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Ashley Abaco | Brand Designer + Creative Director(@ashleyabaco)'s profile avatar HD Profile

Ashley Abaco | Brand Designer + Creative Director

@ashleyabaco

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⚡ Founder & Creative Director @608andcostudio
⚡ ex–Alex & Ani | Clients in Vogue, Allure
Helping brands look as good as their story feels. ↓
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Can I show some of my work real quick? I’m an ecomm baddie through and through. I always see some of my ads or even the product I designed out and about and it’s always so crazy to see lol. Pt 2 incomingggggg by @ashleyabaco
3
a month ago
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Ooouuu never done these before! I’ve been sitting on this post for months lmao take this as a formal intro. by @ashleyabaco
33
18 days ago
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what if queen latifah launched a hair care brand? this isn't about putting a celebrity's name on a bottle. it's about building a brand that actually feels like the person behind it. every decision—from the positioning to the visual identity to the content strategy—should come from her story, not just her audience. @queenlatifah comment 608 and i'll send you the strategy process we use before we design a single logo. #brandstrategy #brandidentity #haircarebrand #graphicdesign #creativedirection by @ashleyabaco
246
2 months ago
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Setting the tone for CYNIC. A moodboard built on contrast: soft and tough, sensual and raw, playful and assured. Bold colour, tactile textures and expressive imagery laid the foundations for a brand world that protects softness without hiding from strength. @cynicskincare #BrandMoodboard #BrandIdentity #SkincareBranding #ArtDirection #VisualIdentity by @ashleyabaco
2
2 days ago
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Softness and strength don’t have to be opposites. For CYNIC, that meant building an identity around the idea of protecting your softness while building toughness. A visual world that holds vulnerability and power in equal measure - balancing a clean, considered aesthetic with expressive imagery, bold graphics and a sense of confidence throughout. From the identity and art direction to packaging and every brand touchpoint, each element was designed to make Cynic feel as credible as it is human, and create space for the unpolished, in-between moments the brand exists for. Swipe through to see the identity come together. #BrandIdentity #BrandDesign #SkincareBranding #VisualIdentity #PackagingDesign by @ashleyabaco
5
4 days ago
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I rebranded @SheaMoisture 👀 and people liked it so much, I had to open a studio 🥹 The goal wasn’t to make it feel like a completely different brand. I wanted to push it closer to its roots and make the legacy behind SheaMoisture feel like a bigger part of the visual identity. More heritage. More richness. More storytelling. More of that feeling that this brand has history behind it. I played with a more elevated, legacy-focused direction while still keeping it recognizable enough to feel like SheaMoisture. This is obviously a concept project, but it’s exactly the kind of thinking I love bringing into brand work: figuring out what already makes a brand special, then making sure the visuals actually communicate it. If you’re building or evolving a brand and want to see what working with my studio @608andcostudio looks like, comment 608 and I’ll send you a walkthrough of our process 🤎 all prices are on my site as well. by @ashleyabaco
3
11 days ago
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I think we see enough of me yapping honestly by @ashleyabaco
9
19 days ago
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fragrance brand rooted in Black culture deserves a visual identity with just as much depth, intention and personality. For @shoparmsreach , I developed a full brand world that could stretch across packaging, social media, email marketing and campaign creative while still feeling cohesive. The goal was to make the brand feel culturally specific, editorial, warm and memorable without falling into generic luxury branding. This is the kind of work I love most: taking a strong idea and building the visual system around it so the brand can actually live across every touchpoint. Brand identity design, fragrance packaging, social media design, email marketing design and creative direction led by me at @608andcostudio Comment 608 to learn more! #BrandIdentityDesign #FragranceBranding #PackagingDesign #BlackOwnedBrand #CreativeDirection SocialMediaDesign EmailMarketingDesign BeautyBranding LuxuryBranding GraphicDesignStudio by @ashleyabaco
2
a month ago
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Idk why canva exported that emoji like that but I’ve been trying to do this trend for literally a month LMAO I kept editing and doing too much by @ashleyabaco
4
a month ago
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Tapping into the logo portfolio showcase trend 🤭 had to switch it up a bit ofcccc by @ashleyabaco
0
2 months ago
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GUYSSSSSSS 🥹🥹🥹🥹🥹 I’m so excited to share that I’ll be speaking at The Future of Design Summit this 25–28 August! 🚀 Literally put on my vision board that I want to speak more this year… and what do ya know!!! Now my name will show up next to @thechrisdo (yes I wanted to rhyme that 😭) Thank you so much to @designerboss.co for inviting me to be a part of this event. I’m more than passionate about the design industry, and I’m so glad I get to be a part of a collective that feels the same! If you’ve been wondering where the design industry is heading (and how to stay ahead of it), this event is for you!! Over four days, you’ll hear from 25+ incredible designers - industry legends and fresh voices alike - sharing what’s actually working in today’s rapidly changing design landscape. We’ll be talking about: ✨ Attracting better clients ✨ Pricing with confidence ✨ Building a more profitable design business ✨ AI, creativity and the future of our industry This isn’t about fear. It isn’t about hype. It’s about helping designers navigate what’s next with confidence. And it’s completely FREEEEEEEE 🥰 🎟 Grab your ticket by checking the 🔗 in my bio. If it’s easier for you, comment “DBS” - I’ll send it to ya directly! Look at all the speakers!! I can’t believe I went from watching these and taking so many notes to being a part of it!!! Omg There’s tonssss of freebies when you sign up too GUYSSSSSSS 🥹🥹🥹🥹🥹 I’m so excited to share that I’ll be speaking at The Future of Design Summit this 25–28 August! 🚀 Literally put on my vision board that I want to speak more this year… and what do ya know!!! Now my name will show up next to @thechrisdo (yes I wanted to rhyme that 😭) Thank you so much to @designerboss.co for inviting me to be a part of this event. I’m more than passionate about the design industry, and I’m so glad I get to be a part of a collective that feels the same! If you’ve been wondering where the design industry is heading (and how to stay ahead of it), this event is for you!! Over four days, you’ll hear from 25+ incredible designers - industry legends and fresh voices alike - sharing what’s actually working in today’s rapidly changing desi by @ashleyabaco
33
2 months ago
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Trying a new content format! I can’t yap like I normally do so take these old clips pls lol. If you’re interested in getting a revamp of your brand in a similar way, comment “608” and I’ll send u a lil sum sum 🤭 What brand should I do next? ⤵️ by @ashleyabaco
9
3 months ago
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