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🍉 أَسْماَء | Branding (Strategy + Design)(@asmae.ouahmid)'s profile avatar Download

🍉 أَسْماَء | Branding (Strategy + Design)

@asmae.ouahmid

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I’m so excited to finally share that our studio @legacyfoundry.co website is live! 🎉 It’s been a long time coming. A place that actually shows the way we think about branding, the strategy, the process, the brands we’ve helped together. If you’re a founder thinking about your brand — whether you’re just starting out or feeling like something’s not quite clicking — I’d love for you to take a look. For work you can check the link in bio → www.legacyfoundry.co/contact by @asmae.ouahmid
6
23 days ago
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Atlas Hands Branding Case Study Vol 2: More mockups and brand applications showcase how Atlas Hands’ identity comes to life. Every detail was carefully considered to reflect the essence of the brand rooted in Moroccan heritage, built for the world. The warm earth tones, considered typography, and artisan-forward visual direction work together to create a brand experience that feels both refined and deeply human, like holding something that was made specifically for you, by hands that care. Full case study soon on the website ✨👌🏻 —————— Our Scope: Brand strategy · Visual identity · Content direction · Creative direction for brand imagery · Website direction · Launch communication —————— Image credits: Atlas Hands by @asmae.ouahmid
15
2 months ago
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Atlas Hands Branding Case Study Vol 1: Atlas Hands came to us with something most brands spend years trying to find, a product with a genuine soul. Handmade Moroccan rugs, crafted by artisan women in the Atlas Mountains, sold through an Etsy shop to a loyal customer base across the US and Canada, the craft was real, the ethics were already in practice. But there was no brand around it yet, no positioning, no visual world, no strategy for what came next. That’s where we came in. The Challenge: Moving from a marketplace listing to a brand with a point of view is harder than it sounds. We needed to take everything Atlas Hands already was: people-first, authentically Moroccan, ethically driven and give it a voice, and a world that could compete in the North American premium home decor space. Our Scope: Brand strategy · Visual identity · Content direction · Creative direction for brand imagery · Website direction · Launch communication What We Built: Through market research, competitor analysis, and strategy sessions with the founder, we found the gap no one in the Moroccan rug space was filling, a brand that led with the people behind the product, not just the product itself. The artisan women of the Atlas Mountains became the heart of everything. The visual identity followed, warm, editorial, and rooted in Moroccan heritage without being folkloric. The creative direction was built on one rule we kept coming back to together: documentary over catalog, real hands, our mountains, our moroccan rugs in refined homes. The goal was to create a brand with a clear positioning, a defined audience, a clear identity and a story the North American market hadn’t heard told this way before. Rooted in Morocco Designed for the world ✨ —— Image credits: Atlas Hands —— by @asmae.ouahmid
16
2 months ago
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Comment “FREAK” if you want the full breakdown document 📩 by @asmae.ouahmid
76
3 months ago
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العودة للروتين 💻✨ Getting back into rhythm after Ramadan and Eid. Slowing down to think, reading, refining, wrapping up and finalizing some client projects that we have been working on 💻✨ Building, @legacyfoundry.co Are you back to routine? by @asmae.ouahmid
8
4 months ago
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نسأل الله أن يتقبل منا ومنكم، وأن يجعل هذا العيد فرحًا وطمأنينة في قلوبكم. اللهم احفظ بلادنا وبلاد المسلمين، واحفظ أهلها، وأدم عليها الأمن والسلام والاستقرار. عيدكم مبارك 🤍 —— May Allah accept from us and from you, and fill this Eid with peace and joy in your hearts. Ya Allah, protect our lands and all Muslim countries, protect their people, and grant them lasting peace, safety, and stability. Eid Mubarak 🤍 by @asmae.ouahmid
7
4 months ago
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Comment BRAND and I’ll send you the Brand Worksheet 📩 by @asmae.ouahmid
180
4 months ago
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A chill Ramadan morning, enjoying the beautiful weather 🩷 by @asmae.ouahmid
6
4 months ago
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Coffee, flowers, good company 🩷 At @renaissancefleurs by @asmae.ouahmid
2
5 months ago
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Most business owners try to stand out before they understand the game they’re in. But branding isn’t self-expression. It’s a strategic decision. Market research helps you see: – what customers already expect – what they’re tired of hearing – where the real opportunities actually are Competitive research shows you: – which messages are overused – which positions are already taken – where “standing out” doesn’t actually stand out If you’re building a brand, start here: List your top 5 competitors — write down what they all say. Note what feels repetitive, generic, or interchangeable. Identify one thing your audience cares about that no one explains well. Build your positioning around that gap — not around taste or trends. Strong brands aren’t guessed. They’re decided, with clarity and good execution. #branding #brandingstudio #brandstrategy #marketresearch by @asmae.ouahmid
0
5 months ago
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Here’s a breakdown of how Graza became one of the most loved olive oil brands in the U.S. #branding #brandingforbusiness #brandstrategymatters #positioning #brandstudio by @asmae.ouahmid
11
6 months ago
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Branding rarely feels urgent when the business is running. At what point did it start to feel necessary for you? ————— #branding #brandstrategy #brandingstudio #brandingforbusiness #businessclarity #brandpositioning by @asmae.ouahmid
10
6 months ago
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