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Creative content marketing for motoring, sport and everything in between.
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Arc & Foundry 🤝 Safeguard

We attended the Caravan, Camping and Motorhome Show at the NEC Birmingham to support our client, Safeguard, with event coverage across their social media channels. 

See the highlights for yourself 👉 @safeguard_uk 

Want your next event to shine online? Let’s make it happen! Email us at hello@arcandfoundry.com. 

#ContentMarketing #BrandStorytelling #VideoProduction #EventCoverage by @arcandfoundry
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5 months ago
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Our approach to videos, like all content, is to tell stories. We work with brands to engage viewers, entertain them and inform them. This is part of the work we do for @lancaster_ins: introduce classic car owners and find out their story. And the cars.

Interested in using video, and storytelling for to reach a wider audience? Email us at hello@arcandfoundry.com to find out how we can help.

#ContentMarketing #BrandStorytelling #VideoProduction #AutomotiveMarketing by @arcandfoundry
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5 months ago
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Arc & Foundry x @meridianaudio 

Meridian creates incredible audio experiences for homes, cars, inflight or on boats. Everything they design has its root in the science of psychoacoustics, the understanding of how humans hear. The result? Clear, authentic sound reproduction. 

We work with Meridian Audio to tell the story of the art, the science and the technology behind these speakers’ design, creation and installation. A series of three videos were produced to explain the science behind the sound - how sound shapes us.

#ContentMarketing #BrandStorytelling #VideoProduction by @arcandfoundry
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5 months ago
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Arc & Foundry 🤝 @jpshowsystems 

All businesses have great stories to tell. At Arc & Foundry, we help tell those stories for our partners and connect them with the audiences that matter.

If you’re looking for considered strategic support with your content marketing, email us at hello@arcandfoundry.com.

#ContentMarketing #BrandStorytelling #VideoProduction by @arcandfoundry
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5 months ago
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Generative Engine Optimization (GEO) and Large Language Models (LLMs) are a growing part of the marketing mix and it's important to focus on what people 'say' but also what people 'read', bearing in mind who (or what) is doing the curating...
 
At the latest '@brandwatch Breakfast' they revealed, AI usage has grown 2.5x in a single year (January 2025 to January 2026). People are spending around 16 minutes a day on ChatGPT. Google Search still dominates in sheer volume, but AI is quietly reshaping how people think and decide long before they ever hit a search result.
 
LLMs have effectively become opinion leaders. Unpredictable ones, with very long memories and biases baked in that are only just being understood.
 
For brands, businesses, communicators and marketers, the implication is clear: narrative matters more than ever.
 
The way to get ahead of it?
 
✅ Strong, targeted messaging
✅ Consistency of content
✅ A genuine awareness of what's already being read and said about you — by AI, not just people.
 
Do you know how LLMs are shaping your customers' thinking before they reach you?
 
Thanks to Taylor Dickinson, Alistair Wheate, Karina Caceres and Matthieu Danielou from Trajaan for their thought-provoking presentations. 👏
 
#AI #GEO #Marketing #ContentStrategy #GenerativeAI by @arcandfoundry
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6 months ago
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The @necrestorationshow brings together the best of stunning classics and restoration models.

We were there on behalf of @lancaster_ins an official show partner to capture the crowds, the enthusiasts and the stunning cars on display.

Here are some of the highlights – you can find more on the Lancaster Insurance social channels.

#ClassicCarRestorationShow #EventCoverage #ContentMarketing #BrandStorytelling #VideoProduction #AutomotiveMarketing #RestorationShow by @arcandfoundry
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6 months ago
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The @lancaster_ins Meet the Owner series shines a spotlight on some incredible classic cars across the UK and the passionate owners behind them. 💪

From how their love of classic cars began to their very first vehicle and the story behind their latest pride and joy, every episode captures authentic conversations and great stories from the road.

Link in bio to watch the episode featuring the original Ford Consul GT from hard-boiled 70s cop show The Sweeney and explore the full series 🎥

#ContentMarketing #BrandStorytelling #VideoProduction #AutomotiveMarketing by @arcandfoundry
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7 months ago
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A great story is only as powerful as the way it's told.

From TV interviews to podcasts and branded video, media appearances are opportunities to build trust with your audience. But being in front of the camera or microphone doesn’t always come naturally. 🎦

Our media training helps spokespeople communicate with clarity, confidence and impact. 

Through practical coaching, message development and on-camera training, we help experts become compelling storytellers.

If your team could benefit from media training, we have openings in April, let’s talk. 😎

#MediaTraining #BrandStorytelling #ContentMarketing #VideoProduction by @arcandfoundry
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7 months ago
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Last week saw the launch of vHire, a partnership between vMobility and Europcar at the F1 Arcade in London. 

To celebrate the occasion guests got to race on the simulators and hear from former F1 driver (and intrepid grid walk interviewer) Martin Brundle and current F4 racer Daniella Sutton, during a Q&A compered by Arc & Foundry director David Granger.

vHire is a new, insurer-aligned replacement vehicle solution from vMobility and Europcar.

@daniella.sutton_racing 
@vmobilitygroup 
@europcar

Pictures: 17six LTD taken in F1 Arcade by @arcandfoundry
1
8 months ago
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The recharge is complete, and the A&F team is back with fresh energy, sharp ideas, and a whole lot of creative momentum.

Here’s to a year of creativity, collaboration, and making magic happen… 🪄

Let's get to work! 

#BackToWork #NewYearEnergy by @arcandfoundry
1
9 months ago
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Welcome Percy. 
Please welcome Percy. by @arcandfoundry
4
a year ago
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If that plane* is one of today's 4,600 @united Airlines flights, they'll be playing the film we did for @meridianaudio for every passenger.

*it's not *actually* a @united plane. It's CGI. The film is very real though. Check out @meridianaudio's YouTube channel to see it without having to go through security.

#ContentMarketing #BrandFilm #meridianaudio by @arcandfoundry
0
a year ago
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