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Avin Marketing

@avin_marketing

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با افتخار، در مدیریت بازاریابی، همراهیتان خواهیم کرد.
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We will proudly accompany you in marketing management.
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+98 912 687 5169
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. Beautiful advertisement of Mini Company by @avin_marketing
1
5 years ago
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. ترجمه فارسی در صفحات بعد . What Is a Marketing Campaign? Marketing campaigns promote products through different types of media, such as television, radio, print, and online platforms. Campaigns are not solely reliant on advertising and can include demonstrations, video conferencing, and other interactive techniques. Businesses operating in highly competitive markets and franchisees may initiate frequent marketing campaigns and devote significant resources to generating brand awareness and sales. Understanding Marketing Campaigns Marketing campaigns can be designed with different goals in mind, including building a brand image, introducing a new product, increasing sales of a product already on the market, or even reducing the impact of negative news. Defining a campaign's goal usually dictates how much marketing is needed and what media are most effective for reaching a specific segment of the population. Types of Marketing Campaign Activities There are many ways to market products and services to customers, from mailing brochures to coordinating a social media blitz. Small companies can email invitations to a special sale and offer a free product to every customer who brings the invitation. Larger companies can use paid advertising and professional agencies to reach a wider audience. Whatever the size of the company, it's important that someone is dedicated to handling the influx of traffic a marketing campaign generates. If you are prompting customers to sign up for your email list, you must make sure that the list is managed well and that new customers receive welcoming messages. If visits to your website increase, you must continually update your content to convert this traffic to profitable sales. Companies that lose sales due to major negative press often use marketing campaigns to rehabilitate their image. Turn the page. by @avin_marketing
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5 years ago
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. Honda creative advertising by @avin_marketing
3
5 years ago
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. ترجمه فارسی در صفحات بعد . What Is an Advertising Budget? An advertising budget is an estimate of a company's promotional expenditures over a certain time period. More importantly, it is the money a company is willing to set aside to accomplish its marketing objectives. When creating an advertising budget, a company must weigh the value of spending an advertising dollar against the value of that dollar as recognized revenue. Understanding an Advertising Budget An advertising budget is part of a company's overall sales or marketing budget that can be viewed as an investment in a company's growth. The best advertising budgets—and campaigns—focus on customers' needs and solving their problems, not company problems such as an overstock reduction. Special Considerations: Advertising Budget and Goals Before deciding on a specific advertising budget, companies should make certain determinations to ensure that the budget is in line with their promotional and marketing goals: • Target consumer: Knowing the consumer and having their demographic profile can help guide advertising spend. • Type of media that is best for the target consumer: Mobile or internet advertising—via social media—may be the answer, although traditional media, such as print, television, and radio may be best for a given product, market, or target consumer. • Right approach for the target consumer: Depending on the product or service, consider if appealing to the consumer's emotions or intelligence is a suitable strategy. • Expected profit from each dollar of advertising spending: This may be the most important question to answer, as well as the most difficult. Advertising Budgets: How Much Is Enough? Turn the page. by @avin_marketing
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5 years ago
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. Audi's beautiful and creative advertisement by @avin_marketing
0
5 years ago
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. ترجمه در صفحات بعد What Is Brand Loyalty? Brand loyalty is the positive association consumers attach to a particular product or brand. Customers who exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitors' efforts to lure them away. Corporations invest significant amounts of money in customer service and marketing to create and maintain brand loyalty for an established product. Coca-Cola Company is an example of an iconic brand that has resulted in customers demonstrating brand loyalty over the years despite Pepsi's products and marketing efforts. How to Create Brand Loyalty Marketing departments follow consumer buying trends closely and work to build relationships with their customers through active customer service. Consumer trends are the habits and behaviors exhibited by consumers regularly and over time. Some trends are static, but most trends evolve. Companies collect and analyze data on customer spending habits to better understand how to market their product. Marketers track changes in trends and create a corresponding marketing campaign to help the company acquire and keep the brand's loyal customers. Stellar Customer Service Perhaps one of the most important tactics for building brand loyalty is to provide exceptional customer service. Oftentimes, this is the only thing that sets a company apart from its competitors. Customer service done well contributes to a positive brand image and reassures customers that they are needed and valued. Within the customer service framework, brands should develop a system whereby customers can submit feedback, register complaints, and provide feedback. A dedicated team of skilled associates should be assigned to address their submissions promptly. Through these interactions, the company can develop and maintain strong relationships with customers, who will often commit to the brand and share their experiences with others. Why Is Brand Loyalty Important? Customers who are loyal to a brand will continue purchasing and will often try new products. These customers will likely spread positive word of mouth, persuading others to try the brand's products by @avin_marketing
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5 years ago
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. ترجمه فارسی در ادامه Value of Quality Consumers choose goods and services based on the assumption that they will be rewarded with value and satisfaction. Consumption is the process by which goods and services are used and assigned a level of value by the consumer. That level could be positive, if the customer was satisfied, or it could be negative if they did not find any value in their purchase. Marketers have to provide the right combination of quality, price and customer service in order to give customers positive value and satisfaction. That will in turn create happy, loyal customers. The formula looks like this: Quality + Price + Customer Service = Value and Satisfaction If a product/service is provided that has low quality, and a high price, that does not create a happy, satisfied customer. At the same time, having a great product at the best possible price means nothing if the customer is treated badly, or not provided with the opportunity to return unwanted items. So what is meant by ‘Quality?’ Quality is a product or service’s ability to meet the customers’ need or want. ارزش کیفیت مصرف کنندگان کالاها و خدمات را براساس این فرض که پاداش ارزش و رضایت آنها را دریافت می کنند، انتخاب می کنند. مصرف فرآیندی است که در آن کالاها و خدمات مورد استفاده قرار می گیرند و سطح مصرفی توسط مصرف کننده به آنها اختصاص می یابد. اگر مشتری راضی باشد ، این سطح می تواند مثبت باشد ، یا اگر هیچ ارزشی در خرید خود پیدا نکند ، می تواند منفی باشد. بازاریابان برای ایجاد ارزش و رضایت مثبت به مشتریان ، باید ترکیبی مناسب از کیفیت ، قیمت و خدمات به مشتری را ارائه دهند. که به نوبه خود مشتریانی رضایتمند و وفادار ایجاد خواهد کرد. فرمول به این شکل است: کیفیت + قیمت + خدمات مشتری = ارزش و رضایت اگر کالایی یا خدماتی ارائه شود که از کیفیت پایین و قیمت بالایی برخوردار باشد، مشتری را خوشحال و راضی نمی کند. در عین حال داشتن یک کالای عالی با بهترین قیمت ممکن در صورت برخورد بد با مشتری یا عدم امکان بازگرداندن کالاهای ناخواسته به هیچ وجه معنی ندارد. پس منظور از "کیفیت" چیست؟ کیفیت توانایی محصول یا خدمات برای تأمین نیاز یا خواسته مشتری است. by @avin_marketing
2
6 years ago
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. ترجمه فارسی در صفحات بعدی Why People Buy? Marketers spend millions of dollars trying to understand why people buy products and services. Sometimes it seems that there is no reason for a purchase, but in reality there is always a reason. Many factors are involved in a customers’ buying decision, any one of which can become the deciding factor, such as: Conspicuous consumption: Lavish spending for the purpose of displaying wealth or social status; preference for buying increases with price. Snob effect: Desire to buy something nobody else has; preference for buying increases with rarity or scarcity. Bandwagon effect: Desire to buy something everybody else is buying; preference for buying increases with perceived popularity. Economic-To enhance their lifestyle or to fulfill two of Maslow’s needs: physiological (food, shelter) and Safety and Security. Psychological-This is the study of how people interact with their environment, products are consumed to enhance their well being, for example air fresheners, furniture and convection ovens. Sociological-The study of the thoughts, feelings, and behaviors of group interaction, especially in a social setting. People want to feel accepted and loved by their peers and they need to consume products that will appeal to their chosen groups. For example a consumer wants to join a kayaking team would have to purchase the proper gear, clothing and maybe even music genre in order to fit in with the group. Practical-Consumers purchase products because they need them to survive, such as shoes and medicine. Impractical-is the opposite of practical, purchasing products that are not necessary. Rational-Purchases are made with logical, thought out reasoning. Irrational-products are purchased for foolish or absurd reasons. Factual-Purchasing products based on researched reports. Emotional-purchasing products based on feelings And etc #marketing # marketing_research # marketing_strategy # marketing_management #digital _marketing ## marketing_planning www.avinpk.ir by @avin_marketing
0
6 years ago
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. ترجمه فارسی در صفحات بعدی What is a customer? In marketing we tend to use the word customer / customers and consumer almost interchangeably. However our customer and the consumer are not strictly speaking the same. A customer is a person or company who purchases goods and services. A customer becomes a consumer when he or she uses the goods or services i.e. where there is some consumption. Customers categorised Customers can be categorised as B2C which stands for Business-to-Customer (B2C) for example where you buy sweets from a shop, Business-to-Business (B2B) where the shopkeeper uses the services of an accountant to write his tax return, C2B which is Customer-to-Business (C2B) for example where an individual sells his gold watch to a jewellery store and C2C or Customer-to-Customer (C2C) where  customers sell goods to each other. A great example for C2C is eBay, where consumers sell goods to other consumers. Turn the page... #marketing #marketing_research #marketing_strategy #marketing_management #digital_marketing #marketing_planning www.avinpk.ir by @avin_marketing
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6 years ago
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. شرکت مدیریت بازاریابی آوین •تحقیقات بازاریابی •استراتژی بازاریابی • برنامه ریزی بازاریابی •بازاریابی دیجیتال • بازاریابی محتوا • و CRM Avin Marketing Manegement Co Marketing Research Marketing Strategy Marketing planning Digital Marketing Content Marketing And CRM #marketing #marketing_research #marketing_strategy #marketing_management #digital_marketing #marketing_planning www.avinpk.ir by @avin_marketing
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6 years ago
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. شرکت مدیریت بازاریابی آوین •تحقیقات بازاریابی •استراتژی بازاریابی • برنامه ریزی بازاریابی •بازاریابی دیجیتال • بازاریابی محتوا • و CRM Avin Marketing Manegement Co Marketing Research Marketing Strategy Marketing planning Digital Marketing Content Marketing And CRM #marketing #marketing_research #marketing_strategy #marketing_management #digital_marketing #marketing_planning www.avinpk.ir by @avin_marketing
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6 years ago
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. شرکت مدیریت بازاریابی آوین •تحقیقات بازاریابی •استراتژی بازاریابی • برنامه ریزی بازاریابی •بازاریابی دیجیتال • بازاریابی محتوا • و CRM Avin Marketing Manegement Co Marketing Research Marketing Strategy Marketing planning Digital Marketing Content Marketing And CRM #marketing #marketing_research #marketing_strategy #marketing_management #digital_marketing #marketing_planning www.avinpk.ir by @avin_marketing
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6 years ago
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