Instagram story viewer> @backbonebranding> Posts
Backbone Branding(@backbonebranding)'s profile avatar Download

Backbone Branding

@backbonebranding

546
posts
49.6K
followers
65
following
Branding Agency
Expressing the brand essence using design is what brings brands alive
POSTS STORIES REELS TAGGED
Download All
Sahar Sun Yogurt This is what successful rebranding looks like. After transforming Sahar Sun Dairy, the brand returned to expand into multiple new lines - this yogurt range is one of them. We extended the story we created for the brand into a global visual journey, proving that a strong, flexible concept can grow across endless products. Here the farmer and his cow move across cultures - from Greece to France to Venice - each package telling its own story. Fresh yet consistent while clearly communicating each yogurt’s cultural inspiration. https://backbonebranding.com/works/sahar-sun-yogurt/ by @backbonebranding
26
3 months ago
Download
When Heritage Shapes the Future Futuris reimagines wine packaging by merging folk craftsmanship with avant-garde design. Inspired by Hazarashen the art of layering “a thousand” wooden elements for roof construction, it transforms packaging into a modular object. Designed to store wine with care and continue its life beyond its initial purpose,Futuris by Backbone Branding student Nare Sargsyan shows that the future of design doesn’t replace heritage; it grows from it. by @backbonebranding
11
5 months ago
Download
The “Boo” owls are back, and this time, they’ve chilled out!  Royal Armenia’s “Boo” family has grown with a refreshing lineup of iced coffees. Each owl icon is meticulously designed with unique expressions and accessories to visually represent the different flavors. This design strategy maintains the emotional connection consumers have with the core brand icon and ensures instant recognition on the shelf. See how each owl got its style: backbonebranding.com #Gulfood #Gulfood2026 by @backbonebranding
72
6 months ago
Download
A beautiful start to 2026: the @Pentawards yearbooks are here.  We are honored to have 19 of our winning projects from the past two years featured in this renowned package design book. This achievement is the result of two years of hard work and creative passion of our amazing team. Our sincere gratitude to our partners for their trust and collaboration, and special thanks to @Pentawards and @Taschen for this prestigious recognition and for beautifully immortalizing our work. Backbonebranding.com #Gulfood #Gulfood2026 by @backbonebranding
0
7 months ago
Download
A beautiful start to 2026: the @Pentawards yearbooks are here.  We are honored to have 19 of our winning projects from the past two years featured in this renowned package design book. We are especially excited to see a Backbone Branding design gracing the cover of this publication. This achievement is the result of two years of hard work and creative passion of our amazing team. Our sincere gratitude to our partners for their trust and collaboration, and special thanks to @Pentawards and @Taschen for this prestigious recognition and for beautifully immortalizing our work. Backbonebranding.com #Gulfood #Gulfood2026 by @backbonebranding
2
7 months ago
Download
Car Wash Branding: Done! We gave a car wash brand a high energy identity centered around one thing: reclaiming your time. Our bold visual system uses electric blue and bright yellow to signal speed and optimism, transforming a chore into a positive lifestyle solution. The custom “d!”icon communicates efficiency and a finished job. Now, “Done!” is the smart choice for busy people who value every minute. Backbonebranding.com by @backbonebranding
7
7 months ago
Download
A story told in a single, continuous line. The ETERNIA logo makes the show’s idea visible. We began by delving into its narrative, creating a design where one smooth line flows from the first letter to the last, forming an infinity sign (∞). This single mark captures the show’s essence eternal cycles, transformation, and timeless wonder. The same design principle runs through every detail, including the Armenian version, shaping a unified story that connects across cultures. by @backbonebranding
0
8 months ago
Download
“ETERNIA has finally premiered and it’s even more spectacular than imagined. It was an incredible experience collaborating with the ETERNIA creative team, from the very first day of the brand discovery workshop all the way through to the rollout and live show. During the workshop, we distilled the essence of the show into a single, powerful idea: Metamorphic Wonders. Watching that idea come alive on stage was an unforgettable experience. From storytelling to visuals to stage experience and with a logo that best captures ETERNIA’s transformative spirit — the brand now speaks in one clear, unified voice.” by @backbonebranding
4
8 months ago
Download
Flavor You Can See For premium vinegar brand “icancook”, we created an identity that visually captures the blooming of flavor. We made the abstract idea of “flavor enhancement” tangible through a minimal system: an ingredient-shaped drop placed over its initial. As the drop meets the letter, it blooms - symbolizing how flavor opens with a single drop of quality vinegar. Backbonebranding.com by @backbonebranding
14
8 months ago
Download
The Armenian National Philharmonic Orchestra (ANPO) is celebrating its 100th anniversary. Backbone Branding designed a special logo to bridge their rich heritage with a modern look. Congratulations on this historic milestone! Backbonebranding.com by @backbonebranding
4
8 months ago
Download
A century-long symphony of love and harmony. The Armenian National Philharmonic Orchestra (ANPO) is celebrating its 100th anniversary. We designed a special logo to bridge their rich heritage with a modern look: the iconic conductor’s baton movement is reborn as the “1” in “100.” The “0”s are dynamic, living frames, ready to display the energy and life of the orchestra today. Congratulations on this historic milestone! @armphilharmonic https://backbonebranding.com/ by @backbonebranding
0
8 months ago
Download
Մատենադարանի ձեռագրերից հայկական միջնադարյան բժշկության հնավանդ, գաղտնազերծված բաղադրատոմսով հնեցված «Մատենից. արքայական բալասան» ըմպելիք Վաճառվում է միայն Մատենադարանում “Matenits” Royal Elixir, created based on the decoded recipes from the Armenian medieval medical manuscripts of Matenadaran Available only at Matenadaran. by @backbonebranding
5
8 months ago
Download
×

Download all media on this page

Photos Videos
back to up