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We break down the thinking behind The Desire Path, captured for @nike SNKRS.

This is a look behind the race. Not just how it was made, but why.

From the first conversations through to the smallest details, every decision was designed to reinforce a single idea: a race where navigation, instinct and curiosity mattered as much as speed.

A look at the inspiration, design decisions, logistics and philosophy that shaped The Desire Path.

Part I / The Making of a Race. by @atlast______atalanta

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11 days ago

Through the eyes of a Desire Path runner. by @atlast______atalanta

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16 days ago

THE DESIRE PATH: From trail to tarmac, 120 runners explored a new paradigm of running.

Through instinct, lateral thinking, and resilience, paths appeared where none were designed. by @atlast______atalanta

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22 days ago

A key part of the dropping tradition is blindfolding to the start line. Runners are given custom eye masks, by OEM, to help you disconnect from visual distractions and settle into a quieter state. Our partnership continues to span the senses, just as the race will. 1 hour and counting... by @atlast______atalanta

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a month ago

Digital modelling meets traditional forging, each medal has been carefully hand crafted by the Atalanta network, a process that leaves behind its own unique mark. by @atlast______atalanta

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a month ago

At last Atalanta and Nike present The Desire Path race. Starting 4.45am, June 21st 2026.

A sensory-based checkpoint race from London trail to tarmac, across 30km of unmarked route, designed to transform disorientation into direction. Bringing together strategy with instinct and awareness, at speed.

The route may remain a mystery, but details start to reveal themselves. Just as sharp minds reap rewards, so too do sharp eyes 👀 by @atlast______atalanta

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a month ago

Runes: The ancient symbolic language - traditionally used by Germanic and Nordic cultures as tools for guidance for those seeking direction or insight.

The Desire Path race. -9 days by @atlast______atalanta

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a month ago

The Desire Path lies ahead: -6 weeks till race week… by @atlast______atalanta

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3 months ago

ACG Express Milano by @atlast______atalanta

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4 months ago

Unassuming bunch… @laugavegurultra

@rory_griffs @oisinlondon @vaidamaryjane @rktic_ @louishollinson

Love to the whole crew 💙 by @atlast______atalanta

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8 months ago

Route to @laugavegurultra

Videos by @bjarturnorthfjord & @vaidamaryjane by @atlast______atalanta

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8 months ago

@laugavegurultra Marathon 2025

Documented by @paddygomulski

After six months of training across London’s streets, tracks, parks and a cold, wind-cut training camp in the Scottish Highlands back in February our crew At Last Atalanta set their sights on Iceland.

In July, five members Rory, Oisín, Vaida, Louis and Randa lined up for the Laugavegur Ultra Marathon, a 55km route carved through Iceland’s dramatic volcanic landscape. From black-sand deserts and steaming geothermal valleys to river crossings and rapidly shifting weather, the race demanded patience, resilience and trust in each other.

Together, they took this unpredictable course and every single one of them crossed the finish line. A journey that started in winter rain in London ended in the summer winds of the Icelandic highlands, proving exactly what the crew had trained for: consistency, community, and the quiet confidence to go further.

Massive thank you to the @laugavegurultra team for having us!

& shout out to @oraefi.lab for taking care of us in Iceland taken in Laugavegur Trail by @atlast______atalanta

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8 months ago