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AṢṬA.house

@astahouseofficial

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Fashion brands don't build themselves. We do.
Brand Strategy · Creative Direction · Expansion
Welcome to the house.

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Our co-founder Mila Nedkova has known Lucy Azatyan for years. They’ve worked together, crossed paths and watched each other’s worlds evolve. And from the very beginning, there was always something about Lucy that felt different.

An aura of an old soul. Caring, sensitive, visual - three words Lucy uses to describe herself. That is also how she sees the world: through feeling, through memory and through the details that stay with us long after we’ve left a place behind.

Her project, Echoes of Home, is a visual poem about returning to Armenia and, in many ways, returning to herself. About roots, displacement, nostalgia, family and the complicated space between where we come from and who we become. A story that won the first prize award on the Keep an Eye Foundation and the HKU Awards.

Sometimes searching for home is not about finding a place again. It is about confronting the person you once were, the person you’ve become and everything that exists between the two.

Years later, Mila gets to open a page on this project together with Lucy again. Not only to talk about where it began, but about what it revealed along the way and how it grew.

So for our third House Talks, our co-founder @milanedkova asked @bylucyazatyan “Can the search for where we come from become a way of discovering who we are and how we create?”

House Talks is a series where we ask one question to one person in the industry and let their unfiltered answer speak for itself.

Lucy, you’re in the house now. 🗝️ by @astahouseofficial

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19 days ago

Over the past 6 months, we had the privilege of seeing work created for the collaboration we initiated between Ingiliz and Nikyoto, including Harper’s Bazaar Vietnam, CAKE magazine and most recently the printed issue of SHOT Magazine for Issue 17.

We live in an age where content is consumed and forgotten. It disappears within seconds with every scroll. In that sense, physical magazines carry a different kind of weight. Print editorial features have become increasingly selective. Space is limited, attention is fragmented and fewer stories make it into the physical pages.

We are glad to see that these features reflect the strength of a collaborative effort between clients and creative teams who share a clear vision and commitment to producing work that resonates beyond a campaign cycle.

Grateful to everyone involved in bringing these projects to life and proud to see the results continue to find place not only online, but also on the global pages that people still choose to collect, keep and touch.

Some things are still worth holding in your hands.

Photography: Ignazio Sguera
Styling: Stela Plaka
Model: Teti Mar
Make-up: Eleonora Juglair
Hair: Fujiwara Takahashi
Styling assistant: Rachel Garzedin
Photography assistant: Alice Moretti
Editor-in-Chief: Francesca Melchior
Location: Spazio Supernova

SHOT Magazine Issue 17. by @astahouseofficial

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a month ago

Some people have a presence you just can’t ignore. Alpha’s is impossible to miss. Funny, expressive, effortlessly charismatic - he has a way of turning a conversation into something alive. There’s no distance between who he is and what he brings into a room. His energy arrives before the answers do.

He describes himself as “energetic, delusional, positive and hardworking” and somewhere between the jokes, the honesty and the stories, those words started to make perfect sense.

Because in an industry where being seen can often depend on how well you fit the picture, Alpha seems to have found another way: by making the picture make room for him.

So for our second House Talks, our co-founder @milanedkova had one question in mind that @alphaboye could answer best: “What does it mean to be seen in an industry that is still learning how to see you?”

House Talks is a series where we ask one question to one person in the industry and let their unfiltered answer speak for itself.

Alpha, you’re in the house now. 🗝️ by @astahouseofficial

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2 months ago

9 to 5 hits different when the office is a pool.

Model: Andrada Sirca @andradasirca
Creative direction & styling: Mila Nedkova @milanedkova
HMU: Clara Giaccari @claragiaccarimua taken in Tuscany, Italy by @astahouseofficial

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3 months ago

Some connections just keep giving. Thanks to our ongoing work with @albinashooter after Harper’s Bazaar Vietnam, the Ingiliz x Nikyoto collaboration we initiated has now also found its way to the pages of @cakemagazine

IT’S TOO LATE out now.

Photography: Albina Abdullina @albinashooter
Art direction & styling: Stela Plaka @stelaplaka
Make Up: Edoardo de Falco @edf_makeupartist
Hair: Jury Mangone @jury_mg
Model: Ilse Roffel @ilseroffel
Styling Assistance: Rachel Garzedin @rachelgarzedin by @astahouseofficial

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3 months ago

The first time our co-founder Mila Nedkova met Andrada Sirca, it wasn’t only her portfolio that stood out. First it was her energy. “Fierce, resilient, spirited, a lifelong learner” - that’s how she’d describe it herself. The yin to her yang.

There was a silent power in the way she carried herself, like she was holding onto something she hadn’t said yet out loud.

The more they talked, the clearer it became: Andrada carried an energy no photo could replicate. She wasn’t performing a version of herself for the room. She was simply present in it. In an industry built on image, it is its own quiet act of defiance.

So for the first ever House Talks, our co-founder @milanedkova knew exactly what to ask @andradasirca : “Is it possible for a woman in the modelling industry to be completely authentic?”

House Talks is a new series where we ask one question to one person in the industry and let their unfiltered answer speak for itself.

Andrada, you’re in the house now. 🗝️ by @astahouseofficial

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3 months ago

From concept to the pages of @bazaarvietnam ASTA.house connects the right people.

The collaboration we brought together between @ingiliz_official and @nika_nikyoto reached the pages of Harper’s Bazaar Vietnam thanks to photographer @albinashooter who introduced us to stylist @stelaplaka

That encounter turned into a visual story called “Can You Feel Me?”

Photography: Andrea Miliotti @a.miliotti
Art Direction & Styling: Stela Plaka @stelaplaka
Makeup: Elena Pederzoli @elenapederzoli.mua
Hair: Alice Cadei @alicecadei
Model: Milena Przybyla @milena.przybylaa at Infinity Management @infinitymgmt__
Styling assistance: Anastasia Melekhova @anamelav by @astahouseofficial

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3 months ago

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4 months ago

Some things take months to build and one night to become real. This was that night.

Ingiliz x Nikyoto x AṢṬA.house
Photos by @yuliana_baron taken in Nikyoto district by @astahouseofficial

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5 months ago

Less than a month in. It’s already everywhere we look. The Ingiliz x Nikyoto limited capsule collection was built on tension - soft but structured, sculptural but wearable, made with precision yet intentionally imperfect. Turns out, that’s exactly what you were waiting for.

Unmatched silhouettes. Four colors. Handmade in Bulgaria. Worn by you.

On the sole of every pair, handwritten by Nikyoto herself - a reminder that stays with you long after you put them on: “This step changes everything. Don’t lose focus now.”

Step taken. Focus intact.

@ingiliz_official x @nika_nikyoto
Videos by: @astahouseofficial
#INGILIZXNIKYOTO by @astahouseofficial

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5 months ago

A first look.

Last week, we gathered to celebrate the launch of the Ingiliz x Nikyoto limited capsule collection - an intimate evening shaped by texture, intention and bold statements.

Somewhere between conversation and atmosphere, we asked a few of the guests to describe the collection in just one word.

This is what they said.

@ingiliz_official x @nika_nikyoto taken in Nikyoto district by @astahouseofficial

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6 months ago

Together with Ingiliz, we explored the introduction of a new perspective - one rooted in individuality and contemporary expression.

AṢṬA.house initiated a collaboration with artist Nikol Andonova NIKYOTO, whose practice exists in constant transformation, where form resists rigidity and embraces imperfection.

Bringing these two worlds into dialogue resulted in INGILIZ x NIKYOTO - a limited capsule where sculptural footwear converges with contemporary art, marking the beginning of a new creative expression where art leaves the wall and becomes movement.

@ingiliz_official x @nika_nikyoto

Videos shot by: @astahouseofficial

#INGILIZXNIKYOTO taken in Nikyoto district by @astahouseofficial

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6 months ago