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a collection of creatives using our identity-driven design philosophy to build powerful brands & products for impactful leaders.
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This is what impact work looks like in practice.

Veterans Lift exists to help veterans stop following the prescribed path — and start building lives that actually feel like theirs.

Case study in the link in bio. 👇 by @asmallstudioco
3
5 months ago
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A dive into the brand identity for New Valley Labs 🌻. 

It's a little Scott pilgrim and lot of punk rock energy—built to champion Midwest founders who refuse to play small. Our little characters are awkward, anxious, and totally committed to representing the underdogs in a new age of founders 💥. taken in Midwest, USA by @asmallstudioco
9
a year ago
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Know this, “life is a sport.” The more you play it, the more you grow. Weusi exists in the world with a narrative and visual language that empowers people of color. Find out how all the pieces came together. 🔗 in story. by @asmallstudioco
3
3 years ago
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Generative AI tools learn from what has been digitized. This is rendered useless when most of a company’s real history never was. 

Some of the greatest brands started as lettering on an old van or the founder’s handwriting on a napkin. You can’t fake that. You can’t replicate authenticity.

Your own archive is material nobody else has: where you grew up, what your family made, the strange obsession you’ve had since you were eleven.

Cling to that. And blow it out of the water.

Read our latest Ding! article ‘Dig, Don’t Invent’ out now! by @asmallstudioco
0
3 days ago
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Fill the land with love, and it becomes a home.

More to come soon… 👀 by @asmallstudioco
0
15 days ago
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We're remote 51 weeks out of the year… except one. ✈️

This year we spent that week in Bozeman, Montana, collaborating in person with our partners and soaking up every bit of it.

Excited to share what we made together, coming soon ✌️. by @asmallstudioco
2
a month ago
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A behind the scenes look at something special we're cooking up for our friends over at @wearenvs. Our collaboration with them has been one of the delights of the year, and we can't wait to kick off 2026 with some heat 🔥. by @asmallstudioco
3
10 months ago
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In honor of national colorectal cancer awareness month and the journey of a small studio principal, John B Johnson, we're sharing a cheeky brand breakdown for Get Off my Butt—a  platform that transforms one survivor's story into a broader cultural intervention 🍑💙. by @asmallstudioco
4
6 months ago
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Patina Capital is a brand rooted in the rust belt legacy and refined by the transformative process of patina. 

What started as a branding project for an old Westinghouse factory has grown into a movement championing the rebirth of The Great Lakes 🌅. 

Swipe to explore the pieces that pulled the brand together! by @asmallstudioco
6
8 months ago
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A peak into how we shaped the identity for New Valley Labs—A brand born from the unique frustrations of queer founders in the Midwest. Be yourself. Be different. Build different. 

We welcome you to the greenhouse of a founder revolution 🌱🌷🎸. by @asmallstudioco
2
a year ago
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What happens when you mix precision craftsmanship with a streak of guerrilla rebellion? You get an identity that defies convention. 

For @wearenvs, craft isn't about blending in. It's about carving out a presence. NVS exists to create spaces that spark desire. Places that make you feel alive. Experiences people want to be a part of. 

We created an identity for them to mirror that philosophy: crafted with intention, precision, and variability. Always leaving its mark & uplifting everyone who enters the space. 

Check out the full case study on our website 💻👀 by @asmallstudioco
1
a year ago
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Some of the work we're most proud of wasn't paid work.
Impact work isn't just taking on free projects — it's doing the work that matters just because. Because it feels good. Because it'll reignite your team. Because it should exist.

Studio owners, creative directors — advocate for it. Your team is waiting for you to say yes.

What cause would your studio go all in for? 👇 by @asmallstudioco
4
6 months ago
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