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Peter Bayer

@bayer_peter

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CEO @visacashapprb Formula 1 Team

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Günstig gekauft, heute 3 Milliarden wert

Vor 20 Jahren hießen die Racing Bulls noch Minardi und waren das erfolgloseste Team der F1-Geschichte.

Später Toro Rosso und AlphaTauri, heute Racing Bulls. Kaufangebote über 3 Milliarden Dollar werden inzwischen abgelehnt. 👀

Peter Bayer ist kein Eigentümer, aber seine Entscheidungen und sein Weg sind mit diesem Aufstieg eng verbunden.

Er ist persönlich und beruflich mit Snowboarding aufgewachsen, kam über Umwege zur FIA und ist heute Chef des Racing Bulls F1-Teams.

Wie war der Weg dahin? Über den unfassbaren Aufwand für einige Sekunden mehr Geschwindigkeit und am Ende Sichtbarkeit? Modernes Sponsoring und Marketing, die Red-Bull-Sportwelt, Formel-1-Legenden und brutal viele Reisen.

Danke an @danielgrieder für das persönliche Intro. War extra vor Ort im Hauptquartier in Faenza, nahe Bologna, mitten in der italienischen Motor-Region.

Pod mit @bayer_peter jetzt live. by @bayer_peter

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16 days ago

Congratulations @fernando_bayer13 Junior Champions 2026!!! Such a great team! Very proud of you🚀💯🍾 by @bayer_peter

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4 months ago

taken in Visa Cash App RB by @bayer_peter

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5 months ago

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9 months ago

by @bayer_peter

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10 months ago

@f1movie taking our sport to the next level - Time to get your tickets everyone - coming soon to a cinema near you! by @bayer_peter

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a year ago

Another strong weekend of the team in Barcelona - last race of the tripple header and more points for @visacashapprb - @isackhadjar drove a super strong race and finished in P7. @liamlawson30 just missed out on P11 due to a late safety car and no fresh tyres for the final stint but he was very fast all weekend long. Great work on the car, the strategy, mechanics and the marketing , commercial and comms team - everyone going above and beyond - such a great group of people - Looking forward to Montreal now. by @bayer_peter

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a year ago

Celebrating @isabelle.bayer Birthday and 20 years together @larosedesventsmc - here’s to the next 20 and beyond - love you! by @bayer_peter

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a year ago

Merci Monaco! Best career finishes for @isackhadjar and @liamlawson30 with P6 and P8 at the Monaco GP - the boys showed outstanding skills at the Saturday qualifying through the twisty Monaco circuit and thanks to @visacashapprb dream team strategy they managed to bring home 12 points! Let’s gooo to Barcelona! by @bayer_peter

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a year ago

Home race in Imola in front of all our team was something special - grazie @visacashapprb siete fantastici!! Improved performance and very good pace from both Isack (who scored again 2 points) and Liam (who was on a different strategy and unlucky with the VSC). And we celebrated Alan’s 600th F1 race - such a role model! On to Monaco! 🇲🇨 by @bayer_peter

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a year ago

Couple of magic days @f1mia with our gorgeous @redbull magenta summer edition livery. Sprint race saw Liam racing his heart out - unfortunately due to a penalty he dropped out of the points. Sunday’s race was very interesting as we all thought rain might hit the track but it finally did not happen. Liam had contact in Lap 1 and lost a lot of performance on the car - we had to retire. Isack did a fantastic job - a bit unlucky with the VSC but with great race pace and almost grabbed that point from Yuki. Next week is our home race in Imola with all our colleagues from Faenza attending - cannot wait to see all at track. by @bayer_peter

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a year ago

The 2025 team watch from @tudorwatch is here - Black Bay “Carbon 25” limited edition! #born to dare @visacashapprb by @bayer_peter

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a year ago