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Aviva UK

@avivauk

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Welcome to Aviva UK 💛
Insurance, Savings, Investments and Retirement: protecting what matters most. Our Social Team’s here Mon–Fri, 8am–6pm.

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Ad | Homes aren’t just where we live. They’re where life happens.

@avivauk research say that four out of five homeowners say there are still improvements they’d like to make to their home. Every scuff, DIY and little change tells a story of who we were, who we are, and everything in between.

We opened up our home to share the memories that make it ours and show why the things that hold our stories are worth protecting 🏡💛

Approved by Aviva Aug 2026. Aviva Censuswide Survey, 29th June–2nd July 2026

#AvivaUK by @avivauk

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2 months ago

You could already own one of your biggest long-term investments. Chances are, you’re overlooking it👀

Your pension isn’t just a savings account. It’s an investment with the potential to help build the future you want. But for many of us, it sits on autopilot, overshadowed by life.

Not for much longer. It's time to see pensions in a new light.

Introducing The Pensions Playbook, brought to you by Aviva’s in-house pension experts. Throughout the series, we’ll break down how your pension really works, how to make more of it and the actions you can take to help get it working harder for the future you want.

Time to switch off autopilot and start optimising💡

Coming soon to YouTube.

#AvivaUK #PensionsPlaybook #Pensions by @avivauk

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a month ago

Self-employed? Pensions don't have to be complicated 💼

#AvivaUK #Pensions #SelfEmployed by @avivauk

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9 hours ago

Did you know menopause doesn’t just start at 50?

Many women start experiencing symptoms in their early to mid-40s, and 1% even experience menopause before then.

This World Menopause Day, learn the facts about what, the why, the symptoms and the support with our article.

Learn more by clicking the link in bio

#WorldMenopauseDay A woman with a blue headband sits on a sandy beach by the water, holding a small white dog and sitting next to a black-and-white dog, with a pier in the background. The text reads: Menopause Facts, symptoms and support. by @avivauk

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16 hours ago

Anxiety can affect anyone, but support from friends and family can make a real difference. Here are a few simple ways to be there for someone who may be struggling. 💛 A smiling couple holds hands on a beach at sunset. The man looks right, the woman looks up at him. Ocean waves are in the background. Text overlay reads: 'How to support a loved one with anxiety'. by @avivauk

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a day ago

‘I feel more me than I’ve ever felt’ Kerry Godliman on the menopause and her self-confidence #MenopauseMonopoly by @avivauk

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2 days ago

True or false: all the money in your pension is invested in the same way ❌

Here's the bit most people miss: your pension is usually invested across a mix of things, like shares, bonds and property. That’s called diversification and it can help manage risk while still giving your money the potential to grow. The level of risk can reduce as you get closer to retirement, too. And yes, the value will go up and down along the way. That’s normal, it’s the long game that counts. Click the link in bio to find out more.

Investment values can rise and fall.

This video is for educational purposes only. This should not be viewed as advice or a recommendation to invest. If you’re unsure what’s right for you we’d recommend seeking guidance or regulated financial advice. There may be a charge for advice.

#AvivaUK #Pensions #Investing #RetirementPlanning by @avivauk

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3 days ago

Breast Cancer Prevention 🎀

From spotting symptoms early to reducing your risk, here’s what you need to know.

#BreastCancerAwarenessMonth Pink background with a pink breast cancer awareness ribbon. Text: "Breast Cancer Prevention." More text on a purple shape: "Breast cancer affects around 1 in 7 women in the UK. Early detection saves lives. Here's what to look out for." by @avivauk

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4 days ago

Do you know what your pension is actually invested in? 👀

Your pension might look like one number on a screen, but behind the scenes, your money could be spread across hundreds or even thousands of investments. And you don’t need to be an expert to understand what that means for you.

🎥 Watch The Pensions Playbook to find out where your pension could be invested, how investment risk works, and what to check to make sure your pension still fits your goals. Link in bio.

Investment values can rise and fall. This video is for educational purposes only. This should not be viewed as advice or a recommendation to invest. If you’re unsure what’s right for you, we’d recommend seeking guidance or regulated financial advice. There may be a charge for advice.

#AvivaUK #ThePensionsPlaybook #Pensions by @avivauk

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5 days ago

When Karin was diagnosed with cancer, the experience felt overwhelming. But having support, information and access to treatment helped her feel more understood and confident about what came next.

Karin shares her experience and the challenges she faced after receiving a cancer diagnosis, along with the support that made a difference during her treatment journey.

Cancer can affect many areas of life, from physical health to emotional wellbeing. Hearing real stories can help others feel informed, reassured and less alone.

Watch Karin's full story via the link in our bio. Older woman, Karin, with grey hair sits thoughtfully on a sofa. Text reads: "I tried not to say the word 'cancer' [highlighted]. I thought, maybe if I don't say it, it's not happening." She wears a grey poncho, jeans, & scarf. A plaid blanket & glasses-themed pillow are beside her. by @avivauk

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9 days ago

Would you rather keep all your salary, or pay some in to pay less tax? 🤔

Paying less tax sounds too good to be true, right? It's a real thing, and it's called salary sacrifice. You give up a slice of your salary, your employer pays it straight into your pension, and depending on your circumstances you could end up paying less Income Tax and National
Insurance – with more going towards retirement. Not every employer offers it, so it's worth a quick check. Know someone who's never heard of it? Send this their way. ✉️ Click the link in bio to find out more.

Investment values can rise and fall. This video is for educational purposes only. This should not be viewed as advice or a recommendation to invest. If you’re unsure what’s right for you we’d recommend seeking guidance or regulated financial advice. There may be a charge for advice.

#AvivaUK #Pensions #SalarySacrifice #WouldYouRather #RetirementPlanning by @avivauk

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10 days ago

Life insurance for the whole of your life? Yes, that’s right.

No medical questions. No health checks. If you’re a UK resident aged 50 to 80 and you pay your monthly premiums. 🌟

Want to learn more? Click the link in bio.

#AvivaUK #Over50s #LifeInsurance by @avivauk

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11 days ago