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Archetype

@archety.pe

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We turn brands into publishers.

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Complex Sessions, a live performance series by @complex_au spotlighting rising local artists, launches with Maina Doe and @adidasau by @archety.pe

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a year ago

Honouring 40 years of the Reebok Club C continuing legacy with @reebokau_nz by @archety.pe

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a year ago

Celebrating personal style and pre-loved fashion in our series Proper Fits with @ebayau with @isaacquaynor, @pbol800 and @lewi_brown by @archety.pe

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a year ago

To begin the year, we brought to life the ‘Inside the Reebok Archive’ campaign for @reebokau_nz, powered by @hypedc.

We had the opportunity to present an in-depth exploration of Reebok’s legendary archive at Reebok’s Boston, MA, headquarters. We also had the opportunity to talk with prominent figures from Reebok’s past and present: Evan Belforti (@evanbelforti), lead footwear designer at Reebok LTD; Nico Bono (@nico.bono), senior product line manager for Reebok Basketball; and Steven Smith (@stevensmith), a legendary sneaker luminary with an extensive tenure at Reebok.

Creative and production: @archety.pe
US production: @footstepcreative
Post production: @northsouth by @archety.pe

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2 years ago

We closed last year out with Season 3 of GOAT Showdown by @complex_au, presented by our good friends @jdsportsau.

With the addition of a blender and a table of ingredients, we delivered another season of entertaining debates from some our favourite Aussie and New Zealand artists and creators.

Season 3 featured:
@24karatkev
@nerve.mp3
@getitkye
@ashwaryahhh
@gold.fang_
@ogjessb
@moses.tbs
@taktix.tbs
@jonbernardk
@dafirkuol_
@ciangajeic
@torrelltafa
@uce_gang

Production and creative: @archety.pe
MUA: @sarahpeartartistry
Photography: @sinatra.z
Post production: @posterboymedia by @archety.pe

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2 years ago

We closed 2023 out with this project with our friends at @newbalance for @tempojournal — four runners, four stories and one New York Marathon.

It was a pleasure putting this together and we’re proud of everyone involved. Link in bio to have a read.

💼: @newbalance
🖥️: @tempojournal
🎥: @northsouth by @archety.pe

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3 years ago

Before we wrap up the year, here are some of most recent local write ups on @complex_au.

@genesisowusu
@paniaxo
@hotteroutwest
@ashwaryahhh
@boysoda by @archety.pe

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3 years ago

It was so much fun working with @hypedc on the Future Legacy book for their Hype 25 campaign. Featuring a metallic cover and AR animations, the book is a finalist in the @agdagram AGDA design awards.

Congratulations, too, to HYPE DC on the release of Native Dynamics, an exclusive take on the @newbalance 2002R inspired by Australian landscapes of pastel salt lakes and dreamy blue coastlines. by @archety.pe

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3 years ago

Our latest @acclaimmagazine digital cover features UK artist @bakarrrr who we caught up with during his recent tour of Australia & New Zealand in celebration of his new album Halo.
In this exclusive interview, Bakar discusses the process behind Halo, rejecting celebrity and positive nepotism 💐

Link in our bio for the full story.   Words: @juliefenfen Photography: @wilhelmphilipp Styling: @grey_ghost
Styling Assist: @carlinjohnstephenson
Producer: @cacheone
Clothing thanks to: @harroldsaus @masonsofficial
Shot at: @area_studio_ by @archety.pe

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3 years ago

Our latest @newbalance x @footlocker_au campaign that we put together.

We bought in @ebonyboadu, @jumbleteeth, @reubenterangi and @docg_ to bring you, Style: your way.

Production: @northsouth.studios taken in Melbourne, Victoria, Australia by @archety.pe

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3 years ago

We wrapped up our first season of The Debrief on @complex_au presented by @footlocker_au.

36 episodes, every Thursday over the course of the NBA season - highlights by the @nba.

Host: @by.beza
Co-hosts: @ap.bouncy & @danielxniva

Art Director: Kane Daniel
Creative Direction: Victor Romero
Producer: Sarah Lay (@ouibutterup)
Production Assistant: Daniel Niva
Stylists: @grit.au @yana.com.forever @hellellujah
Hair Stylists: @embraceyourfrizzique, @cinamon_doll
MUA: @talimakeupartistry, @wendos_, @moochimade, @sarahpeartartistry, @makeupbyikonic
Post-Production: @joshbarolo, @simonkiiim, @bellaloke, @joshlatourr and @posterboymedia
Set Design: @spacebetween_
BTS Photos by @ouibutterup & @simonkiiim

Production & Creative by Archetype

A massive thank you to all the guests and everyone who was apart of S1! 🫶🏽 by @archety.pe

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3 years ago

Another season of Classic Material complete. ☑️
Season 3 dives into the making of Scribe’s ‘The Crusader’, an album released 20 years ago that shaped local hip hop.

All three parts are out now - link in bio

Host: @stevejduck
Presented by @gshockoz and co-produced by @complex_au by @archety.pe

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3 years ago