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“Who’s gonna carry the gimbals?”
Austin, TX📍
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It’s amazing what boundaries you can push when you have a team behind you.

The goal of this commercial was to create an essence of hydrating, thirst-quenching flavor for the 6-product lineup, through set design and poppy, vibrant visuals. 

Safe to say we created that vibe with @ashleybluedef and @iamniaivy 💅

@vitamasques @target exclusive release, “Summer Refresh”

Director @batesmadeit 
DP @batesmadeit 
Client @vitamasques 
Gaffing @wanderlustvp 
PA/ Model @takumiionthebeat 
Edit + Color @batesmadeit 
Brand Rep/ Art Design @kelscurls @priscillia.jpeg 
MUA @denise.mua @a.r.i.e.l.beauty 

#commercial #beauty #director #colorgrade #cinematographer #editor taken in Los Angeles, California by @batesmadeit
137
a year ago
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In the journey of being a creative, there are chapters that have “prove it” moments. Moments where you have an outlandish idea, and your mind fills with doubt about your ability to execute it… but you do it anyways. You lean on the hours you’ve invested into learning and perfecting your craft.

This commercial concept from the director (Connor Bates) was to feature a classic Ford muscle car facing a sandstorm in the backroads of Texas. Symbolic of American muscle cars preserving their value and character over their many years. 

It would prove to be a doozy of a vision with the complexities of filming on narrow, unpredictable dirt roads, along with the fact that the sandstorm elements would have to be generated with CGI in post. 

NOTE: no AI was used in this commercial. Every shot of the car is proprietary and original (not stock footage).

We put our all into this project. Weeks of pre production, a fast paced 1-day shoot, and weeks of laborious editing. 

Bear in mind, this is a Ford spec ad (no formal endorsement or involvement from Ford), so the team’s effort was based on pure passion to creative something awesome. And I’m proud to say I think we did just that. 

“American Muscle” - Ford featuring @fonzian 

Director @batesmadeit 
DP @jjdvisuals @batesmadeit 
Visual Effects @robotic_cowboy 
Drone Op @briankimble 
Edit + Sound Design @batesmadeit 
Talent + Car Owner @fonzian 
Voice @nateboyer37 

@ford #commercial #ford #musclecar #specad taken in Austin, Texas by @batesmadeit
136
2 years ago
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Imma Cowboy. Sorta. Slangin’ Meat 🥩 

Swipe 👉🏽

The @8primal ads lineup just hit from @batesmadeit I’m stoked to get y’all’s input. Scroll through and let us know what’s Good, Bad, and Ugly!👇🏽😎

Please share with your tribe if so inclined!🤘🏼

and Never Forget to Never Forget… that Every. Single. Order on 8Primal.com supports our Cowboys… I mean Vets & Players @mergingvetsandplayers 🇺🇸🥊

S/O to our friends at @burlebo for the pearl snap!

#texas #texasmeat #texassteak #8Primal #oddlysatisfying #cowboybebop #cowboys #rodeo
#8primalcutsofbeef #oddlysatisfyingvideo taken in Weimar, Texas by @batesmadeit
186
2 years ago
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The ad that broke through the noise of social media.

@keneurich x @columbia1938 

I had NO idea this piece was going to get the response it’s getting. The OVERWHELMING amount of love, support, and kind comments and messages has literally filled my heart since this went live.

Massive, massive thank you to Ken for coming to me with this project, and trusting me to execute it. I can’t wait for the next one.🤘🏼🎥

Brand @columbia1938 
Featuring @keneurich 
Production Company @stoktstudios 
Director + DP @batesmadeit 
Edit + Colorist @batesmadeit 
Color Support @videovillageco 
PA/ BTS/ Grip/ Audio @bytorbs (🐐)
Producer/ BTS @bradenbarrettt 

#filmmaker #videographer #keneurich #columbia #director taken in Austin, Texas by @batesmadeit
85
25 days ago
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This is easily the single coolest carousel post I have made on this app.

I thought it would be fun to show just about every element of a campaign that I could: the behind the scenes, the directing, my personal thoughts and hindsight on the project, and the finished moments.

Honestly, I’ve never even seen one of my own projects in this light, so it’s pretty freaking cool being reminded all the hard work and collaboration that goes into everything we do. It takes a village, truly. 

Massive shoutout to @jasprco for trusting us with this campaign, and their absolutely stellar team.

Client @jasprco 
Producer @keithandrewhudson 
Production Company @stoktstudios 
Director/ DP @batesmadeit 
PA/ BTS @bytorbs 
Photographer @alexkiing 
Color + Edit @batesmadeit 
VO @jasprco 

Every scene shot in Austin, TX. No AI was used :) 

#videoproduction #austintx #commercial #filmmaker #director by @batesmadeit
49
a month ago
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Read the caption under each slide for more thoughts...

#videoproduction #videographer #commercialdirector #productioncompany 

Truth #1: Consumer cameras have reached a technological ceiling. Almost every modern camera shoots in 4K, has LOG color profiles, insane color depth, and elite autofocus. No specific camera gives you an edge anymore. Considering nearly 100% of content is posted on social media, camera technology has far surpassed the platforms that content is actually shared on. You can’t “wow” a client with a 4K 60fps video anymore. So... what’s left? Clients pay for your MIND.
Your ideas. The way you see opportunities to create unique content for products or industries you’re passionate about. Your understanding of video production and how you can maximize a client’s budget to create content that actually creates ROI. 

This era of gear becoming obsolete has opened a new chapter of opportunity for creatives with original ideas.

Truth #2: Brands simply can’t keep up with video marketing anymore. Their first-year intern being tasked with handling their entire social media presence definitely can’t (no shame, you guys are doing your best!).

At the end of the day, the C-suite at a brand wants their money going toward a problem-solving production team. A team that’s going to make their life EASIER, not harder.

Yes, you have to be a good video production company. But you have to be even better at communication and reassuring your client that you understand what they need and can deliver above and beyond their expectations.

Truth #3: To put it simply, AI hasn’t had much of an effect on the video production industry... or has it?

Truth be told, the only production companies that have really been hurt by AI are the ones trying to mask bottom-barrel quality with 300 deliverables that their client doesn’t even know what to do with, and that ultimately won’t move the needle for the brand.

What I’m trying to say is this: AI has become far more of a tool for creatives than a threat. It’s embedded into our workflows, our software, and the way we work every day. 

The creatives who embrace it will move faster than the ones who fight it.

Truth #4: I’ve been ru taken in Austin, Texas by @batesmadeit
15
2 months ago
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@glenpowell x @omega 

One thing I’ve loved since moving to Austin… cool stuff like this happens right in your backyard. And, if you’re lucky, you get to capture it🎥

Insane to say I’ve now been able to capture GP on two separate occasions…

Shot + edit + color: @batesmadeit 
Support: @bytorbs @freshreshi @rickacortez 
Venue: @assemblyhallatx 

#videographer #director #filmmaker #videoproduction #austintx taken in Austin, Texas by @batesmadeit
37
3 months ago
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The Iron Pilot 

So stoked to share this with you all. Full doc will be posted on my YouTube channel @joeymiuccio 

My first legit documentary and so happy to have worked with @batesmadeit on it this year. 

Coming soon 🎥

#ironman #pilot #pilotlife #documentary by @batesmadeit
132
9 months ago
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There are certain visions that you have a feeling about… visions that you know, if you can somehow bring it to life, it will be epic.

This was one of those visions.

Filmed in my driveway with a hose and a few amazing people to make this crazy idea come to life. 

No AI was used here. All footage was shot in 1794FPS with the new @pixboomtech SPARK. Massive shoutout to the team their letting me give this beast a rip pre-release. I truly can’t believe the quality and insane slow mo that comes from such a small and easy to use body.

Slide to the end to crack a cold one with us🍻

SEADOO - “PRESSURE”

Brand @seadoo 
Director/ Edit/ Color @batesmadeit 
Camera op @bytorbs 
Lighting assistance @zacharypolivka 
Water Tech @trinnorriss 

#cinematography #director #commercial #slowmotion #videoproduction taken in Austin, Texas by @batesmadeit
98
4 months ago
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Filming my first Ironman, but making it emotional…

Visceral, even. Palpable.

Races like this truly, utterly fire me up to capture. The raw emotions, the pain, the celebration, the grit… it’s all beautiful. 

Captured these shots while shooting for a larger project for @joeymiuccio … threw a couple sneak peek shots of him in there.

Can’t wait to film more of these races, and to show y’all what me and Big Joe are working on⚡️

#filmmaker #triathlon #videographer #ironman #race #sony #running #cinematography taken in Austin, Texas by @batesmadeit
259
a year ago
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For the moisturized man….

There’s nothing I love more than creating pieces that use paradox’s and a fun script to tell a brands story. While also poking fun at traditional commercial styles… and showing behind the scenes. All in one sweet capsule.

The BTS dialogue is about 99% accurate to how we are off camera as well🤣 

Featured brand: @wildromanofficial (thanks for the product buddy @dominicfusco )
Director/ DP/ edit/ color: @batesmadeit 
DP/ AC/Talent: @bytorbs 
Talent: @zacharypolivka 

#commercial #director #cinematography #behindthescenes #filmmaking taken in Austin, Texas by @batesmadeit
47
5 months ago
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Sometimes you need the bang…

and sometimes you need the buck.💥

This concept started with @promix coming to me and saying “Okay, so we’re coming to Austin, we have a badass ranch with cows and horses, and we have @devonlevesque … let’s make something sick”

Naturally… it was a “hold my beer” moment.

8 days from discovery pre-production to shoot day, and 8hrs on set… this one was efficient. 

I wrote the concept knowing that I wanted Devon’s voice and character to naturally lead the progression of the script from problem to solution, and he executed it perfectly on set.

1 campaign hero commercial, 4 narrative supporting reels, and over 30 unique video assets delivered 🎥

So damn thankful for projects like this. Special thank you to @nataliebally for bringing us onto the project, and for @jjdvisuals & @bytorbs for being my right hand men to get the job done. 

Stoked for what’s next 🤠

Director @batesmadeit 
AD @jjdvisuals 
Producer @nataliebally 
Client @promix 
DP @batesmadeit @jjdvisuals 
PA + BTS @bytorbs 
Edit + Color @batesmadeit 
Talent @devonlevesque @kallaibuynafit 

#commercial #videoproduction #videographer #director #cowboy taken in Austin, Texas by @batesmadeit
34
9 months ago
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