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Whelp…better late than never, right?!😅

July is here and the rest of this month’s music lineup is 🔥🔥🔥

So mark your calendars, grab your people, and come enjoy a beer down by the canal with some killer live music!🎶🍻

➡️check our website for full details for all upcoming events, including food trucks!

#craftbeer #drinklocal #livemusic #summervibes☀️ by @aurorabrewcoroc

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16 days ago

🐾 INTRODUCING DOG OF THE WEEK! 🐾

After noticing that Kate’s focus mysteriously disappears whenever dogs visit Aurora (iykyk😅), we decided to do something about it this summer!

For the next 12 weeks, we’ll feature one pup to be selected as Aurora’s Dog of the Week!🐶🍻

How to enter:

🐶 Visit Aurora Brewing ROC with your dog
📸 Take a photo of your dog enjoying the outdoors while you’re here enjoying a beer
🏷️ DM us @aurorabrewcoroc a pic of your pup and their name to be properly entered

🏆 Weekly winner receives:
• $15 Aurora gift card
• Custom Aurora dog bandana
• Special dog cookie from local @tail_wagging_treats_

📅 Entry window runs every Wednesday–Monday
📢 Winner announced every Wednesday on Instagram

As always, dogs are welcome in all outdoor areas outside of our main bar at Aurora🐾

We hope to see you and your pup here for these dog days of summer! ☀️
(I’m sorry about that one, I’ll see myself out🫠)

#drinklocal #dogsofinstagram #outdoorshoot #supportlocal #dogoftheweek by @aurorabrewcoroc

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2 months ago

ANNOUNCING….

🦞 LOBSTER & FRIENDS ! 🦞

JULY 31 – AUGUST 9

Six breweries. Six exclusive collaboration beers. Ten days of lobster!

Over the past several months, we’ve teamed up with our friends from @eviltwinbrewing @foambrewers @hudsonvalleybrewery @mastlanding @otherhalfnyc and @trilliumbrewing to create six one-of-a-kind collaboration beers for our annual Lobster Week event. Each brew is a true mashup and collaboration, from the label art to the recipes, thoughtfully combining elements of our Lobster series with a beer that represents a flagship beer from each brewery. The result is six completely unique beers that could only happen through lengthy conversations and thoughtful collaboration.

Beginning July 31, we’re releasing all six collaboration beers in cans and draft, pouring them all week for our Lobster & Friends Tap Takeover at all three Aurora Brewing locations @aurorabrewco @aurorabrewcoroc @aurorabrewcocuse.

At our King Ferry and Syracuse locations, we’ll also be serving special lobster-inspired menus throughout the event, featuring fresh lobster rolls, lobster pizzas, and additional chef-created lobster specials.

Stay tuned for details on each beer release. But for now, mark those calendars!! by @aurorabrewcoroc

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3 days ago

🇮🇹 Sicilian Lemon Piacere 🍋

Ciao tutti!!!

Piacere (pya-CHEH-reh) means “pleasure” or “nice to meet you” in Italian. It’s a word that captures hospitality, being with company, and life’s simple joys—exactly what this beer is all about.

Our newest release of Piacere, our Italian-style Pilsner, is lightly dry hopped with mittelfruh and motueka hops, then gets a bright Sicilian twist with the addition of real Sicilian lemon during lagering.

If youve ever been to southern Italy or Sicily, you know this is home to the greatest lemons in the world! They are an integral part to the culture.

This beauty explodes with the pure essence of lemon, its crisp, refreshing, and bursting with vibrant citrus, its Mediterranean sunshine in a glass.

Salute! 🇮🇹🍺🍋

Available in cans this week, and draft soon, at all if our locations! @aurorabrewco @aurorabrewcoroc @aurorabrewcocuse by @aurorabrewcoroc

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12 days ago

🎤 THAT BOOM BAP 🎤

AURORA X MWILL x ISS

More than a hazy IPA. More than a collaboration. This is a celebration of an era!

We’re incredibly proud to release That Boom Bap, a collaboration alongside Marlon Williams Jr., son of hip-hop icon @djmarleymarl Marl, in celebration of his limited vinyl release featuring a track “Whataver” with Mac Miller, that up until now, was only ever digitally available. Joining the collaboration is our friend Tom from @instyleshoes1999 , another icon in the sneaker industry, bringing together music, art, culture, and craft beer into one project.

Built on a soft foundation of Pilsner malt, wheat, and oats, That Boom Bap is double dry-hopped with Nelson Bliss and Motueka from @freestylehops, delivering layers of tropical fruit, fresh citrus, and bright lime over a soft and extremely pillowy body.

Every detail of this project was a true collaboration. From the beer to the artwork, ideas flowed from everyone involved. The hand-drawn label by Marlon captures the nostalgia of ‘90s hip-hop and the culture that shaped us during our time in and around New York City—a time when music, sneakers, vinyl, and street art weren’t just trends, they were a way of life.

This one’s for the crate diggers, sneakerheads, beer lovers, and anyone who still remembers the sound of a needle dropping on fresh vinyl.

That Boom Bap. Available now at all taprooms @aurorabrewco @aurorabrewcoroc @aurorabrewcocuse

No distro. A handful of cases and draft will be heading to our long time friends Chris @bierwax and Kevin @harlemhops only. Beer available for purchase on our website for shipping within NYS only.

To purchase the limited release vinyl. Reach out to @mwillmusic and @jazzunderthebridge

Shout out to @anthonyy_walkerr for bringing the design together for print. by @aurorabrewcoroc

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16 days ago

Hopping into your scroll zone to let ya know that we’re hitting a double header tomorrow:
1.) Washington Square Park 11:30 am - 1:30 pm
@downtownrochesterny
2.) @aurorabrewcoroc 6pm-9pm by @aurorabrewcoroc

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a month ago

💗🍋 PINK COUNTRY TIME LAVENDER LEMONADE GOSE 🍋💗

It’s back!!! Run!! This one is always gone in the blink of an eye. We took everything you loved about summer as a kid and gave it a grown-up twist.
Pink Country Time Lavender Lemonade Gose is bright, tart, salty and refreshing, and just the right shade of pink. Real lemonade vibes, a touch of floral lavender, and a gentle salinity that keeps you coming back for sips.

Pull up a rocking chair and pour yourself a pint.

Available now at all Aurora locations while it lasts. 🌸☀️🍻

#FreshToDeath #AuroraBrewing #GoseSeason #PinkLemonade #FingerLakesBeer by @aurorabrewcoroc

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a month ago

MEGA. MOTUEKA. FRESH TO DEATH. 🍋🥝🌴

We took our flagship Fresh to Death IPA and cranked the Motueka dial all the way up. Hopped twice with @freestylehops Motueka and @phantasm.nz sauv blanc powder!

Mega Motueka Fresh to Death is loaded with ridiculous amounts of New Zealand Motueka hops, bringing waves of fresh lime zest, tropical citrus, sweet melon, and that unmistakable NZ hop character we can’t get enough of.

Soft, juicy, and bursting with hop aroma from the first crack of the can to the last sip.

Available now at all three taprooms @aurorabrewco @aurorabrewcocuse @aurorabrewcoroc

#FreshToDeath #MegaMotueka #AuroraBrewing #NewZealandHops #DrinkFresh by @aurorabrewcoroc

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a month ago

Congrats on #8 to our friends @harlemhops! A pillar the community and craft beer culture to say the least. Our collaboration beer with them is currently available in cans @aurorabrewco @aurorabrewcocuse @aurorabrewcoroc and you can check out Kenna online for draft.

Hopped with dolcita, citra, simcoe, simcoe cryo, citra cryo and phantasm! by @aurorabrewcoroc

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a month ago

Back, finally, is one of our favorite hops. PEACHARINE! This hop blew our minds last year after trying it. Our afresh to Death base with 100% peacharine in the dry hop, twice. Aromas of fresh peach, white gummy bears, peach candy, pineapple, lead to a perfectly juicy, creamy finish.

Available now in tiny quantities at all three taprooms @aurorabrewco @aurorabrewcocuse @aurorabrewcoroc by @aurorabrewcoroc

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2 months ago

It’s hot and it’s BACK!

Everyone’s favorite childhood lemonade, in beer form. Salty and sweet Gose style ale, brewed with sea salt and that good old lemonade mix.

It’s COUNTRY TIME!

Available at all locations in cans, draft flowing now in roc and king ferry. Syracuse tapping soon! @aurorabrewco @aurorabrewcocuse @aurorabrewcoroc by @aurorabrewcoroc

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2 months ago

WEDNESDAY, 8PM, we start to make history again.

Our @nyknicks are into the NBA finals.

To commemorate, we have just released a fresh batch, featuring a new suit from the one and only @realwaltclydefrazier. Pick up a fresh four pack from @deciccosbeer or askyour local spot in NYC and westchester for freshies, and keep an eye out for draft at your fave nyc bar. We’ve just sent a limited drop downstate through @sarenecraftbeer

Four packs also avails at all taprooms now @aurorabrewcocuse @aurorabrewcoroc @aurorabrewco

#letsgoknicks @knicks_everything @firesideknicks @lockedon_knicks #knicksbeer @msgnetworks by @aurorabrewcoroc

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2 months ago