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Birnur Aral Nehrozoglu

@beautyscience

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Still saving the world, one claim at a time .

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🏆 THEY’RE HERE! 🏆

The 2026 Best of the Year Award winners have officially arrived — and trust us, you’re going to want to meet them.

Some you’ll know. Some you won’t. And some might have you asking, “Wait, where has this been all my life?”

We tested, tried, analyzed, questioned, rigorously evaluating each one in the real world.

Now we finally get to share the good stuff.

50+ winners. So many great finds.

Follow along as we share more about who, what and where earned a first-of-its kind 2026 Best of the Year Award.

#bestoftheyearawards #awardwinners #trustedawards #trustedrecommendations #producttesting by @beautyscience

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14 days ago

Kinda chic to finally introduce ourselves. 👋

We’re Birnur, Rachel and Laurie — longtime colleagues, friends and the founders of Best of the Year Media — and we are just getting started here. 🚀🚀🚀

We believe in testing no matter what, working with experts, and making recommendations we can stand behind. With integrity, clarity and evidence. And we’re building a new kind of media company to do just that.

It's not always easy, and it's definitely not glamorous but it's refreshing to know we’re on the right path. And we’re here to remind you anyone can start over at any point. Even you. Even if it's scary, Even if you didn't choose it. Even if you have to take a leap of faith. That net will show up. Believe us. It does. by @beautyscience

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2 months ago

#packaginggoals by @beautyscience

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4 months ago

Why, hello there @bestoftheyearmedia 🤩🙌🌟 by @beautyscience

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6 months ago

I have been collecting these for the last few weeks to share. #usedtillthelastdrop #productsweloveandtrust #shareworthy #usedtotheverylastdrop #staples by @beautyscience

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9 months ago

#useduntiltheveryend #useduntilthend #usedup by @beautyscience

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a year ago

This Nivea classic has been the go to for my dry hands at bedtime so I can fall asleep to the scent of my mom’s hands. I was so stingy using this jar -courtesy of @aprilfranzino- it lasted me for a couple of years.
Dr Bronner’s Magic Balm is a more recent addition to my night time #productsweloveandtrust #shareworthy #usedtotheverylastdrop routine for when my muscles need some TLC. I apply it on my sore neck, arms and shoulders for a cooling and relaxing sensation. #usedtotheveryend by @beautyscience

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a year ago

#productsweloveandtrust #usedtotheverylastdrop
#shareworthy by @beautyscience

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a year ago

Yesss, these made it all the way to the last drop! 🙌
Loved every bit of my bottles of Elvive 72H Hydrating Shampoo, AveSeena Anti-Pollution Gel Cleanser, and Sweet Chemistry Reparative Oil-Serum Infusion. To me, performance is the first—and non-negotiable—step toward true product sustainability. These formulas deliver so well, you actually want to finish them!🌟
➤ Elvive’s clever upside-down, pump-free bottle makes it easy to dispense every last bit by gravity — lightweight, no fuss, minimal waste! 👏
➤ Sweet Chemistry’s formula with upcycled bone matrikines worked wonders helping heal a biopsy site on my hubby’s face. 🛡️
➤ AveSeena’s facial cleanser — crafted by my genius friend Dr. Ebru — strikes the perfect balance of powerful yet gentle cleansing and smells heavenly with real gardenia and rose extracts. 🌸 by @beautyscience

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a year ago

I’m honored to be participating in the 2025 BeautyMatter NEXT Awards as a judge. Mark your calendars - early pricing ends on February 28th, 2025 at 11:59 PST.

Apply now: https://beautymatter.awardsplatform.com/

Use my code birnur10 to save 10% on your entry.

#BeautyMatterAwards #BMAwards2025 by @beautyscience

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2 years ago

Hot off the press, my second article at @cosmeticsandtoiletries just got published. In addition to poring over peer-reviewed articles, I got to interview my dear colleagues @chicscience @rania377 and @nicolaerita to include their wisdom for this piece that discusses methodologies on how to measure skin radiance and texture, the interconnectedness of these two attributes and scientific roots of why we covet smooth flawless skin. Huge thanks to @rgrabenhofer always for the opportunity and for her editing smarts!

-Link in bio-

#testingtesting #testingtactics #radiance #texture #skin #skincare #cosmetics by @beautyscience

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2 years ago

Thank you so much for this opportunity @merchantboxes: I was beyond excited for this long-form episode of the Unboxed Podcast. Also grateful, I sounded somewhat coherent while taping as it was nearly midnight at my location! #sustainabilitymakesbusinesssense #forwardlooking #3ps #brundtlandcomission #peopleplanetprofit by @beautyscience

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2 years ago