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Every scent has a world. I find it.
AI visuals · fragrance as art
Because some scents deserve to be seen
🇱🇻, Riga, Latvia
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Oh, hi, it’s me again.

Sergejs — or simply Serge if that’s easier.
A fragrance lover, an explorer, and the person behind @asews.

I don’t create perfumes. I create visual worlds inspired by them.

Every scent can evoke a place, a memory, a feeling — or an entirely new reality. With AI, I try to make those invisible emotions visible.

Fragrance inspires. AI transforms. Art tells the story.

And perhaps that’s what I enjoy most: discovering how one scent can become a hundred different worlds.

Because some scents deserve to be seen.

#sundaymood #asews taken in Riga, Latvia by @asews
17
22 days ago
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Neroli + Cannabis Special Edition by @raerscents with @15_west_berlin

Life is beautiful when you breathe it in with all your heart! ☀️
Each day is a new breath filled with light, scent, and inspiration.
This bottle is like a tiny universe of happiness — everything sparkles and sings within it.
Laughter, sunshine, fresh wind, the energy of movement — and not a single reason to feel sad.

💛 Let everything around you today be bright, light, and alive.
Because joy is a choice.

#15West #Raver #PureJoy #LifeIsBeautiful #FragranceOfHappiness #ScentOfFreedom taken in Riga, Latvia by @asews
50
a year ago
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Some moments were never meant to be shared.

A glass of cognac.
A slow-burning cigar.
Warm amber light falling through the blinds.
An empty chair, quietly keeping its distance.

There is no loneliness here.
Only a rare kind of freedom — the freedom to enjoy a moment without needing anyone to witness it.

34 Boulevard Saint Germain unfolds in cinnamon, amber and shadows, carrying the atmosphere of an evening where time seems to slow down.

Perhaps true luxury is not having someone beside you.
Perhaps it is feeling completely present when no one is watching.

Some moments don’t need an audience.
They only need to be felt.

SOTD: 34 Boulevard Saint Germain Eau de Parfum by Diptyque

#80svibes #asews #düfte #duftliebe taken in Riga, Latvia by @asews
6
2 days ago
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Autumn melancholy sometimes arrives quietly - with grey skies, colder air, and the feeling that the world is slowly losing its colours.

And then comes a fruity explosion. 

Apricot Innocence feels like a perfectly ripe apricot breaking through the silence of autumn with its juicy sweetness, sunshine and carefree spirit.

It doesn’t try to defeat autumn.
It simply reminds you that even on the coldest days, a little summer can still live inside you.

Apricot Innocence by  Simone Andreoli - a fruity explosion in the middle of autumn blues. taken in Riga, Latvia by @asews
10
3 days ago
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Like a gentle embrace.
A rose never asks for attention — it simply unfolds.
And perhaps that is its true power: not to make you stop, but to make you want to stay.

Its petals seem to invite you into a world where beauty needs no explanation,
and fragrance becomes an invisible thread between a moment and a memory.

Sometimes, a single flower can open an entire world.
You only have to let it take you there.

Some fragrances enter your life once — and stay with you even when the bottle is still far away.
This one remained a little dream of mine since the Paris exhibition.
Time passed, and now Steel Rose is finally part of my collection.

A rose unfolds slowly. Perhaps that is why it feels so captivating: it never needs to hurry to eventually become part of your world.

SOTD: Steel Rose by @mmoire_official taken in Riga, Latvia by @asews
15
5 days ago
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Sometimes you become so tired that even resting feels like another task.
And then life seems to whisper: stop trying to repair yourself — just allow yourself to be.

Not every day has to be productive.
Not every morning has to begin with strength.
Sometimes even silence is a way forward.

We are taught to believe that strength means continuing.
But perhaps real strength is knowing when to stop —and not being afraid of your own silence.

Because exhaustion is not the end of the road.
It is simply the moment when the soul asks for a little space to hear again where it wants to go.

And perhaps tomorrow the world won’t be different.
But you will wake up and suddenly realize:
there is light inside you again.

Inspired: Leder 6·9 by @schwarzlose_perfumes taken in Riga, Latvia by @asews
8
7 days ago
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Sometimes a fragrance leaves me almost completely without emotion.

And then comes a story — carried to you almost through another person’s voice — and suddenly it reaches far deeper than the fragrance itself.

There can be an incredible amount of feeling hidden in the words of a stranger. Words can return something you had almost forgotten about yourself.

Sometimes a black stain tries to enter your mind and devalue you — making you question yourself, your feelings, and everything you are creating.

And then come the words. Simple, sincere words from someone you may not even know. They seem to dissolve the darkness, allowing you to see yourself differently — and suddenly understand who you really are.

Perhaps the most damaging thing one person can do to another is to make them feel insignificant.

And sometimes, all it takes is a few words to remember your own worth again.

Inspired: Series 6: Synthetic: Soda by Comme des Garçons

#commedesgarçons #parfumphilosophy #asews 

P. S. Thank you @gudokgudok. Aleksandr, thank you for the inspiration. Your words stayed with me much longer than the fragrance. by @asews
2
10 days ago
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Sometimes the past does not disappear. It simply becomes timeless.

It remains in the light, in a touch, in a memory, in a fragrance.

There are things that time cannot age.
They seem to exist beyond it — quietly, beautifully, and with a touch of mystery.

This is what Leda reminds me of.

Of time that has passed.
Of feelings that remained.
And of moments we continue to carry with us, even years later.

Inspired: Leda by @seedarte 

#seedarte #parfumphilosophy #asews #autumn taken in Riga, Latvia by @asews
10
11 days ago
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Some fragrances simply stay on the skin.
Others take you back to a particular moment — a warm encounter, a genuine smile, and that feeling of meeting someone for the first time, yet somehow already feeling familiar.

Peut-Être by Lancôme feels like that to me.
Warm, soft and filled with light — like a memory of someone who appeared unexpectedly and left a beautiful trace behind.

Sometimes a new fragrance is not the beginning of a story.
Sometimes, it becomes its very first memory.

#lancôme #parfumphilosophy #asews taken in Riga, Latvia by @asews
10
12 days ago
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Sometimes we call success the destination, while the most important things happen along the way.

People meet.
Ideas appear.
A simple thought becomes an opportunity.
And an opportunity becomes something real.

And suddenly you realise: we rarely create something truly meaningful alone. Sometimes another person’s energy becomes an extension of our own, and collaboration becomes a space where something that didn’t exist yesterday begins to take shape.

Perhaps that is one of the quietest forms of happiness — not simply reaching something, but having someone to share the moment when a dream starts becoming real.

May we keep our enthusiasm, our curiosity, and our desire to move forward.

Because the most interesting part often begins when we think everything has already been imagined.

Inspired: Ambre Superfluide by Les EAUX Primordiales

#lesauxprimordiales #parfumphilosophy #asews taken in Riga, Latvia by @asews
8
14 days ago
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SOTD: FLEUR DANGER by @thomasdemonacoparfums taken in Riga, Latvia by @asews
6
17 days ago
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Light and shadow.

There are fragrances that simply remain on the skin.
And then there are those that open a door to somewhere else.

For me, Luci ed Ombre is such a door.

First, there is light.
Then, somewhere beside it, a shadow appears.
And suddenly, you no longer understand where one ends and the other begins.

Perhaps fragrance is not about what we feel.
Perhaps it is about what it makes us remember.

We breathe it in — and for a moment, we find ourselves somewhere that may have never existed.

In an unfamiliar room.
Inside someone’s memory.
Within our own dream.

Luci ed Ombre — Masque Milano 
Perfumer: Giuseppe Imprezzabile @giuseppe_imprezzabile_perfumer taken in Riga, Latvia by @asews
6
18 days ago
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