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Atif Kazmi · Automotive Storyteller · Agency Founder

@atifkzmi

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Finding rare cars. Building brands.
Agency work at @networkgray
18 years of automotive storytelling @porhomme
[email protected]

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Last June, I came across a forum listing that led me to impulsively buy a classic SL 500. A few weeks later as it was on an enclosed trailer from Oregon to New Jersey, I was driving through the Côte d’Azur with friend and journalist Hannah Elliott (@hannahelliottxo) as we tested out the then-new Aston Martin DB12.

Of course, I can’t keep it to myself so we start chatting through my entire journey. A few weeks after the trip, I get a message from Hannah asking if I’d be open to chatting more for Bloomberg’s “How’d You Get That Car?” series. The conversation covered it all — from the first SL in my family to what made this one so darn special. A low-mile example in Brilliant Silver with a unique navy interior and the ever-elusive panoramic roof.

We talked about Qawwali and my love for Nusrat. For Bloomberg.

But by the time the article published in October (link in bio if you want to read), the car I planned to keep for a long time was about to find a new home. Space isn’t infinite and some opportunities just can’t be missed. More on what came next soon.

As I take a rare moment to breathe and reminisce, I can’t help but feel grateful. I help others tell their stories for a living and often forget to tell my own.

📸 @ichristianrodriguez for @bloombergpursuits by @atifkzmi

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2 years ago

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10 days ago

Introducing the Jaguar Type 01. If the goal was to be nothing like any EV on the road, mission accomplished. If the goal was to create something with presence, mission also accomplished. With New York as the backdrop, what a time. taken in New York, New York by @atifkzmi

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11 days ago

Cars of Summer. by @atifkzmi

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17 days ago

Time has been on my side in some ways. In other ways, it simply hasn’t.

Decades of building a life worth living have come with so much pain and struggle that moments like this taste just a tad bit sweeter.

The Rolex Daytona Le Mans. A watch that celebrates a century-old endurance race is now on my wrist, further reaffirming my love for racing and the automobile plus a belief I share with folks time and time again: the longer you’re in the race, the more likely you are to win.

A sincere thank you to my Watches of Switzerland family and Rolex for this. It’s hard for me to fully express the level of gratitude I feel for those that have never stopped believing in me. by @atifkzmi

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a month ago

New York will find any excuse to bring the cars out. 🏎️🍕 taken in Little Italy by @atifkzmi

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a month ago

Couldn’t even tell you what day it was.
Marassi, Chapter 2026. 🇪🇬

This summer’s winners:

Best matcha: @sevenfortunes
Best coffee: @arabica_eg
Best burger: @vidamarinamarassi
Best dinner: @sachibythesea
Best shisha: @emporioarmaniristorante
Best night out: @amelia.bythesea
Best hotel: (still) @addressbeachresortmarassi

But what do I know! taken in Marassi by @atifkzmi

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a month ago

Cars & pizza at @lindustriebk this morning with viewing of Monza qualifying as the perfect excuse. Ferrari’s, Benz’s, and a whole lot more. taken in L’industrie Pizzeria - Little Italy by @atifkzmi

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a month ago

What a moment. This summer, Wild Fork went live across North America with their Summer 2026 “World Cuts” campaign and networkgray is grateful to have been the creative agency and production partner.

Most of my life’s journey has been about taking a human-centric approach, and working on this campaign exemplified that. From the initial strategy sessions with Wild Fork marketing & retail teams to the overnight shoot with our crew, every moment was defined by trust, collaboration, and a shared passion for creating something meaningful. Work that would genuinely move people and prove that food really does bring us together.

Thanks to the entire Wild Fork family for trusting us with this vision, and to our incredible crew who brought it to life.

networkgray delivered comprehensive creative production for this campaign, from strategic concept through hero film production to final asset optimization across all platforms.

Credits:
Client: @wildforkfoods
Agency: @networkgray
Executive Lead: @atifkzmi
Creative Director: @moe_cxx
Director: @_jharrison
EP: @sophiecarlin
Producer: @Corri_Plunkett
DP: @carlostigs
1st Assist: @annapdonohue
B Cam: @carsten.photography
Camera PA: @Ryanjcoburn
Gaffer: @danxwhite
Key Grip: @holdingforsound
Photographer: @alicia_shi
Set & Props: @moollyclogwell
Food Stylist: @emiliefoz
Set & Props: @yourfriendfrannn
Hero: @reymundo0 by @atifkzmi

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a month ago

Knicks in 4 + 1. taken in Madison Square Garden by @atifkzmi

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4 months ago

The fully loaded Mercedes-Benz SLS AMG

Thank you @atifkzmi for speaking with me about your dream car and for taking me for a drive!

It was my first time driving in a SLS AMG! The engine sounds great from factory.

The gullwing doors and paint are my favorite. It looks similar to the silver on the CLK GTR Roadster.

#mercedesbenz #slsamg #carspotting #explore
#fypage taken in Greenwich, Connecticut by @atifkzmi

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4 months ago

May. But mostly this past weekend in Greenwich.

#greenwichconcours #millermotorcars #greenwich taken in Greenwich, Connecticut by @atifkzmi

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5 months ago