still doing everything personally in year ten has not earned freedom. They have built a better paid job.

So spend those years on the hard, unglamorous work: hiring people better than you, writing down how things are done, learning to read your numbers, handing over decisions. That is what buys the rest of your life back.

Ten years from now, will your business need you more or less than it does today?

#Entrepreneurship #Resilience #FounderDependency #BusinessOwner #Freedom by @andyghooper

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5 days ago

Comment ‘EXPAND’ and I will send you the global expansion guide.

Your price list is already doing your selling for you.

In the video I run through five ways to sell to more people. The first is the one that makes owners uncomfortable: if your product is a thousand, put a version at three thousand and lead with it. People anchor on the first number they see, and far more of them end up on the gold option than the bronze.

It is the same lesson we learned repricing Expandly. Price is not just what you charge. It is a signal about who the product is for, and a cheap headline number quietly tells your best customers to look elsewhere.

The next three are about reach rather than price. Partner with businesses upstream and downstream of you, because they already have your customers. Go as niche as you possibly can, because a narrow message travels further than a broad one. And build more than one revenue stream, so you can sell what comes before your product and what comes after it.

The fifth is the one most owners never consider. Every point above still has a ceiling if you only sell in one country. A new market resets that ceiling, and for a lot of businesses it is the biggest lever left.

None of these need a bigger team. They need decisions.

Which of the five have you not tried yet?

#Pricing #SalesStrategy #Expandly #GlobalExpansion #Growth by @andyghooper

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8 days ago

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9 days ago

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10 days ago

DM me ‘STEMS’ and I will send you the five-pillar guide.

Two weeks on Everest. The business ran itself.

Day one started by landing at what is often called the world’s most dangerous airport, Lukla in Nepal. From there it was a nine day trek. Somewhere along the way the altitude starts to bite, you cannot breathe properly, and you realise there are still four more days of walking before Base Camp.

Base Camp is nothing like you imagine. It sits on ice. You do not see it at first, then you move a few rocks and there it is underneath you. No wifi. In some places, no water.

And for the whole two weeks, up and back, the business completely looked after itself. Twelve companies, and not one of them needed me to keep moving.

That is the part people ask about, and it is the part I am proudest of. Not the climb. The fact that the climb was possible. It was not luck with the team. It was the operating system we built years earlier: clear numbers, clear roles, decisions that do not need me in the room.

Most founders say they want freedom. What they actually build is a business that needs them more every year. Freedom is not a holiday you book. It is a structure you put in place long before you go.

Where would you go if your business genuinely did not need you for two weeks?

#DayInTheLife #Everest #FounderFreedom #Systems #STEMS by @andyghooper

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11 days ago