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Getting your emails to land in the inbox (and not the spam folder) is the foundation of every successful email marketing strategy. So here’s 3 tips to boost your email deliverability 📩

1. Regularly clean your list: Clean your email list to remove inactive or invalid subscribers. A healthier list = better sender reputation.
2. Segment & Personalise: Targeted, relevant emails are more likely to be opened and less likely to be marked as spam.
3. Limit spammy keywords: Avoid terms like "free" or "urgent" in subject lines, which can trigger spam filters.

The inbox is competitive…take these steps to ensure your emails win. by @astragranth_
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2 years ago
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A day in London with the team✨✔️🥂 by @astragranth_
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2 years ago
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**Here’s how we increased a brand’s sign up rate by +76%…**

We tested **three pop-up strategies** over two months to find the best way to engage customers and boost conversions.

The winning strategy… was asking two questions before asking for name and email.

**This strategy** outperformed the others by double!

Why it worked:

- The first question made customers feel *silly saying no by adding this button to the pop-up (show section on pop-up that says no id rather pay full price)*.
- The second gathered insights about their product preferences. - we then used this data to personalise the welcome flow, creating a better customer experience.

So if you haven’t already I would highly recommend implementing this for your brand to see some incredible results like this! by @astragranth_
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2 years ago
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Hard lessons I learned as a Co-founder since starting my business…

1. Innovation is key (but shouldn’t be the goal): Let me explain. Instead of *trying* to be different, I have found the best way to rise above trends and changes and things that are out of our control is to constantly be asking how we can serve our clients and customers better. What do they need? Keeping a pulse on what our audience wants and needs and asking how I can show up and serve *is* the way I have found to innovate and change without succumbing to trends or following a path that doesn’t align with who I am.
2. This may be your passion but you won’t feel passionate every day: While I *love* what I do and the people I get to work with, so much of entrepreneurship is mundane— just showing up. One step and then another. Not every day is going to feel shiny and fun, and some days it won’t feel dreamy at all.
3. When you don’t feel like it, start anyway: It’s hard to hold your work time sacred and distractions are inevitable (especially for those of us who work from home) . Sometimes I truly just “don’t feel like it”— working that is. I have found that if I sit down and just get started usually within 30 minutes or so my focus has come and I am always grateful that I showed up and did the work.
4. It’s *not* just business, it is personal: I do believe it’s healthy to separate our business from our personal identity. With that said, as a small business I believe we should run decisions not just from a “what makes sense for business” lens, but “what makes sense for me” lens. Just because an offer is most profitable, but not enjoyable, doesn’t mean you need to keep it. Good for you can mean good for business!
5. Mindset Matters (maybe the most): Your thoughts permeate into your reality: If I felt like that version of me wasn’t realistic, my mind *would* find ways to self sabotage opportunities or distract me from chasing after the *right* ones. If you want to start anything, just remember your mindset is step number -1. by @astragranth_
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2 years ago
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We took a client’s email revenue from 10% to 40%. Here’s how:

Step 1: Optimise your flows. Your welcome emails, abandoned cart emails, and post-purchase emails need urgency, clear benefits, and big, bold buttons.

Step 2: Send consistent campaigns (3 to 4 a week). These don’t have to be long or fancy. Just provide value, entertain, and get people to click.

When you combine strong flows with consistent campaigns, your revenue skyrockets 🚀 by @astragranth_
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2 years ago
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A crazy whirlwind of wins this week ✈️🏃‍♀️🙌

✔️ Ran my first ever sub 4 hour marathon

✔️ Managed to keep my sanity throughout BFCM week

✔️ Had some crazy good results for our clients over Black Friday by @astragranth_
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2 years ago
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DISCLAIMER: While this is a current trend, having both types of emails in your marketing strategy is important, and they both serve for different purposes. 

But give a plain text email a try and see the results speak for themselves! by @astragranth_
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2 years ago
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Here’s a small introduction into who I am and what I do💫🌱 by @astragranth_
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2 years ago
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A sunnier October to my usual, spent in beautiful Tulum, Mexico. Who says you can’t mix business with pleasure? ✈️ 👩‍💻 by @astragranth_
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2 years ago
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Here are 3 email campaign ideas to send to your customers…

💌 The first is educational emails educating the customer about your brand and the benefits of your products. Another example is doing an Us VS Them, showcasing you your product versus another brands

💌 The second is going to focus on your best customer reviews (this is great social proof)
💌 And the third is a plain text email from the founder. 

These type of emails work really well as they come across as super personalised and don’t look like your trying to sell something!

Give them a try🙌 by @astragranth_
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2 years ago
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**Our Team's Favourite Emails This Month**

From inspiring storytelling to layouts that convert, these designs strike the perfect balance between creativity and strategy. Check out our top picks of the month! 

💌 Clean visuals & a seamless flow

💌 Copy that connects and resonates

💌 Elevated branding at every touchpoint

Ready to level up your email game? Let’s create something you’ll love. by @astragranth_
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2 years ago
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Here’s a little glimpse BTS of how a girl in her 20s found her way into building a business she loves…

After graduating with a Biomedical Science degree, I felt lost and unsure of what was next. I stumbled into a job working for an e-commerce brand, focusing on their marketing. My primary role involved email and retention marketing, which quickly captured my interest. The more I immersed myself in this area, the better I became and the more fascinated I was.

For me, email marketing offered a unique opportunity to engage with customers on a personal level, something which I believe is essential for brands, especially in today’s world.

But I kept noticing a problem withe the agencies we worked with: delays, overpromises, and a lack of attention. After realising this was a widespread issue, the idea for Locorum Media was born - a company dedicated to authentic partnerships and real results.

With two incredible partners, we’ve built a retention growth partner company that brands can truly trust. So far, the journey has been challenging but amazing, and I’m so excited for what’s to come 💌 by @astragranth_
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2 years ago
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