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Baeby

@baebyau

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Eczema & sensitive baby skin.
Derm-tested, steroid-free, Australian made 🐨
Trialled by real Aussie families.
👇🏽 Shop your baby's routine.

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I grew up with eczema.

I know what it’s like to avoid certain products, to rely on steroid creams, to feel like nothing gentle actually works.

As a product developer, I’ve spent time creating skincare — but I wanted to create something personal or something that didn’t just “tick the boxes,” but actually worked for real baby skin.

But I didn’t do it alone.

With help from The Baeby Bunch — over 30 real Aussie families who tested, trialled, and helped shape every formula you see today.

Because too often, brands are built in boardrooms.
We built Baeby with the people who actually use it. by @baebyau

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a year ago

Real skin. Real results. Real baebies 💛

Every photo in this carousel was shared by a parent from our Baeby Bunch — families who tested our products on dry patches, redness, cradle cap, barrier flare-ups, and more.

Powered by clinically tested ingredients (like our 7 gentle Asian botanicals), our formulas don’t just sit on the skin — they actually support and repair the skin barrier.

✨ Dermatologist tested
✨ Sensitive skin approved & tested
✨ Backed by science, made in Australia by @baebyau

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a year ago

Invitation to play and do self self care!! 😝 F literally squealed opening this @baebyau package 📦 did have to stop her lathering on everything at once haha she’s like one sneeze away from doing a slip n slide down the hallway with the amount she used hahaha My little moisturised menace 🤪

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#Baeby #Baebybunch #parenting #toddler #motherhood skincare kids skincare by @baebyau

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a day ago

We didn’t write these. Our customers did 🤍

Drool rash, flare-ups, nothing working - we hear this every day. Saviour Serum and Shield Balm were built for exactly this.

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#baebyskincare #sensitivebabyskin #babyeczema #shieldbalm #savioursserum by @baebyau

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5 days ago

Our new favourite skin care 💛 Use code KAISHA20 🌈 @baebyau #baeby #baebybunch by @baebyau

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7 days ago

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9 days ago

A little something we’ve been loving for Rivi lately 🤍 @baebyau

We were sent the Squeaky Clean Wash, Like A Hug Lotion & Shield Balm, and they’ve been such a lovely addition to his little routine. 🫶🏼

Rivi has quite dry, sensitive skin and is eczema prone, so we’ve always struggled to find products that work well for him without irritating his skin. These have been so gentle and have left his skin feeling clean, soft and moisturised.

And can we talk about the packaging?! So cute 🥹

We’re so glad @baebyau reached out and gave us the chance to try these, they’ve been such a great fit for our little guy 🤍

If you want to give them a try, you can use COURTNEY20 for 20% off 🤍

#baeby #baebybunch #babyskincare #reel #gifted by @baebyau

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11 days ago

no mess, no spatula needed, no finger dipping…..game changer?! a push down for a barrier cream just feels like common sense but I’ve never seen one before!😮

We’ve also been using the wash + lotion combo for our bath time routine and I love that they’re genuinely fragrance free & non irritating

so much research goes into choosing products I feel comfortable using on my bub, which is why I love that @baebyau is dermatologically tested, sensitive skin focused & made here in Aus🦘

and of course, I’d never put something on my son that I haven’t tried for myself. safe to say, I’m impressed!

aesthetically pleasing AND actually practical? this could have only come from a mum’s brain ⭐️ ⭐️ ⭐️ ⭐️ ⭐️

DC: CRYSTAL20 by @baebyau

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12 days ago

If you’re like me, you look forward to bath time just as much as you look forward to your first morning coffee (IYKYK). 🛁🥹

We’ve been loving the beautiful @baebyau range as part of our boys’ bath time routine. It’s made in Aus, dermatologically tested and specifically formulated to be super gentle on delicate, sensitive little skin. How good!! 🩵🫧

#gifted by @baebyau

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15 days ago

POV: shooting the campaign with baebies who actually use it 🧴

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#babycare #sensitiveskin #australianmade by @baebyau

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19 days ago

The Gentle 7 didn’t come from a skincare trend.

It came from years of working across the beauty industry - watching what Korean beauty was doing with Centella and Licorice Root long before they became buzzwords. These were ingredients I kept reaching for across completely different product categories because they worked.

When I started formulating for my own baby, I didn’t start from scratch. I started from what I already trusted - and built it into my own. 💛

Meet the Gentle 7 - shop the link in our bio.

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#baebyskincare #gentle7 #centella #babyskincare #australianbabybrand by @baebyau

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20 days ago

56 days. One tube. Zero complaints from the baeby 🤍

Like A Hug Lotion - link in bio.

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#likeahuglotion #baebyskincare #newmumaustralia #babyskincare #mumlife by @baebyau

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21 days ago