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Assembly

@assemblyglobal

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Campaign US Media Agency of the Year. We deliver award-winning global omnichannel media + more to brands worldwide.

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Leen Alnassr, Strategy Manager at Assembly MENA, was selected to attend the Young Lynx Academy in Riyadh - becoming the agency’s first participant in the programme👏

Over 2 days, she joined workshops covering creativity in strategy, TikTok, planning and insights, alongside mentoring on career growth and navigating the industry.

Then came the live brief. Working in teams, participants had 24 hours to develop the strategic thinking, creative platform and activation plan for Almarai’s Ramadan 2027 campaign - before presenting it to a senior jury.

💭 Leen came back with a few lessons:
“Don’t rush to the campaign idea. Spend more time understanding what is really driving the behaviour.
A good idea shouldn’t only work as a film. It should have room to show up in different ways.
And if you can’t explain the thinking simply, it probably isn’t clear enough yet.”

Thank you to @dubailynx Lynx International Festival of Creativity, and everyone who shared their time, experience and feedback 💫

#DubaiLynx #YoungLynxAcademy #MENATalent taken in Riyadh, Saudi Arabia by @assemblyglobal

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18 days ago

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3 months ago

"Less URL, More IRL" 🏝️

Our NA Chief Client Officer, Aruna Natarajan, sat down with Lee Sterling, CMO of @simonpropertygroup , at the @sportbeachco Content Studio during Cannes Lions to talk experiential marketing, athlete collabs, and the future of retail media.

The takeaway? Physical space is becoming brands' most powerful media channel, from real-world experiences that build authentic connection, to retail media networks turning malls into full-scale media partners.

Watch the full interview + more -> link in bio

#sportbeach2026 #sportbeach #canneslions #Assembly by @assemblyglobal

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3 months ago

A lot is changing in search — and Pinterest is right in the middle of it.

At #POSSIBLE2026, Bria Bryant joined Alexa Levine at @pinterest to discuss the future of discovery, inspiration, and connecting with consumers in meaningful ways.

Watch the full conversation in the link in our bio. @possible.event

#POSSIBLE2026 #Pinterest #AssemblyGlobal #MarketingInsights by @assemblyglobal

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3 months ago

Another #POSSIBLE2026 spotlight!

Kim Davis joined Maryam Negusse, Sr. Specialist, Media Planning at @lenovo , for a conversation on AI, partnerships, and more.

As data and analytics continue to grow, Lenovo is embracing AI to turn insights into action and drive stronger results.

🎥Full video > link in bio. @possible.event

#AssemblyContentCabana #MarketingInsights #AssemblyNA by @assemblyglobal

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3 months ago

From malls to media, Josh Ginsburg of @simonpropertygroup discussed how scale creates opportunity—and how real-world engagement helps brands make the most of it.

At @possible.event , he highlighted how initiatives like Simon Plus are now opening new opportunities for retailers and brands alike.

Full video > link in bio.

#POSSIBLE2026 #AssemblyNA #AssemblyContentCabana #MarketingInsights by @assemblyglobal

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3 months ago

A sit down with Laura O'Connell, Head of Agency Partnerships at Google - POSSIBLE 2026💫

From AI agents and creative to the evolving search landscape, AI is changing how we do everything.

Watch the full discussion & more via the link in our bio📌 by @assemblyglobal

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3 months ago

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3 months ago

Equality is not just the right thing to do—it is one of the smartest investments organizations can make.

At the World Woman Cannes Agenda, leaders from Assembly and Lenovo explored why advancing gender equality delivers measurable business value, driving innovation, stronger brands, and sustainable growth.

A special thank you to our inspiring speakers:

✨ Aruna Natarajan, North America Chief Client Officer, Assembly Global (Moderator)

✨ Kate Clough, Global Media Director, Lenovo

Together, they discussed:

• Why investing in equality is a competitive advantage—not a cost.

• How inclusive leadership fuels creativity, innovation, and stronger business performance.

• The role of media and marketing in accelerating meaningful representation.

• Building brands that create lasting value by putting people and purpose at the center.

• Measuring the real return on investment of diversity, equity, and inclusion.

The Equality Moonshot is more than a vision—it's a business imperative. Organizations that embrace inclusion today are building the resilient, innovative, and trusted brands of tomorrow.

Thank you to our speakers, partners, and audience for advancing the #EqualityMoonshot and demonstrating that equality delivers impact for people, business, and society.

#WorldWomanCannesAgenda #CannesLions #EqualityMoonshot #Assembly #Lenovo #WomenInLeadership #InclusiveLeadership #Marketing #Media #BrandPurpose #BusinessImpact #Innovation #Leadership #WorldWomanFoundation by @assemblyglobal

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3 months ago

Had an amazing time at [redacted] Stadium and [redacted] Field this week!⚽

FIFA's Clean Stadium Policy requires that venues remove any branding that isn’t tied to a paying FIFA partner. However, many brands like Levi's, Gillette, and Heinz saw this as an opportunity rather than a setback.

Here are a few examples of the extreme measures FIFA used to censor non-sponsors, and how a few brands got around them.

#FIFAWorldCup #Marketing #Assembly taken in [Redacted] by @assemblyglobal

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3 months ago

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3 months ago

Meet @assemblyglobal’s inaugural 2025 Global Passport Program winners.

Show Up: Anna Hofer, Sai Kumar Aaketi
Make Change: Claire Elliott, Yoon Jung
Win Well: Aneta Bebelska, Junaid Abbas

The Passport Program recognizes our Global Values Award winners with an immersive international work experience. Each winner will spend a week working from an Assembly Global office in another region, partnering with local teams, gaining hands-on experience in a new market, and building deeper global connections.

Proud to celebrate this first Passport class and the impact they will bring back across our global community.

#AssemblyPassportProgram #AssemblyGlobal #ShowUp #MakeChange #WinWell by @assemblyglobal

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9 months ago