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Bayer Public Relations

@bayerpr

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✨PR/Marketing
🍽️ Culinary/Hospitality/Restaurants
📍Est. 2003 #NYC
💃 Founder @sharibayer
🎧 Host/Prod @allindustry
📘 Author #chefwise @phaidonpress

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Exciting news! Our founder @sharibayer just got a preview copy of her new book CHEFWISE, Life Lessons from Leading Chefs Around the World (@phaidonpress, Spring 2023)! Can’t wait to share it with you! ✨

CHEFWISE (#chefwisebook) features inspiration, advice and life lessons from 117 outstanding chefs around the world.

“In this groundbreaking guide, leading chefs from around the world share their insider knowledge & anecdotes on how they do it all—from balancing creativity in the kitchen with running a business to managing teams while building brands. These mavericks cover everything aspiring chefs need to know that’s not taught in culinary school. The participating chefs—including Michelin-star veterans, up-and-coming professionals, & casual restaurant owners—share in their own words what’s essential in a chef’s everyday life. Organized into thematic chapters—from Philosophy and Leadership to Inspiration and Activism—author Shari Bayer, host of the popular podcast, All in the Industry, has created the ultimate culinary canon of chef wisdom and life lessons from the kitchen and beyond.”

CHEFWISE is now available for pre-order @ Phaidon.com, Amazon.com & more! #linkinbio👆

#thankyouinadvance #newbook #imanauthor #author #book #chefwise #phaidonpress #chefs #chefadvice #nyc #sharibayer taken in Phaidon Press by @bayerpr

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4 years ago

Cheers!! 🥂 All the best in 2025 & beyond! ✨ #happynewyear 🎆 #centralparkboathouse #nycboathouse #centralpark #bayerpr #thelegendsway #nyc taken in Central Park BoatHouse by @bayerpr

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2 years ago

Smiles & hugs in Vegas! ✨ Loved being a part of @theworlds50best’s inaugural North America’s 50 Best Restaurants 2025 @wynnlasvegas with so many industry friends! ✨ Big congratulations to @jparkato @eparkato & @atomixnyc team for being named #1! So happy for you! Proud to know you & call JP a #chefwisechef! ✨ And congrats to all the chefs & restaurants recognized! ✨ Swipe for the full list. ➡️ Stay tuned for my @allindustry coverage! ✨ Thank you & congrats to #50best on another amazing awards celebration, & #wynnlasvegas for hosting! ✨ And shout out to @laurenscala for doing an awesome job as the awards MC! ✨

#50bestrestaurants #northamericas50best #atomix #allindustry #allintheindustry #wynn #lasvegas #vegas #chefwise #chefwisebook taken in Wynn Las Vegas by @bayerpr

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a year ago

Happy 23, BPR! 🎉

Yes, I (@sharibayer) founded Bayer Public Relations (@bayerpr) — a full-service public relations, consulting & marketing agency specializing in culinary & hospitality in October 2003 in NYC, & yes, I’m still at it! ✨

Some of you may only know me as a podcast host & producer @allindustry, or author of Chefwise, solo diner, world traveler, n/a drinker, yogi, Miamian, restaurant lover & supporter, but I am also a founding publicist, who mostly represents restaurants & chefs, & as passionate as ever! ✨

Thanks so much to everyone who has believed in me, & us over the years… all of our clients, media, colleagues, industry friends, & more! Love our community! 🙏

Please reach out if you’re interested collaborating with someone who not only has over 25 years of PR & marketing experience in NYC, repping an array of hospitality clients, including @jimlaheyssb’s @sullivanstreetbakery, @serafinanewyork, @nycboathouse @legendsglobal (relaunch), @donpham2569’s @ishikawanyc, @tarik_fallous’ @auzaatar, @sicilynyc, @chefrichardpelz’s Goblin Market, Capsouto Freres, @zodarifai’s @wickedjanenyc, @barbaragsibley’s @la_palapa @holidaycocktaillounge, @erikbruneryang’s @brothersandsisters_dc @dcspokenenglish @thelinehotel @barprovidenciadc, @mahalpern’s @padocabakery, @sorbillo’s Sorbillo NYC, @johnwise’s @curiouselixirs, @gosushimaki, Le Perigord, @farmerleejones’ @thechefsgarden_ohio, @gumption_nyc, @tasteoftribeca, & the OG @eatnaya; but also has a restaurant background from FOH to BOH, from @charlie_trotters to @chilis, @rockbottombrewery to Scorekeepers (while @uofmichigan .. Go Blue!), & more; plus, culinary school degree. Would love to connect! ✨

Here’s to BPR! B Seen. B Heard. B Known, always! ✨

Swipe ➡️ ‘03! 😊

#bayerpr #bpr #sharibayer #timessquare #nyc taken in Times Square, New York City by @bayerpr

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4 hours ago

4th of July rooftop special 🎆

#happy4th #macysfireworks #shariinnyc #nyc #4thofjuly taken in New York, New York by @bayerpr

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3 months ago

Fancy food & friends! ✨

Good to be back @specialtyfoodassociation’s #fancyfoodshow @javitscenter repping @allindustry & @bayerpr! ✨

Thanks, all! ✨

#shariinnyc #allindustry #bayerpr #nyc taken in Javits Center by @bayerpr

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3 months ago

Noshing @thegreatnoshpicnic @governorsisland! ✨

One-of-a-kind chef collab picnic made for a fun, festive & delicious afternoon! ✨

Great to see many industry & chef friends! ✨

Congrats & thanks @kitchensense @amanda_dell @naamashefi @jewishfoodsociety @dferst @cream_it @monacreative & all the chefs & teams! ✨

#thegreatnosh #governorsisland #shariinnyc #allindustry #nyc taken in Governors Island by @bayerpr

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3 months ago

Happy Dad Day! ❤️

#bestdad #tennislover #fathersday #shariinmiami #miami taken in Miami, FL by @bayerpr

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3 months ago

Red carpet ready! 💃🎤💫

Congratulations to all the winners & finalists @beardfoundation Restaurant & Chef Awards 2026! Loved celebrating with all of you! 👏👏

Many thanks & congrats to the entire JBF team! Another wonderful production. Great to be back! 🙏✨

Stay tuned for my @allindustry coverage! 🎥🎧✨

#allintheindustry #shariinchitown #chicago #redcarpetready #jbfa taken in Lyric Opera of Chicago by @bayerpr

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4 months ago

Cheers to #NOLA! ✨

Sips & eats (part 1):

1-3 @curenola ✨
4-5 @cochon_nola ✨
6-11 crawfish boil @jewelnola @theworlds50best #northamericas50best ✨
12-16 @jewelnola ✨
17-20 @turkeyandthewolf ✨

#shariinnola #neworleans #visitneworleans by @bayerpr

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4 months ago

NOLA! ✨

It’s @theworlds50best’s North America’s 50 Best Restaurants 2026
from New Orleans!! ✨

Huge congratulations to @chefjohnshields & @smythchicago team for taking home the no. 1 spot, & all of the chefs & restaurants recognized! Loved celebrating with all of you along with many industry friends! ✨

Special shout-outs to @emeril @emerils for the Icon Award (& no. 20), @eunji.leeee @lysee.nyc for Best Pastry Chef, @aldosohm @lebernardinny for Best Sommelier (& no. 13), @dominiquecrenn @atelier.crenn for Sustainable Restaurant (& no. 44), @_eric.robertson_ @daniel_hadida_ @pearlmorissette for Art of Hospitality (& no. 3), @clee_benu @benu_sf for Chef’s Choice (& no. 33), @mashamabailey @thegreysavannah for Best Female Chef, ++! And NYC for its 13 spots! ✨

Stay tuned for my @allindustry podcast coverage with exclusive interviews from the Awards & more! 🎧✨

Many thanks to everyone who chatted with me, 50 Best, @xbecca & @visitneworleans! Wonderful to be back in one of my favorite (food & music) cities! 🙏✨

#northamericas50best #50bestrestaurants #shariinnola #smythchicago #allintheindustry taken in Sheraton New Orleans Hotel by @bayerpr

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4 months ago

“Take your time, have diverse culinary experiences, and travel.” - @michael__elegbede @itan_kitchen, #chefwisebook. ✨

Representing Lagos, Nigeria, & now NYC. 🇳🇬🇺🇸✨

Michael, thank you so much for your contribution to #chefwise! Love that you’re a #chefwisechef! Excited to have you here! ❤️🙏❤️

#michaelelegbede #itankitchen taken in New York, New York by @bayerpr

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5 months ago