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A design product can be experienced long before it can be touched. But when its identity moves into the digital world, how much of it gets lost along the way?

Today, the challenge is not simply to express a vision, but to make it coherent across every touchpoint, from inspiration and content to AI, digital experiences and physical spaces.

This is the idea behind Identity by Design, AQuest’s event for marketing and communication professionals in Design, Home & Furniture.

Through three focused Masterclasses, we’ll explore how to:
→ Reach audiences at the exact moment of inspiration.
→ Govern AI-generated imagery while preserving creative direction and consistency.
→ Turn physical spaces into powerful drivers of attention, connection and brand memory.

16 October 2026
📍 AQuest HQ, San Giovanni Lupatoto (VR)

Only 25 places available for a focused, high-quality exchange.

Discover the programme and request your invitation via the link in bio. by @aquestdigital
0
a month ago
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Every touchpoint helps define an identity.
But as the number of channels increases, direction becomes more important than presence.

This is the starting point for “Identity by Design,” the event dedicated to Design, Home & Furniture brands.

Three masterclasses, three perspectives toward a single goal: designing identities capable of conveying value at every touchpoint.

📅 Friday, October 16, 2026
📍 AQuest HQ

Save your spot 🔗 Link in bio by @aquestdigital
1
a month ago
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The VELVET COLLECTION by @dolcegabbana_beauty is the @fwa of the Day in the “Installation” category. ✨

This award recognizes an idea we strongly believe in: when technology meets creativity, the experience can become something entirely new. by @aquestdigital
1
13 days ago
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If AI can generate thousands of pieces of content in minutes, who decides which ones are worth using?

AI may have solved the problem of production, but it has made direction more important than ever.

At Digital Harvest, we explored how human expertise remains essential to orchestrate content across different channels, turning production at scale into a coherent system that creates real value. by @aquestdigital
1
2 months ago
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What makes a brand truly relevant, when everyone is trying to be?
Sometimes, it’s about changing perspective: looking beyond the brand and towards the people it speaks to.

During “Digital Harvest”, we looked at experiences through the eyes of the people who live them, exploring what makes them truly relevant.

We’ve gathered some of the key ideas from the conversation. Not as definitive answers, but as starting points for asking better questions. by @aquestdigital
0
2 months ago
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Every generation reshapes the way we communicate. Gen Z is reshaping the way wine is told.
For wine brands, the challenge is not simply to reach a new audience, but to build culturally relevant connections. 

During Digital Harvest, we explored how Gen Z perceives wine and how wineries can turn their authentic identity into stories that create meaningful connections.

Missed the event? Here are some of the key insights worth continuing the conversation around. by @aquestdigital
0
2 months ago
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The experience isn’t limited to the moment of purchase.
It’s what makes a place memorable.
For The Mall Luxury Outlets (@themalloutlets), we designed an ecosystem of interactive digital experiences that accompanied visitors throughout the year, transforming key moments into opportunities for engagement, discovery, and loyalty.

A project in which creativity and technology work together to enrich the experience.

#Phygital  #DigitalExperience #Innovation #BrandExperience by @aquestdigital
0
3 months ago
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At the end of Digital Harvest, we turned on the microphone to capture that energy that only arises when people interact in person.

Here’s a recap featuring voices, impressions and reflections shared by those who participated in the workshops and those who led them. 

#AQuest #brandexperience #wine #contentproduction #brandedcontent by @aquestdigital
0
3 months ago
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The agenda was planned. The conversations, thankfully, weren’t. That’s what “Digital Harvest” was really about. 

We started with wine, but quickly found ourselves talking about much more: phygital experiences, brand identity, Gen Z, AI, and the value of bringing different perspectives around the same table.

One takeaway stayed with us: technology can amplify ideas, but it can’t define a brand. Identity, consistency, and a clear point of view still make the difference. And they always will.

#BrandedContent #ContentStrategy #Phygital by @aquestdigital
0
3 months ago
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We are truly proud of the recognition we received at the 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗔𝘄𝗮𝗿𝗱𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝟮𝟬𝟮𝟲 for UNICEF Italy’s national campaign “Non restare in silenzio.” 

 🏆 WINNER | Charity/Fundraising
✨ Special Mention from the Jury | Social Media

A huge thank you to UNICEF Italy for their trust, and kudos to the entire team that helped bring this project to life!

@touchpointnews #AQuest #Strategy #Campaign by @aquestdigital
0
3 months ago
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How can digital innovation elevate the story of #wine excellence?
“Digital Harvest: Crafting Wine Narratives” is a vertical #event designed for brands looking to transform a cultural and sensory experience into a cohesive digital ecosystem. One that creates real value and strengthens positioning both in Italy and internationally.

From the evolution of digital touchpoints to the integration of physical and digital experiences, this is a concrete journey toward a content strategy built for a multichannel world.

If you’re ready to redefine the way your brand tells its story and expresses its excellence, join us on July 8.

🔗 More info and sign-up form via the link in bio. by @aquestdigital
1
5 months ago
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How can you design a digital strategy that strengthens a winery’s identity and supports its growth in international markets?

At “Digital Harvest: Crafting Wine Narratives” we’ll explore three key topics that are reshaping communication in the wine industry. 
Three hands-on workshops, open discussion and practical insights you can put into action right away.

🔗 Find all the details and the registration form at the link in bio. by @aquestdigital
1
4 months ago
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