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AZADÏ COUTURE

@azadicouture

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South Asian inspired womenswear🪭
Designed in London. Made in India
Founded by @siim_city

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Brocade should never look cheap.

I got tired of flimsy fast fashion versions, so I started making my own - rich fabric, proper structure, made to feel premium.

Pistachio Așali halter, styled with a gold and pearl choker and jhumka’s.

Which colour should I make next?

Link in bio for early access🪭

#fusionwear #brocade #indowesternfashion #smallbusinessuk #asianfashionuk by @azadicouture

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5 days ago

Come and have a chat with me & get to know the inspiration behind Azadï Couture🖤

#behindthebrand #smallbusiness #fusionfashion #desistyle #indowestern by @azadicouture

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5 days ago

Just a little main character moment with our gorgeous model Aiyesha😍

#maincharacterenergy #onlineboutique #smallbusiness #outfitideas reelfashion by @azadicouture

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8 days ago

There’s more than one way to wear your culture✨

#smallbusiness #fusionclothing #ootd #fashionreel #londonstyle by @azadicouture

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10 days ago

Join the waitlist for early access to our launch🖤

Azadicouture.com

#smallbusiness #fusionclothing #desilook #outfitideas #onlineboutique by @azadicouture

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10 days ago

Showing the world beautiful Indian brocade fabric one cute top at a time😍

#brocadetop #smalbusiness #desistyle #outfitideas #london by @azadicouture

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11 days ago

Grabbing Indian brocade with both hands before it gets rebranded as Scandinavian material 😂

#smallbusiness #londondesigner #onlineboutique #brocadetop by @azadicouture

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12 days ago

Creating something that I hope resonates with all of you that have grown up around two cultures🖤

#britishdesi #fusionwear #smallbusiness by @azadicouture

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15 days ago

Which ones your favourite?😍

Join the waitlist in the bio for release dates🖤

#smallbusiness #southasianfashion #boutiqueclothingonline #reelfashion #desi by @azadicouture

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16 days ago

I didn’t just wanna wear my culture at weddings so i decided to start making fusion tops which i can wear with jeans or a mini skirt which made me feel more like me!

Now it’s time to share it with you all💕

Our gorgeous model Aieysha in the Așali halter😍

Link in bio for all things Azadï🦋

[indian textiles, desi fashion, indowestern wear, fusion wear, outfit ideas, halter top] by @azadicouture

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17 days ago

There’s something about mixing the things I grew up with with the things I wear every day 🖤

Jhumkas and churiya with jeans and a fusion top somehow feels like me. A little traditional, a little modern, and completely my own.

I’ve always loved the idea that fashion doesn’t have to fit into one box. You can carry pieces of where you come from while still making them feel fresh, effortless and yours.

And honestly, this is exactly the kind of style I want to create more of. Pieces that feel connected to our roots, but still belong in your everyday wardrobe.

If you’re here for the journey, follow along 💕
And sign up to my mailing list in my bio to be the first to see what’s coming next.

#DesiFusion #IndoWestern #ModernDesi #FusionFashion #DesiStyle by @azadicouture

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24 days ago

building the clothes I wish I had growing up 🥹

for the South Asian diaspora girlies who love their culture but want to wear it in a way that feels like us 🖤

this was my first ever professional e-commerce shoot… and honestly, I had NO idea what I was doing 😅

but I’m building something I’ve wanted to see for so long which is South Asian-inspired pieces made for our lives, without having to choose between being British and being South Asian.

if you’re excited to see where this goes, join the mailing list - link in bio🫶🏽

and send this to your South Asian girlie who would get it 👀

#SouthAsianFashion #SouthAsianDiaspora #SouthAsianGirlies #DesiFashion #BritishAsian by @azadicouture

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25 days ago