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Archetype Creative Co.

@archetypecreativeco

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☕️ One more intro post before we switch it up with marketing tips (and if you have a specific music marketing/biz communications topic you’d like to see advice about, lmk!) by @archetypecreativeco
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2 months ago
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I just wanna hear more of your music. But you all are BUSYYYYYYY… so I’m here to give you back more time. 🎶 Musicians/producers: The less time you spend stressing about music marketing, the more time you have to create, practice, perform, find inspiration, and even… rest. 🏟️ Venues/spaces/fests: We need you, your events need visibility, and your audience doesn’t want to see AI content. Strategic promotion doesn’t need to be stressful or all-consuming. But also… ✍️ Creative brands: I love connecting with like-minded brands across industries who value the arts, creativity, and outside-the-box strategy. You create 🤝 I promote 👉 End DIY burnout 🙌 More details at archetypecreativeco.com by @archetypecreativeco
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2 months ago
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C’mon… Hand over the marketing… 🫴 Now, go make something cool. (Or beautiful, or weird… do your thang.) Less time on promo = more time to create. by @archetypecreativeco
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2 months ago
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Rock the Quarry is just 2 weeks away!! It’s highly recommended to get your tickets in advance as last year’s fest sold out ahead of time 🎶 If you haven’t seen live music at Opus 40 yet, it’s a magical experience. Incredible community vibe among the sculptures with a spacious lawn at the base of overlook Mountain, which also provides a beautiful sunset, plus local food and drink vendors. This year we’ve got an incredible evening of music celebrating the region’s local legends and rising stars featuring the RTQ Band (Cindy Cashdollar, Will Bryant, Rich Pagano, Ben Zwerin, and myself) performing Beatles classics and originals joined by Jay Collins’ Gravy Train, Storey Littleton, Sandy Bell, Laura Stevenson, Chogyi Lama, and more. Under the musical direction of yours truly, presented with Opus 40 and The Local. 🎟️ Tickets at opus40.org 🎟️ taken in OPUS 40 by @archetypecreativeco
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8 days ago
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In celebration of the final World Cup games, we put together a playlist featuring past globalFEST artists from the countries involved over the course of the series! Check out our initial roundup on Spotify and Tidal. Linked in our IG bio or direct at: https://linktr.ee/globalFESTplaylist by @archetypecreativeco
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10 days ago
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Social media is a great marketing tool for promoting events, but shouldn’t be your only one. ✋ways to promote your event beyond social media in the vid above. If you need a hand with any of these foundational marketing tools (bio, press kit, branding, photos, listings) reach out ✍️🖤 by @archetypecreativeco
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11 days ago
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Did you catch our full 2026 lineup drop? Tickets available now (and already moving!) thelocalsaugerties.com Sat., Sept. 19 - Indian Slide Guitar: Pandit Debashish Bhattacharya & Suryadipta Bhattacharya & Samir Chatterjee @guitardebashish Fri., Sept. 25 - OFF Broadway: Ryan Shaw & Ray Angry @rayangry Sat., Sept. 26 - The Blues: Alexis P. Suter Band alexis_p_suter Sun., Sept 27 - Jazz Vocal Trailblazer: Thana Alexa @thana_alexa Fri., Oct. 2 - Guitar Master Kaki King @kakigram Sat., Oct. 3 - Zydeco: Cedric Watson and Ethan Moody @cedric.watson_bijou.creole Sun., Oct. 4 - Jazz Trumpet Trailblazer: Adam O’Farrill’s ELEPHANT @adamofarrillmusic Thurs., Oct. 8 - The Raul Midón Experience @raulmidon Fri., Oct. 9 - Forever Muscle Shoals: Chrissi Poland & Friends @chrissipoland Sat., Oct. 10 - Odessa Urban Funk: Kommuna Lux from Ukraine @kommuna.lux Wed., Oct. 14 - Free Event - Local Waves: Nic Panken @ppaannkkeenn Thurs., Oct. 15 - The Voice of Cape Verde: Lucibela @lucibela.cv Sat., Oct. 17 - Seeds Under Nuclear Winter: An Earth Opera with Andes Manta, Mamalama, and special guests @mamalamamusic @andes_manta Fri., Oct. 23 - Bluegrass! East Nash Grass @eastnashgrass Sat., Oct. 24 - Tuvan Throat Songs: Alash Ensemble @alashensemble Sun., Oct. 25 - Ma Rainey’s Living Tradition of the Blues Thurs., Oct. 29 - Latin Jazz & New Orleans Piano Trailblazer: Oscar Rossignoli Trio @oscar.rossignoli Fri., Oct. 30 - String Quartet Brooklyn Rider Presents: Chiaroscuro @brooklynrider Sun., Nov. 1 - Jazz Saxophone Trailblazer: Rudresh Mahanthappa Hero Trio @rudreshkm Wed., Nov. 11 - Free Show - Local Waves: Brother Jax @brotherjax Fri., Nov. 13 - Afro Funk: Kaleta & Super Yamba Band @superyamba Sat., Nov. 14 - The Voice of Brazil: Bia Ferreira @ferreirabiaoficial Thurs., Nov. 19 - Folk & Americana: The Legendary Jim Kweskin & Samoa Wilson @jimkweskinmusic Thurs., Dec. 3 - Songs from the Rat Pack to the Andrews Sisters: Duchess @duchesstrio Sat., Dec. 5 - Southern Italy and Beyond: Maria Mazzota @mariamazzotta Fri., Dec. 18 - Gospel Holiday: Damien Sneed @damiensneed taken in TheLocalSaugerties by @archetypecreativeco
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14 days ago
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No one likes the feeling of being tracked. But we all know IG is gonna track you (and your audience). Here’s how you can make it work in a way that actually gives back to people (not just takes data). Vid Lesson Summary: Reposts are seeing a little extra love right now and you can use this to benefit both you and your viewers by: • Reposting content that’s relevant to your brand • Adding a caption that lets people engage • Therefore using IG’s tracking in a way that actually helps people find more content they want to see (while increasing your engagement) Hope this helps! ☀️ by @archetypecreativeco
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21 days ago
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Don’t wait on this 👉👉👉 WhatsApp will be rolling out usernames and they’re allowing current users to claim names in advance starting this week. With about 3 billion users on the app, it’s hiiiighly advisable that you reserve yours now for your biz, band, brand, or name in general. From Meta: “We also know that some people like creators, small businesses, and organizations may want to maintain a consistent presence online. For them, we reserved an option to claim their existing Instagram or Facebook username on WhatsApp.” by @archetypecreativeco
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25 days ago
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Will we see you for a rooftop sunset in Brooklyn or in a tropical grove in Miami? 7/24: @lohibrooklyn 9/17: @palapamiami (w/ @lisetalea) 🎟️ Tix linked in bio or braziliangirlsnyc.com by @archetypecreativeco
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a month ago
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Hot Lemon Summer?? 🍋 Starting today, we’re taking a short summer break to recharge, but!! We’ll be back on July 11 just in time to be THE OFFICIAL after-party for @vintageinthehudsonvalley festival… And continue with a packed July lineup (swipe for a sneak peek) including our usual Tuesday industry nights, Wednesday open mic, and bar + bite hours on weekends. Official concert announcements coming up! 🎶🔥 See you soon, friends! 😎❤️✌️ taken in The Lemon Squeeze New Paltz by @archetypecreativeco
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a month ago
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🌞 Saturday! No show tonight June 20, but!! We’ll be open… Come enjoy light bites from our summer menu, plus craft cocktails/mocktails, your favorite brews, or a classic glass of wine, inside or out on zee patio. 👉 Open at 1pm into the night, right on Main St. Explore town then chill with us. 😎 🙌 don’t forget, Father’s Day is tomorrow and Slice of New will be hosting an evening of comedy, music, camaraderie, merriment, and perhaps a few shenanigans. Come hang! @sliceofnew taken in The Lemon Squeeze New Paltz by @archetypecreativeco
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a month ago
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