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During the Dutch Grand Prix™ week, IWC hosted seven-time world champion Lewis Hamilton in their boutique.

For this special occasion, we helped them transform their retail installation. Our capabilities allow us to create new software for existing hardware, enabling a frictionless update on location. We have the ability to develop new themes and interactions while strategically reusing much of the impressive technology already in place.

The retail installation was envisioned by @modem.works, with the hardware physically developed by @rowansir, in collaboration with us.

Photo property of IWC Pressroom. All rights reserved.

#technology #retail #hardware #creative #iwc taken in IWC Schaffhausen - Amsterdam Boutique by @baast.studio
3
2 years ago
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Custom interactive for @flaneur & @awakenings taken in SugarFactory by @baast.studio
6
a year ago
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This year at @watchesandwonders 2026, we spent time observing how luxury brands are increasingly constructing environments around the object itself.

Across the fair, architecture, material, sound, movement, narrative, and interaction were used to shape atmosphere, attention, and perception.

Certain worlds kept reappearing throughout the fair. @iwcwatches framed watchmaking through space and engineering discovery. @panerai immersed visitors in water and diving heritage. @ulyssenardinofficial introduced robotics and speculative futures. @frederiqueconstant placed the maker at the centre of the experience, while @christiaanvanderklaauw astronomical watches approached watchmaking through astronomy and wonder.

What emerged was a broader shift from product display toward immersive brand worlds.

Our latest field report gathers a series of observations from this year’s fair, exploring the spatial strategies, experiential gestures, and creative territories that stood out to us throughout Geneva.

Read the full report → link in bio

#ExperienceDesign #SpatialDesign #luxuryretail taken in Geneva, Switzerland by @baast.studio
2
4 months ago
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Magnets & Iron Dust Simulation taken in Amsterdam, Netherlands by @baast.studio
3
a month ago
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@27b.ureau and @antinomystudio are partnering again to host the third edition of our 27Ⓐ talks series at Lood6 / 27b Office.

For this new event, we’re proud to welcome @jalexandertan from @mouthwash.studio , Abril & Roel from @baast.studio , @shumww and @paulsoulhiard 

Join us on September 22 from 19:00 for the talks, followed by drinks afterward. 

Poster by @stewart_armstrong_ 

Link in bio. Free event but RSVP Only. taken in Amsterdam, Netherlands by @baast.studio
10
a month ago
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At Baast, team members work in close dialogue with specialists across disciplines.

Our reach extends across a broad network of researchers, designers, writers, and other experts who contribute as the work develops, shaping decisions across research, design, testing, and implementation where depth is needed.

The team sets direction, structures the process, and guides the work as it takes form. taken in Amsterdam, Netherlands by @baast.studio
2
4 months ago
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@maxcoopermax at Paradiso in Amsterdam taken in Paradiso Amsterdam by @baast.studio
0
4 months ago
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taken in Amsterdam, Netherlands by @baast.studio
4
5 months ago
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We’re Baast Studio
A studio shaped like a living system. taken in Amsterdam, Netherlands by @baast.studio
1
6 months ago
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This is what in-room playfulness looks like. A corner becomes a character. A button becomes an invitation. We designed and built the Wheel of Sport with @modem.works. An interactive experience inside Nike’s flagship stores that gets kids moving though play. taken in Amsterdam, Netherlands by @baast.studio
3
6 months ago
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Running a studio is itself a design challenge. A system we refine continuously: how we collaborate, structure projects, and grow. Not by chasing scale, but by building something that compounds over time.

#baaststudio taken in Amsterdam, Netherlands by @baast.studio
2
6 months ago
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A while ago we worked with photographer @maria.bodil to capture some portraits for Baast studio. This is our Founder, Roel.

#baaststudio taken in Amsterdam, Netherlands by @baast.studio
5
6 months ago
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