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CEO & Co-Founder, @laamofficial @laamfashionweek / Octane
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Our CEO, Arif Iqbal, sat down with @dawnnewsenglish for a candid conversation on building LAAM, the journey behind the platform, and the ideas shaping the future of fashion and commerce in Pakistan.

[Life at LAAM, LAAM, CEO, Leadership, E Commerce] by @arifiq
2
a day ago
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Bringing LFW to Karachi for the first time was a defining moment for us.

We brought together some of the biggest names in Pakistan fashion and put their work, creativity and vision at the centre of one powerful showcase. From the designers and their collections to the talent on the runway and the teams working behind the scenes, every part of it came together to celebrate the scale and energy of Pakistani fashion.

Pakistan has always had incredible fashion talent and LFW is about giving that talent the platform it deserves. A bigger stage, a bigger audience and a moment that puts Pakistani fashion where it belongs.

Our first LFW in Karachi was a statement of what we want to build for fashion in Pakistan. And we’re only getting started.

@laamofficial @laamfashionweek @sanasafinazofficial @khaadi @thepinktreecompany @deepakperwaniofficial by @arifiq
3
7 days ago
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The conversation isn’t about trends. It’s about a city that refuses to fade. 
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LFW Presents Kaleidoscopic Karachi 
Co-Founders: @laamofficial @design.651 
Event Director: @nubainali 
Show Production: @ckoeventarchitecture 
PR: @talkingpointpk 
Hair & Makeup: @nabila_salon @n.gents 
Talent: @zinctalent 
Photography & Videography by: @primeproductionpk 

#LFWPresents #KaleidoscopicKarachi 
#LAAMFashionWeek #Karachi #LAAM by @arifiq
0
9 days ago
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At the GLOBE Pakistan Summit 2026, centred around “Enabling Seamless FinTech & Digital Payments for Cross-Border Commerce,” our CEO, Arif Iqbal, joined industry leaders to explore how technology and digital infrastructure can unlock new opportunities for Pakistani businesses in global markets.
From delivering the keynote to participating in the panel discussion, the conversations highlighted a shared opportunity: building a seamless cross-border commerce ecosystem and creating pathways for Pakistani businesses to reach the world.
We’re especially honoured to see LAAM recognised by Rana Ihsan Afzal, Coordinator to the Prime Minister on Commerce; Faiz Ahmed Chadhar, CEO @tdapofficial ; and Rafia Syed, DG TDAP, as an example of how local technology and e-commerce can strengthen Pakistan’s digital commerce ecosystem and enable new opportunities for exports.
We look forward to working closely with TDAP and the Ministry of Commerce to help take Pakistani products, brands, and talent to customers around the world.

[LAAM, E-Commerce, Tech] by @arifiq
6
a month ago
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Congratulations to Endeavor Entrepreneur Arif Iqbal and the LAAM Technologies team on being named to the Forbes Asia 100 to Watch 2026, and representing Pakistan as the only e-commerce company on this year’s list.

A milestone for LAAM, and another signal of the ambition coming out of Pakistan’s entrepreneurial ecosystem.

[EndeavorPakistan, LAAMTechnologies, ArifIqbal, ForbesAsia100ToWatch, PakistanStartups, Ecommerce, Entrepreneurship, SouthAsianFashion] by @arifiq
18
a month ago
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@laamofficial has been named to the Forbes Asia 100 To Watch 2026, recognizing the Pakistani fashion-tech platform among Asia-Pacific’s most promising emerging companies.

Congratulations to @syedameriqbal , Co-Founder & COO, and @arifiq Iqbal, Co-Founder & CEO, on this well-deserved milestone.

A proud moment for Pakistan’s growing tech and fashion ecosystem.

#LAAM #ForbesAsia #ForbesAsia100ToWatch #Pakistan #FashionTech by @arifiq
15
a month ago
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LAAM has been named to the Forbes Asia 100 to Watch 2026. 

We’re incredibly proud to be Pakistan’s only e-commerce company featured on this year’s list, alongside some of the most promising companies shaping the future of Asia-Pacific.

Being recognized by Forbes is a huge milestone for LAAM, but more importantly, it is a moment of recognition for the incredible brands, designers, creators and teams building the future of South Asian Fashion with us.

#ForbesAsia100ToWatch #LAAM #Pakistan #SouthAsianFashion #FashionTech by @arifiq
39
a month ago
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We’re excited to launch Image Search on LAAM App!

Fashion inspiration can come from anywhere, Instagram, Pinterest, TikTok, or even a screenshot from your camera roll. Now, simply upload an image and discover similar styles from thousands of products available on LAAM, all within seconds.

Built to make fashion discovery simpler, faster, and more visual. Donwload LAAM App and try it right now!

#LAAM #ImageSearch #ProductLaunch #FashionTech by @arifiq
25
3 months ago
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CEO of LAAM, Arif Iqbal at the Arts Entrepreneurship Showcase hosted by the U.S. Embassy Islamabad as a panelist sharing insights on entrepreneurship, growth, and the future of Pakistan’s creative ecosystem. 🙌🏻

[Laam, CEO, Entrepreneurship, Growth, Business, Strategy] by @arifiq
4
3 months ago
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Talking to @arifiq is basically a masterclass in evolution.

Turns out, before he was changing how we shop, he was helping build the very foundations of today’s AI. 

No big deal, just casually shaping the tech landscape twice.

#tech #AI #LAAM by @arifiq
7
4 months ago
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In a quick Rapid Fire session with our CEO.

Catch Arif Iqbal in a rapid fire round as he shares quick insights and perspectives from his experience building LAAM.

[Founder’s Lens, LAAM,CEO, Rapid Fire, Fashion Tech] by @arifiq
5
4 months ago
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Adulting is pretending you have the energy for a Day 2 aesthetic 🤷‍♀️ taken in Lahore لاہور by @arifiq
12
4 months ago
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