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@auvarez

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o Bloco do Escocês foi criado pra movimentar a cultura, porque cultura só vive se tiver em movimento.

a St. Andrew Society, que já tem décadas de estrada no Brasil, estreou no carnaval de São Paulo em 2026.

criamos um sistema visual pra traduzir a personalidade da organização escocesa em um tom carnavalesco e levemente abrasileirado.

a ideia era trazer a galera pra ocupar a cidade em um clima de festa familiar. eles sentiram que era hora de dar um novo ritmo pros encontros, mas sem perder a essência.

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Bloco do Escocês was created to keep culture moving, because culture only stays alive when it's in motion.

after decades of bringing Scottish traditions to Brazil, the St. Andrew Society made its debut at the São Paulo Carnival in 2026.

we created a visual identity that translated the organization's Scottish heritage into a vibrant, carnival-inspired identity with a Brazilian touch.

the goal was to bring people together and fill the streets with a welcoming, family-friendly celebration. it was time to give their gatherings a new rhythm without losing what made them unique.

#branding #visualidentity #brandingdesign #brandidentity #design by @auvarez

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