Instagram story viewer> @backalmarketing> Posts

Backal Marketing

@backalmarketing

64

followers

27

following

Content • Strategy • Partnerships
📍 Charleston, SC
📸 Collabs Welcome
✉️ [email protected]

POSTS STORIES REELS TAGGED

15

1

2 months ago

Hi, I’m Rachel 👋

Marketing Strategist and Founder of Backal Marketing.

I help brands clarify their message, show up consistently, and grow with intention.

Let’s create something meaningful together! taken in Charleston, South Carolina by @backalmarketing

12

5

9 months ago

Charleston is having a fashion moment, and I’m here for it!

Last week’s Fashion & Design show was such a fun night. Incredible looks, a packed room, and so much creativity on and off the runway. Charleston continues to prove it has a fashion scene worth watching.

Being able to capture some of Charleston’s hottest events is easily one of my favorite parts of my job.

Thank you @thechscalendar for inviting me as your plus one. 🤍

Venue: Charleston Gaillard Center @gaillardcenter
Videographer: @getpatforcontent
Designer: Janet Mandell @janetmandellsale
Event Hosts: Charleston Fashion & Design @chasfashionanddesign
Entertainment: Seth G Music - @sethgmusic taken in Gaillard Center by @backalmarketing

47

9

2 days ago

Christie’s specialty: enhancing what’s already there. 🤍

For Taylor’s bridesmaid, she kept things soft, glowy, and natural with the prettiest soft glam look for her best friend’s wedding day.

Polished, effortless, and still completely her. Exactly how bridesmaid glam should feel.

Makeup: @christiekerrigan_mua taken in Isle of Palms, South Carolina by @backalmarketing

17

5

3 days ago

Came to film the glam, but ended up capturing so much more!

I came to film Christie working her makeup magic on beautiful bride Taylor, with Sammi on hair, and got to document so many sweet little moments from her wedding morning along the way.

Being able to capture moments like these is such a special part of what I do, and definitely one of my favorite parts of the job. 🤍

Makeup: @christiekerrigan_mua
Hair: @bridalbysammi taken in Isle of Palms, South Carolina by @backalmarketing

13

0

8 days ago

We had such a lovely day with Jess and her girls at Alhambra Hall. Jess flew in this week from New Mexico, and didn’t have time to squeeze in a trial, so we went in “blind” on wedding day, but I’m so happy with how everything turned out. We kept her skin make-up soft and natural, featuring those awesome cheekbones with some rosy glow, while playing up her gorgeous eyes with some customized individual lashes, a baby wing, and a tiny touch of purple shadow on the lid. taken in Alhambra Hall by @backalmarketing

17

1

14 days ago

A Day in the Life of Backal Marketing, Bridal Edition. 🎥

Spent the morning at the Kersey House capturing all the behind-the-scenes magic with Christie Kerrigan and her insanely talented hair + makeup team.

Content days like this are exactly why I love what I do.

Need someone to capture the behind-the-scenes of your business while you focus on doing what you do best? Let’s work together!

Glam Squad:
@christiekerrigan_mua
@glam.by.chandler
@stephaniedmcadams

📍Kersey House, Summerville

#BackalMarketing #charlestonmarketing #charlestonlife #charlestonwedding taken in Kersey House Summerville by @backalmarketing

24

7

a month ago

12

1

a month ago

Celebrating Analise + Victor. 💍🥂

So much fun getting to be behind the camera for their engagement party and putting together this recap of such a special night. 🤍

Wedding + event content creation is something I’ve been wanting to bring into Backal Marketing, and this made me even more excited to do more of it.

If you’re planning an engagement party, wedding, or wedding-related celebration in Charleston and want someone there to capture the candid, social-first content while you enjoy it, I’d love to be part of it. 🎥

Now booking wedding + event content creation through Backal Marketing. taken in Charleston, South Carolina by @backalmarketing

21

11

2 months ago

Your camera roll called. 📞 It wants a promotion!

Those clips sitting on your phone? Let’s put them to work.

Video carousels are one of my favorite ways to turn simple footage into content that’s engaging, valuable, and actually worth saving.

Film once. Repurpose. Get more out of your content. We love to see it.

Swipe for the how-to and save this one for your next content day! 🌴

#BackalMarketing #SocialMediaTips #ContentCreation #ContentStrategy #CharlestonSC taken in Charleston, South Carolina by @backalmarketing

8

0

2 months ago

39

5

2 months ago

Charleston Small Business Spotlight 🍣

📍@sushiwa_chs

Sushi Wa has quickly become one of my favorite spots in Charleston. Such a fun omakase experience, amazing sushi, and the kind of local spot you immediately want to tell everyone about.

If you haven’t been yet, add it to your list!

Want your business featured next? Send me a DM! 🙂

#BackalMarketing #CharlestonSC #SupportLocalCHS taken in Sushi-Wa by @backalmarketing

143

8

2 months ago