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Ann Wehren

@annwehren

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Stylists @shopmy | VC-backed founder
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Brands are building their September NYFW event guest lists right now. Most default to top-spending VICs. But many of those clients will never show up. Your highest-spending customers are executives, politicians, philanthropists, public figures who might actively avoid being seen at luxury events. Their personal brand can’t be aligned with high-luxury consumption. Who actually wants to be in the room? Your distribution network. The personal shoppers, stylists, and curators who influence where their clients spend. They want product knowledge, early access, and relationships with your team. One stylist walks into your showroom and walks out representing your brand to dozens of high-value clients you’ll never meet directly. This season, invite the people who multiply your reach. by @annwehren
7
2 months ago
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Is Charlotte fashion’s biggest untapped market? Dallas has long gained attention for its fashion power as the top market outside of LA & NY and more recently Nashville and Austin have gained attention with high profile retail openings including Hermes. At In-Seam, Charlotte was our biggest Southeast market and we drew a strong following of private client stylists. My take on the Charlotte market is that luxury fashion demand exceeds the supply and private client stylists are in demand to feed the needs and significant appetite by bringing in product from across the country. @kristin_heinrich_style is one of Charlotte’s in-demand curators. Her approach demonstrates a commitment to supporting local boutiques first, then sourcing from across the country’s top stores and e-comms to ensure her clients are fully outfitted and have unique pieces their friends won’t have. Showing up to an event in the same dress is not uncommon without the guidance of a stylist in this market. Read my interview with Kristin at the link in bio. by @annwehren
4
5 months ago
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I spent 6 yrs building a new retail ecosystem founded on a mission I believe in now more than ever: people are the most powerful distro channel for brands. Retail is built for B2C shopping But — people buy from people they trust Individual curators > wholesale @inseamdotcom we created the first and only vetted network of luxury private client stylists Now on Substack … I’m spotlighting the BTS contributors in the luxury value chain. Read their stories and follow along as I shed light on who they are, why brands & retailers should pay attn, and I’ll reveal my ups and downs bldg a first-of-its kind VC backed startup & new retail ecosystem 💚Shopgirl by Ann Wehren by @annwehren
4
6 months ago
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OAXACA 🏜️🌵🇲🇽 a journey through ancient and timeless artisan craft traditions by @annwehren
1
2 years ago
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Yesterday the love of my life lost the love of his life, Foxy Brown (2013-2024) 💔 A part of our family since 2015 and a friend to many including hundreds of patients cuddled @nyphospital via @gooddogtherapy 2017-2020. taken in Brooklyn, New York by @annwehren
60
2 years ago
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In-Seam is evolving! Our offerings are changing, but our mission remains the same. We launched in 2020 with a mission to create efficiency + access for luxury's MVPs (stylists, personal shoppers, and sales personnel). The market is changing rapidly and we must as well. Stay tuned for what’s next! . . . #inseamdotcom #personalstylist #personalshopper #marketplace #startupspivot #entrepreneurship #retail #ecommerce #luxury #luxuryfashion by @annwehren
15
2 years ago
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I’m thrilled to share that In-Seam won the 2024 @glossyco Fashion and Luxury Award for Best Marketplace! This award recognizes our team’s dedication to creating a new way for brands and VICs to connect while empowering stylists and personal shoppers with an unparalleled selection of luxury products, white-glove sourcing support, competitive commissions, and more—allowing them to bring the very best to their clients. A huge thank you to Glossy, our team @inseamdotcom, and our incredible partner community for making this possible! Apply to join us as a brand or stylist partner here: www.in-seam.com by @annwehren
29
2 years ago
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Thrilled to announce that our platform @inseamdotcom, which connects luxury’s MVPs, personal shoppers, and stylists with luxury brands, has been recognized as a finalist in @glossyco’s Fashion & Luxury Awards. To learn more about joining our platform as a brand or stylist partner, head to in-seam.com or our link in bio today. . . . #inseamdotcom #luxurystyling #personalstylist #personalshopper #glossycoawards #glossyco #khaite #cecilebahnsen #howtobeapersonalstylist by @annwehren
1
2 years ago
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My favorite part of NYFW is connecting with our loyal partners, the hardworking personal shoppers and stylists who choose @inseamdotcom to support their work and service their clients. My vision for @inseamdotcom is an experience of the highest level of white-glove service typically reserved only for the top 1% of clients and not often bestowed to the behind the scenes connectors (personal shoppers, stylists, and sales personnel) who make the real business happen. It is our greatest pleasure as a team to treat our partners to a bit of fun and create a space for community connection during NYFW and throughout the year. Shoutout to our team for working hard to create a special evening @casino.ny for our partners last Sunday. 📸@nicecleanwhite by @annwehren
17
2 years ago
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We won our first award! This week we accepted @fginyc Rising Star @hillduncorp Award for Business Innovation. @inseamdotcom is a private platform that supports personal shoppers, personal stylists, and influential creatives in better servicing their clients through streamlined access to luxury brands and tools to run their businesses. After two decades working in wholesale and buying for luxury brands and retailers in New York’s fashion industry, I started In-Seam in 2020 when stores were closed due to Covid lockdowns — I knew we could create a way for brands to connect with clients without physical stores by building a platform for the personal shoppers and stylists whose recommendations the clients trust. At In-Seam, we bring personal relationships and white glove customer service online. We use technology to support relationships online and off. We bridge DTC and wholesale models, creating a new channel for brands to acquire highly engaged clients. We’re building In-Seam because we know human relationships are essential and it’s critical to build for them, not replace them, with technology. I’m incredibly grateful to @gary_wassner @hillduncorp for their recognition of our work by granting us the FGI Rising Star Business Innovation award. Special thanks to the Hilldun team who has supported this vision since day one @joshkapelman Cris Wassner @christinalangbort Were just getting started 💫 by @annwehren
43
2 years ago
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This week I had the honor of presenting @inseamdotcom and our designer partners @aknvas @agmesnyc to the Miami community of personal shoppers, celebrity stylists, and fashion enthusiasts! It was surreal to be hosted by @awilkiswilson - the OG fashion tech innovator (I sold shoes to her startup Gilt in their first years) and I’m so proud to have her support of @inseamdotcom as an investor and advisor. @irmastyle @krpersonalstyle shared their approaches to working with clients, their challenges sourcing, and what they love about working with @inseamdotcom - in particular our hands-on service team. Shoutout to @curiouscatwalk @jasontez We are thrilled to connect with @latinamericanfashionsummit community and meet so many high profile personal shoppers and stylists in Miami — looking forward to supporting your businesses! taken in Key Biscayne, Florida by @annwehren
8
2 years ago
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I’m thrilled to share how @glossyco captured the mission of our work at @inseamdotcom supporting Connectors (personal shoppers, stylists, curators) who save their clients valuable time through personalized high-touch service, curated recommendations, and an unwavering commitment to making their clients feel their very best.   📣 “Brands are recognizing the value that personal shoppers drive in the industry, and resourcing them is our entire mission.” 📣 “In-Seam’s personal shopper-focused services include facilitating consignment terms with brands, funding express shipping, processing 1099s and providing prompt payments. Some shoppers require consignment terms, because “their client isn’t willing to pay until they try things on and know what they’re keeping,” Wehren said.  Grateful to our brand partner @caracara_nyc, who chimed in to share their experience growing their business with IN-SEAM: 📣“They’re working with women who are super-qualified and have great taste, but don’t have time to shop,” Hobbs said, regarding In-Seam’s stylists. “Along with driving sales, they also facilitate brand discovery for their clients, who are not necessarily influencing on social channels, but they’re influencing in their communities.” Read more at link in bio and connect @inseamdotcom by @annwehren
2
3 years ago
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