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Beatrace Oola

@beatraceoola

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Tastemaker | Creative Strategy Consultant | Speaker | Founder @fashionafricanow guest lecturer @hfkbremen ex-partnr @zalando collab @wildling.shoes

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History In The Making

What an incredible moment to witness 🙌🏾. In January 2025, two streets in Hamburg will finally shed their colonial shadows and step into the light of justice and recognition.

The first street will be named after Cornelius Fredericks, a brave Namibian leader and chief who stood tall against German colonial oppression.

The second street will honor Louisa Kamana, daughter of Ovaherero chief Kamana, a victim of colonial sexual abuse who stands as a symbol of resilience and the strength of countless women in Namibia’s history.

This moment is even more powerful because the great-grandchild of Cornelius Fredericks stood with us today, celebrating this triumph of truth and remembrance 💯💪🏾💕.

🌍 This isn’t just about renaming streets; it’s about reclaiming stories, honoring ancestors, and forging a path towards justice and healing.

To those who fought for this change—past, present, and future—thank you. Let’s continue to make history together. 🙏🏾✨

#Decolonize #CorneliusFredericks #LouisaKamana #NamibianHistory #Justice #Remembrance #Hamburg #HistoricalMoment #Hafencity #hamburgerhafen taken in Hamburg,Germnany by @beatraceoola

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2 years ago

BERLINALE TALENTS 👌🏾💫❤️

To truly unlock potential, we must listen with courage—fully, openly, and without judgment. When we create space for voices to be heard, stories to unfold, and possibilities to emerge, we pave the way for true transformation. Listening not just to respond, but to understand, is where real growth begins.

Congratulations to the @berlinaletalents winner! A big hug to the incredible team—your talent and dedication inspire us all. 🫶🏾🔥💯

A heartfelt thank you to @mastercardde for the invitation and to @berlinale for an unforgettable film festival. It was a night filled with inspiration, connection, and extraordinary people. 🙏🏾❤️💫

Here’s to courage, creativity, and the power of storytelling! 💋💫

#Courage #BerlinaleTalents #filmfestival taken in Berlinale - Berlin International Film Festival by @beatraceoola

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2 years ago

SHARING PERSPECTIVES: NKWO X Wildling curated by Beatrace Oola 💥💥💥💥

On June 13, we celebrate the joint collaboration between @wildling.shoes and designer @nkwo_official @fashionafricanow
#historyinthemaking #fashionafricanow #celebration #appreciate #culture #10yearschallenge #photography @_nti_ taken in Berlin, Germany by @beatraceoola

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3 years ago

In her 2021 text, Beatrace Angut Lorika Oola @beatraceoola , fashion curator and founder of the platform and network @fashionafricanow, examines the mechanisms of wokefishing in fashion design.

Beatrace describes how the term first appeared in a 2020 Vice article, to describe “the phenomenon of people pretending to hold more progressive views than they really believe or practice, in order to ensnare potential partners.” First noticed on dating apps, wokefishing is also evident throughout the commercial industry.

In her text “Wokefishing: The pretensive premise of progressive views, and the false activism in the fashion industry,” Beatrace asks: What beliefs and values is this industry built on?

“With regard to people who work in fashion, the danger is that they are capitalizing on movements and communities that they are not really supporting. The actual work should be activism,” Beatrace emphasizes and demands: ⠀⠀
⠀⠀
“White folks: Stop controlling the narrative! It is time to change it, share it and allow Black voices to add their experience to the conversation. How to start?⠀⠀⠀⠀⠀⠀
* Connect with BIPOC individuals or platforms in your country who have the expertise and a network to bring new solutions to the table that can lead to tangible, lasting change.
* Hire BIPOC experts in leadership positions, and trust their skills.
* Let us create new concepts together!”⠀⠀⠀⠀⠀

➡️ Read the text on Futuress.org! (link in bio)⠀⠀⠀⠀⠀⠀

Font: Ojuju by Ụdị Foundry #udifoundry, Chisaokwu Joboson @jobosonchisa, Mirko Velimirović #mirkovelimirović

💌 Do you want to read more stories like this? To sustain Futuress in the long run, we depend on our community. Every little bit helps, so please consider donating today! (Link in bio)

#fashion #wokefishing #Blackvoices⠀⠀ by @beatraceoola

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23 days ago

BILLIE – BEYOND REPRESENTATION
What happens when friendship, chaos and self-determination collide – and two women suddenly find themselves in a situation that changes everything?
BILLIE tells a story of friendship, solidarity, freedom and the question of who we can be……
The costume design brings together contemporary design, vintage, Afropunk and new approaches to materials. Clothing becomes a language in its own right: it speaks of personality, attitude, memory and the possibilities for defining oneself.

And perhaps this is where costume design becomes most powerful: when clothing begins to speak before the character does — when what we wear becomes a language of belonging, self-expression, memory and possibility.
Featured designers @in_jewels, @etukatelier Paul Kadjo @tabatapfashion @niofarbymilcos @bukiakomolafe @meriemlebdiri
🎬 BILLIE 🙌🏾💫🙌🏾
In cinemas nationwide in Germany from 17 September 2026.
Directed by Sheri Hage @equalityfilm
Camera: Cal Ola  Head of Costume Design: Beatrace Oola Costume Assistant: Paul Kadjo Tailor / Designer: Tabitha Minott Wardrobe & Temporary Assistant: Mirjana Ikuye Costume Design Intern: Mardjane Moussa
Link in bio! ❤️👌🏾
#CostumeDesign #Afropunk #FashionAndFilm #BlackCinema NewVisualNarrative taken in Hamburg, Germany by @beatraceoola

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24 days ago

Billie kommt nach Hause. ❤️

Gedreht in Hamburg. Entstanden mit vielen Menschen aus dieser Stadt. Und jetzt kommt Billie zurück – auf die Hamburger Kinoleinwände.

Regisseurin Sheri Hagen begleitet den Film persönlich auf seiner Hamburger Premierentour und freut sich darauf, Billie gemeinsam mit euch zu sehen und ins Gespräch zu kommen.

📍 16.09. · 20:30 Uhr · Magazin Kino
📍 17.09. · 20:00 Uhr · Zeise Kino
📍 20.09. · 17:30 Uhr · Studio Kino
📍 21.09. · 18:30 Uhr · 3001 Kino

Vier Kinos. Vier Abende. Eine Stadt, die ein ziemlich wichtiger Teil dieser Geschichte ist.

Hamburg, wir sehen uns im Kino.

Distributor: Apollo Film / @barnsteinerfilm
Funded by: @moinfilmfoerderung & @goetzgeorgestiftung
Agency: ZTA Management @ztamanagement
Photo: @joannalegid

#BillieFilm #HamburgKino #DeutschesKino #Hamburg by @beatraceoola

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a month ago

Meet the Jury & Masterclass Facilitator | Beatrace Oola

It is an honor to welcome Beatrace Oola, African fashion consultant, creative strategist and founder of Fashion Africa Now and APYA Productions, to the WABASO Jury.

With over a decade of experience spanning fashion, culture, media and creative entrepreneurship, Beatrace has championed African and Afro-diasporic designers while connecting creative talent to global markets and opportunities.

Her industry insight, international network and commitment to advancing African fashion make her a powerful addition to the WABASO Jury.

#WABASO #StyleLoungePlatform #kglfoundation #FashionEntrepreneurship #AfricanFashion by @beatraceoola

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a month ago

Solar eclipse watching — OLD SCHOOL. ❤️👌🏾

Yes, the CD did a good Job 😅❤️ I was already here in 1999, and somehow 27 years later I’m back again. ✌🏾🥹 Baden-Baden people… DO YOU REMEMBER?! 😂🙌🏾

What I loved most was the people. 💕

Strangers started chatting.
Neighbours connected.
People shared their 90s eclipse glasses like priceless family heirlooms. 😂💕
And before we knew it: “See you at Halloween in Altona!” 🤣🤩

Sometimes it’s simple: show up, say hello, be open — and look for the good.

The sun disappeared for a moment.
But somehow, everyone came a little closer. 💫 taken in Altona, Hamburg by @beatraceoola

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2 months ago

Ein deutscher Kinofilm.
Ein komplett besetztes Kostüm Department mit Menschen afrikanischer Herkunft. 💫💋
Das gab es in dieser Form im deutschen Kino noch nie.
Mit der Produzentin und Regisseurin Sheri Hagen @equalityfilm entstand ein Film, der zeigt, dass zwei Schwarze Frauen selbstverständlich die Geschichte als Hauptdarstellerinnen tragen können.
Bevor der erste Stoff ausgewählt wurde, gab es bereits Bilder und Mods im Kopf. Farben. Texturen. Symbolen. Silhouetten. Erinnerungen. Für den Kinofilm Billie habe ich nicht einfach ein Kostümbild erstellt, ich habe versucht, ein Gefühl sichtbar zu machen. Von Herkunft. Von Sehnsucht. Von Widersprüchen. Von Stärke. Von all den stillen Geschichten, die Stoffe erzählen können. Gemeinsam mit Sheris Vision und meinem Team entstand eine Ästhetik, die Identität nicht erklärt, sondern spürbar macht. Afropunk war dabei kein Stil. Afropunk war eine Haltung.
Einige Menschen, deren Looks mich während meiner Arbeit inspiriert haben, Michelle Buteau, @giftylartey__ @iamchristlclear 💕🫶🏾👌🏾 und Fotografien von @jeanlondondia . Aus dem ersten Lesen des Drehbuchs – diesem Moment, in dem Protagonistinnen plötzlich anfangen zu leben und man sich fragt:
Was trägt sie? Warum trägt sie genau das? Wie erzählt Kleidung ihre Geschichte, noch bevor sie das erste Wort spricht?
Denn Kostümbild bedeutet nicht einfach Kleidung auszuwählen. Es bedeutet, Welten zu erschaffen, dazu zählen auch Erinnerungen. Was diesen Film besonders macht, ist nicht nur die Handlung auf der Leinwand. Sondern die Menschen, die sie gestalten. Identität ist kein Kostüm. Aber Kostüm kann Identität sichtbar machen. Was glaubt ihr welche Kostüme im Kinofilm vorkommen? Am Besten ihr schaut euch den Kinofilm im September selber an .…
Im nächsten Post erzähle ich mehr über den wundervollen Cast ✌🏾Stay tuned!
#CostumeDesign #Billie #AfrodiasporicStorytelling #BehindTheSeams GermanCinema taken in Hamburg, Germany by @beatraceoola

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2 months ago

Before the industry discovered ‘African creativity’—Alkebulan women were already building it.”

Happy Alkebulan Women’s Day ✨ ✌🏾👌🏾💫

Today we celebrate Pan-African Women’s Day—a day established in 1962 by the Pan-African Women’s Organization (PAWO) and recognized by the African Union to honor the leadership, resilience, and transformative contributions of African women.

From fashion and textiles to art, film, design, entrepreneurship, and cultural innovation, African women have always shaped narratives, preserved knowledge, and imagined new futures—across the continent and throughout the global African diaspora.

Because celebrating African & Afrodiasporic women also means investing in their stories, their creativity, and their leadership—not only today, but every day. ✨

Today is a reminder to recognize their legacy, amplify their voices, and invest in the next generation of creatives, leaders, and changemakers. ❤️🙌🏾❤️ #panafricanwomen #africanfashion #alkebulan taken in Hamburg, Germany by @beatraceoola

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2 months ago

The biggest opportunities are often the ones the world hasn’t fully recognized yet.

In our conversation, Beatrice @beatraceoola , the founder of @fashionafricanow shares why she believes African fashion is one of the most exciting and untapped industries in the world. As the global fashion landscape continues to evolve, Africa is emerging as a powerful force—and we’re only seeing the beginning.

Watch the full episode on my YouTube channel, Conversations with Cathy.

#AfricanFashion #FashionBusiness #LuxuryFashion #FashionIndustry #FutureOfFashion by @beatraceoola

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2 months ago

What can Hip Hop teach the world?

More than music.
More than a movement.
Hip Hop is a philosophy.

A culture built on true values that the world needs more than ever:

1. Honor the source.
Respect where it comes from. Respect the pioneers
2. Pure joy is the vehicle.
Culture is born from creativity, expression and fun.
3. Only authentic appreciation matters.
Not extraction. Not imitation. But genuine love.
4. Community creates connection.
Hip Hop built bridges across borders, languages and generations.
5. Peace & prosperity.
A vision of creating, sharing, uniting and uplifting each other.

Hip Hop is one of the most powerful cultural platforms that has shaped urban communities worldwide. It gives people a voice, creates belonging and transforms lived experiences into global movements.

This festival was a reminder of the power of culture — vibing with legendary Hip Hop icons, feeling the energy, the history and the spirit. Thanx to all the artist ❤️❤️🙌🏾❤️❤️

#HipHopCulture #CultureMatters #Community #RespectTheSource #CreativePower taken in Hamburg, Germany by @beatraceoola

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2 months ago