Instagram story viewer> @avafruin__> Posts
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helping mission-driven organizations tell better stories.
strategy • campaigns • community growth
documenting the work/chaos behind it all
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unfortunately my productivity
is extremely dependent
on the vibes ✨

#bayarea 
#eastbay
#coffeeshop
#buildinpublic 
#remotework taken in The Hidden Cafe by @avafruin__
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2 months ago
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who knew! 

#bayarea
#marincounty
#freelancelife 
#creativework 
#socialmediamanagement taken in Sonoma County by @avafruin__
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2 months ago
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websites built. campaigns launched. an ungodly number of tabs finally closed. 
catch me right here until further notice ✌🏼 taken in Larkspur, California by @avafruin__
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2 months ago
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some days you just have to go to a music festival in your head you know? 

#outsidelands 
#mentallyimhere 
#bayarea 
#thestrokes 
#charlixcx taken in San Francisco, California by @avafruin__
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2 months ago
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coffee meetings ☕️

seriously.

the best projects, clients, opportunities, ideas, and relationships in my career have started over coffee.

not with a pitch. not with a proposal. not with an inauthentic networking attempt.

not because i was trying to sell something or get something. not an ulterior motive disguised as coffee.

just making the sincere effort to reach out, sit down, and get curious about someone else.

meet or learn about someone interesting. ask them to coffee. listen. stay in touch.

go into it having no idea where the conversation will lead (though, in my experience, it’s almost always somewhere good).

trust that that’s kind of the point ✨ 

#communitybuilding 
#buildinpublic 
#smallbusinessstrategy
#contentstrategy 
#creativestrategy taken in Marin County by @avafruin__
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2 months ago
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wife lands >>>

@isastormwoods 

#outsidelands2026
#sanfrancisco 
#laszewo 
#goldengatepark 
#osl taken in Outsidelands by @avafruin__
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2 months ago
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tonight is another matter (there will be no chill) taken in Golden Gate Park by @avafruin__
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2 months ago
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coffee meetings, notebooks, and walking around with 17 tabs open in my brain taken in Marin County by @avafruin__
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2 months ago
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will report back 

#socialmediamarketing #buildinpublic #contentcreator #contentstrategy #creativestrategy taken in San Francisco, California by @avafruin__
1
2 months ago
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thinking about all of the emails i almost didn’t send.

the conversations i almost didn’t start.

the ideas i almost kept to myself.

may this month be full of unexpected yeses.

(and being brave enough to ask in the first place)

#socialmediamarketing 
#buildinpublic 
#august 
#7daysaweek 
#contentcreator taken in Inverness, California by @avafruin__
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3 months ago
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i don’t usually love photos of myself.

i’m awkward. i’m weird. it feels uncomfortable.

but it hits different when one of your oldest friends is behind the camera.

and when it’s film.

and when it’s art.

and when it’s for something bigger than you.

getting to step in front of the camera with my dear friend @corrina_ again was really special. (shout out to our last portrait session… about 25 years ago? 🥹)

so much has changed since then.

one week ago, i got to celebrate seeing her first book of film photography, @cold_summers.zine out in the world at @sfartbookfair 

a few days later, she was behind the camera as we photographed the launch of my second political campaign.

that feels like one of those full-circle moments.

we’ve known and loved each other through so many different seasons of life. getting to not just cheer each other on from the sidelines, but actually collaborate in this one, feels extra special.

i told her i wanted these to feel less like campaign photos and more like me.

that’s also one of the main reasons i wanted to do this on film.

mostly because it forces you to let go of perfection.

to say she understood the assignment would be an understatement. 🖤

📸 by the amazing @corrina_ 

…

okay, now i need your help.

which one should become the new profile picture? 1, 2, 3, 4, or 5?

#filmphotography 
#campaignshoot 
#campaignstrategy 
#bayareacreatives 
#buildinpublic taken in Marin County by @avafruin__
3
3 months ago
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applies to social media too. just saying 🤸 

#bayarea
#smallbusiness 
#buildinpublic 
#contentcreator #creatorsearchinsights taken in Marin County by @avafruin__
0
3 months ago
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