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Atif Ullah

@atifuiux

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I just realized why 45% of users abandoned our Web3 onboarding.

We gave them too much interface.
Last year, we designed a wallet connection with 6 steps, multiple confirmations, tooltips everywhere, and security warnings at each stage.
We thought we were being helpful.
Users thought we were being complicated.

Here's what changed:
We stopped asking "What should users see?"
We started asking "What do users want to accomplish?"

The answer wasn't more interface. It was less friction.

The redesign:
→ 3 steps instead of 6
→ Context-aware prompts (only when needed)
→ Security built-in, not announced

Result:
25% better completion rates
30% more daily active users
60% fewer support tickets
The shift happening in UX:
Static interfaces → Dynamic systems
More options → Better outcomes
"Click here" → "Tell me what you need"

What this means:
We're not designing screens anymore.
We're designing intent-driven experiences.
The best UX you'll never notice because it got out of your way before you realized it was there.

This is why I'm excited about where product design is heading.
Less visible. More intentional. Infinitely more useful.

Question: Are you designing for what users see, or what users need?

#ProductDesign #UXDesign #Web3 #UserExperience #DesignThinking InvisibleUX by @atifuiux

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6 months ago

Happy to share my Artwork for the #WomenInSpace Art Competition by @pakistan_space_community 😍

I incorporated Namira Salim, The First Pakistani Astronaut!

I had to include Pakistan's first Space Rocket Rehbar-1

The Artwork is a nod to The Bauhaus Art movement which uses a geometric & abstract style!

Like, share & Comment your thoughts below 🥰

#SpaceArt #Pakistan #SUPARCO #WomenInSpace taken in Pakistan by @atifuiux

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3 years ago

Hey peeps 😃,

Presenting the full branding of #TheMax by @phfofficial

The Max is going to be Pakistan's Premier Hockey League 😍

Full branding project ☝️ Behance link in bio!

Follow 👉 @atifullahgfx
Follow 👉 @atifullahgfx
Follow 👉 @atifullahgfx

#TheMax #PakistanHockey #logowork #logotypeclub #logoshift #logoxpose #logoanimation #logodesignservices #logobook #logodesignersclub #logologo #logopassion #logohero #logoathletic #logoconcept #brandingstrategy #brandingagency #hockeydesign taken in Pakistan by @atifuiux

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4 years ago

Hey peeps,
long time no see 😄

Here is my collection of Sports Design Projects which I did over the past year 😍

Slide for more views 👀

Follow @atifullahgfx for other amazing projects ❤️
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Drop your comments and opinions 📲
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📧 for Branding at an affordable price 📲

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Follow 👉 @atifullahgfx
Follow 👉 @atifullahgfx
Follow 👉 @atifullahgfx

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Thank you all for your support, I deeply appreciate it ♥️♥️♥️
Stay tuned 😉

#sportsdesign #graphicdesign #sports #smsports #football #sportsart #design #sportsedits #sportsgraphics #footballdesign #sportsedit #art #sportsposters #artwork #graphicdesigner #digitalart #soccer #sportsdesigner #feeddesignrepost #sportsposter #footballedits #footballart #digitalizesports #graphicdesigner #posterdesign #PortfolioDay #graphicdesign #creative #AtifUllah taken in Sports Design by @atifuiux

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4 years ago

THE BETRAYAL

#PakvNZ #Pakistan #pakistanzindabad #newzealand #blackcaps by @atifuiux

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5 years ago

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5 years ago