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ReFounder & CoFounder @sironahygiene (Built | Sold | Reclaimed) | Innovating Feminine Hygiene | ET, Fortune & BW 40 under 40| TEDx Speaker | Dreamer
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Historical day for us ! 🤩

We have collaborated with Delhi International Airport Ltd (DIAL - GMR) and created India’s first (perhaps worlds first too) customised feminine hygiene vending machines, these shall be placed outside each washroom for women at airports (T2 is already live)!

It’s special because 

- Offers choice
The machines are one of a kind! So far small vending machines, hidden in washrooms dispensed pads. Issue - women use different period products like pads, tampons, liners, cups etc - offering only pads left them out. Now they have the choice ! Machines will dispense 5 top #Sirona period products to make travel easier for women (pads, panty liners, Menstrual cups, toilet seat covers & intimate wet wipes)

- Unprecedented convenience 
It’s also special as these will be placed outside each washroom for women, so that those in need don’t have to look around for a pharmacy / store selling feminine hygiene products. 

- It’s easy ! 
They are all powered by digital payment wallets, no need for cash ! 

- & It’s out in the open ! 
Machines have been placed right outside each washroom for women & not inside. For me, this is a big step, So far pads / periods - products or discussion have been very hush hush ! By placing these machines outside, we are normalising the availability, breaking the #taboo !

I am thankful to the DIAL team, Bureau Of Civil Aviation Security & Videh Jaipuriar Sir for taking this up. Looking forward to this going live on T3 and T1 soon! And hopefully at all other airports 

Special thanks to Vipin Tyagi  from DIAL - GMR Group & Kishore Pattnaik from our end for their constant push, without them, pulling this off would have been impossible!

Thank you all the well wishers & friends in the media for covering this :)
@sironahygiene @gmraerocity by @bajaj.deep
14
3 years ago
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Tu mera hero ❤️ @bajaj.deep in @livemintlounge @live_mint taken in Planet Love by @bajaj.deep
21
2 years ago
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Thank you @inc42.media for this :) by @bajaj.deep
5
4 years ago
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Okay… something is definitely going on at Sirona. 👀
The office was taken over.
The adults were sent out.
.
We’d tell you what’s happening…
but where’s the fun in that? 🤫
.
Something teeny is coming. Stay tuned. 👀 by @bajaj.deep
11
2 days ago
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Building a women-first brand as a man founder? There’s a story behind that. 👀

Deep Bajaj, Refounder of Sirona, joins Storyboard18’s Sakshi Dhingra to talk breaking taboos, building trust and rethinking women’s health.

🎥 Watch the full conversation on Storyboard18’s YouTube channel today at 9 PM! 

#Storyboard18 #StoryboardLive #DeepBajaj #Sirona #WomenHealth by @bajaj.deep
1
4 days ago
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Meet Sirona, founded by Deep & Mohit Bajaj - Deep noticed his wife skipping water on a road trip to avoid filthy highway toilets. Built India's first female urination device after 700 cold emails and one reply. Sold the brand for ₹450 crore, watched the new owners nearly kill it, and bought it back for ₹150 crore. He calls himself the ReFounder.

Welcome back to Checkouts by BotSpace - where we buy, test, and break down D2C brands honestly. No fluff. No paid hype.

Comment "sirona" to get the product link in your DMs.

#Sirona #BotSpace #CheckoutsByBotSpace #FeminineHygiene #IntimateWellness #D2CBrands #MadeInIndia #PeeBuddy by @bajaj.deep
8
2 months ago
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When the gang reunites to turn the London streets chaotic once again !! #londonshallremember ❤️❤️ #acompletesummer2026 by @bajaj.deep
3
3 months ago
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Architecture keeps us inspired. Alcohol keeps us interesting. 🥂

Some people say, good food, good mood.
I’ll travel far for a good bar. taken in Gravensteen by @bajaj.deep
7
3 months ago
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Issued in public interest! taken in Europe by @bajaj.deep
14
3 months ago
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This ReFounder Didn't Just Build The Brand. He Tested It Too.

Deep Bajaj did not just build Sirona and step back. He tested everything he put out into the world. Because if you are going to ask someone to trust a product, they are too embarrassed to buy at a pharmacy counter you better know exactly what you are handing them. Not a pitch. Not a vision statement. Just a founder who meant every word of what he built.

In conversation with Sakshi Dhingra, Assistant Editor, Storyboard18.

Watch the entire conversation on Storyboard18's YouTube channel. Link in bio.

#storyboard18 #DeepBajaj  #Sirona #womenhygiene #initimatecare by @bajaj.deep
3
3 months ago
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A discussion with Deep Bajaj about public toilets quickly turns into something much bigger. From highways and railway stations to airports and schools, the panel questions why women's needs are still treated as an afterthought in spaces meant for everyone. The conversation goes beyond hygiene and convenience to examine a deeper issue: generations of women have been taught to adjust instead of asking why things were built this way in the first place.

In conversation with Sakshi Dhingra, Assistant Editor, Storyboard18.

Watch this episode live on CNBC-TV18
🗓️ 13th June (Sat) – 8:30 AM
🗓️ 14th June (Sun) – 11:30 AM | 2:00 PM

Also streaming on Storyboard18 YouTube Channel
🗓️ 13th June (Sat) – 11:30 AM

#BoldCare #Sirona #Hygiene #Wellness #IntimateCare by @bajaj.deep
4
4 months ago
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Exciting news at @sironahygiene !! :) 

We’ve built India’s first Feminine Hygiene Vending Machine offering multiple period products - because why should women have access to only pads? 

We’re now looking to expand aggressively across universities, corporate offices, malls, airports, cafés, co-working spaces, and other high-footfall locations to ensure women never have to compromise on choice during their periods. 

Sharing a short video here. 

Help required 🙌 
If you know:
• University decision makers 
• HR/Admin teams at offices 
• Mall owners/operators 
• Facility management companies 
• Retail chains or institutions 

that might be interested, I’d genuinely appreciate an introduction/referral. 

Would mean a lot if you could help connect us to the right people ❤️ by @bajaj.deep
2
5 months ago
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