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Angelica Lora | Brand & Product Designer(@angelik.psd)'s profile avatar HD Profile

Angelica Lora | Brand & Product Designer

@angelik.psd

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I miss when AI just meant Adobe Illustrator. 😂 But honestly, I’ve learned to see AI tools as just that: tools. The part I think we sometimes get wrong is assuming AI will replace designers. Without the brain behind the prompt, the experience to guide the process, and the creative eye to know what works (and what doesn’t), AI can easily give you something that feels… generic. I’d rather ask myself: “How can I use AI to make my craft better?” Because the goal isn’t to compete with the tools. It’s to learn how to use them without losing the part that makes the work yours. ✨ #graphicdesign #designerlife #aitools #designprocess by @angelik.psd
4
8 days ago
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Reviving one of my favorite passion projects: Astroflakes 🚀🥣✨ A cereal brand with a little bit of a galactic twist. Anyone who knows me knows how much I love space, and how I once had dreams of becoming an astronaut (clearly that didn’t happen 😂). So naturally, I had to bring a little piece of that obsession into a design project. For Astroflakes, I wanted to create something playful and full of personality, from the space-themed mascot to the simple illustrations and little details throughout the packaging. Definitely one of those projects that reminded me why I love designing just for the fun of it. 🪐✨ Would you grab a box of Astroflakes? 👀 #passionproject #packagingdesign #cerealbranding #illustration #graphicdesign by @angelik.psd
2
12 days ago
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There’s nothing more satisfying than turning a chaotic Adobe Illustrator file into a polished final presentation. ✨ All those artboards, versions, random elements, and tiny details finally coming together. 😂 From creative chaos to the final ✨magic✨. #designprocess #adobeillustrator #designerlife #graphicdesigner #creativeprocess by @angelik.psd
4
14 days ago
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POV: You are a freelancer in Latin America, and someone thinks you should charge less because of where you live. 😭 Our location doesn’t make our work less valuable. Skill, experience, strategy, and creativity have value wherever you’re based. Charge for your expertise, not your location. ✨ #freelancedesigner #designerlife #freelancelife #graphicdesigner #designhumor by @angelik.psd
8
18 days ago
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Here's a little BTS of the color palettes behind some of the brands I've developed. Each color was chosen with intention, not just because they looked cute together (even tho at the end they do, right?) Which one’s your favorite? ✨ #branddesigner #designprocess #femalebusinessowner #branding #colorpalettes by @angelik.psd
0
22 days ago
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Y aún así me encanta lo que hago #graphicdesign #freelancedesign #diseñográfico #designstudio by @angelik.psd
4
a month ago
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Can’t lie, this is the real creative process. 😭😂 #designerlife #creativeprocess #graphicdesigner #designhumor by @angelik.psd
0
2 months ago
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A little piece of Comatillo you can take wherever you go. 🏕️✨ From the proud camper to the mountains, sun, and nature, every charm brings a little bit of the Comatillo spirit along for the adventure. 🌿☀️ Branding isn’t just about how a logo looks. It’s about creating a world people want to be part of. #BrandIdentity #BrandDesign #BrandedMerch #GraphicDesign by @angelik.psd
0
2 months ago
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From a blank canvas to a brand that feels just right. ✨ Every project starts with an idea. Then comes the strategy, the details, and a whole lot of creativity to bring it to life. Have a brand idea you’ve been wanting to bring to life? Let’s make it happen. 💌 Send me a message to get started. #BrandDesign #BrandIdentity #BrandingProcess #GraphicDesign #CreativeProcess by @angelik.psd
2
2 months ago
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A little look back at Balance 💙 Balance was more than a fitness branding project. The goal was to build a brand around holistic wellness, where movement, mental clarity, and community could exist together. I developed a visual identity and content strategy designed to make Balance feel both energizing and approachable, from the logo, color palette, and typography to social media content and branded touchpoints. The result was a cohesive brand experience that could connect with people inside and outside the gym, and position Balance as a lifestyle, not just a workout space. Here’s a look at some of the work. ✨ Thinking about building a brand with more intention? Let’s talk. 💌 #Balance #BrandIdentity #BrandStrategy #FitnessBrand #VisualIdentity by @angelik.psd
0
2 months ago
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Diseñando HappyPaws 🐾 Una app pensada para dueños de mascotas que quieren estar al tanto de todo: paseos, comida, próxima visita al veterinario, hasta el cumpleaños de su peludo. El objetivo: que revisar el estado de tu mascota se sienta simple y hasta te saque una sonrisa. #UIDesign #UXDesign #AppDesign #ProductDesign #MobileApp by @angelik.psd
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2 months ago
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Que hablen bien de tu trabajo está cool. Pero que lo recomienden, lo dice todo. ✨✨ Lo digo por experiencia: las mejores oportunidades que he tenido no llegaron por un post viral ni por un anuncio. Llegaron porque un cliente le habló bien de mí a otra persona. Así que si alguna vez me recomendaste (aunque yo no lo sepa), gracias. En serio. Eso vale más de lo que te imaginas. #graphicdesign #brandidentity #diseñográfico by @angelik.psd
0
2 months ago
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