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Todd Ginsberg

@atlchef

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Chef/Partner at @thegeneralmuir @tgmbread @woodschapelbbq @fredsmeatbread @yallaatl @bloom_roadside @ginsbergs_refresher

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Proud of @idascounter team!! @naomi_aiyana_ @pinto_fabian lots of work to open a new business. This team has worked hard and worked great together! Couldn’t be happier for the first couple of days in the books. Next Monday is official opening. Come check us out in @southdowntownatl by @atlchef

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5 days ago

Nijar at @nimalocalhouse . Trompo steak taco from once à la mil. Diego and Frida’s studio. Cool coffee & merch shop with a 1977 911. Also a great beef tonato dish from Lalo. CDMX we ❤️ u. Thanks for helping us celebrate our 5th wedding anniversary. Missing pics from @maximobistrot . Best meal I have had in a very long time. Always spot on. by @atlchef

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a month ago

taken in Highlands, North Carolina by @atlchef

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2 months ago

A 24” sub. Thanks @_danielbowman_ by @atlchef

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4 months ago

Homer, Alaska with the boy. by @atlchef

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5 months ago

I ask any of you to please consider donating to this family. It’s a heartbreaking story, like so many happening in our country right now. This is a classmate of my son’s. Please if you feel inspired after reading the story and feel like sharing the story- please 🙏🏻 do! by @atlchef

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When it’s @jpaul51 birthday and @divinechi65 @amesse @jordanabaldwin @nijargul are coming to the table, you prepare some classics. by @atlchef

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5 months ago

taken in Mount Yōtei by @atlchef

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8 months ago

taken in Niseko Konbu Onsen Tsuruga by @atlchef

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8 months ago

Hokkaido milk stache by @atlchef

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8 months ago

Thank you @michelinguide . These are headed to @fredsmeatbread & @thegeneralmuir today, where they belong, to the teams who made it happen. @joshuathopkins @mellowbran thanks you guys! by @atlchef

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9 months ago

NEW TENANT ANNOUNCEMENT 🍩☕️🥪

Top Atlanta chef, Todd Ginsberg, and local restaurateur, Josh Kim, are joining forces to open a new breakfast and lunch counter concept in South Downtown! The soon-to-be-named restaurant will deliver the kind of nostalgic comfort food and cozy experience you’ll want to be a part of every day.

They’ll be serving breakfast and lunch daily with a menu packed full of playful takes on classics—think unique, crave-worthy sandwiches, a chopped Caesar salad that combines favorite fresh ingredients in every forkful, and sourdough donuts you’ll want to grab with your morning coffee.

Ginsberg is well known in Atlanta for popular spots including The General Muir and Fred’s Meat and Bread. Together with Kim, the duo runs Bloom Roadside in Milton, but felt this location deserved something different and unique. Set in the heart of South Downtown and in one of the most historic buildings in the neighborhood, the 900-square-foot spot will marry the nostalgia of a classic diner with the energy of Atlanta’s modern food scene, creating an experience that will instantly feel like an Atlanta staple.

“It’s the kind of food we want to eat every day—simple, fun, and full of flavor—in a space that’s easy to drop into whether you’ve got ten minutes or an hour,” said Todd Ginsberg.

Fellow chef and partner Josh Kim adds: “Downtown should be where Atlanta feels the most alive, and to be part of its next chapter is really exciting. Our goal is to make this corner counter a go-to for breakfast and lunch—the kind of place you recommend to a friend and then come back to the very next day.”

The diner and sandwich counter will open in 2026 at 185 Mitchell Street SW.

Welcome to the neighborhood, Josh, Todd and those sour cream donuts! taken in South Downtown by @atlchef

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a year ago