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creative cool girls for beauty + aesthetic providers
sometimes silly, always strategic
social • branding • web • photo
content & photos👇🏼 1 afternoon
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Stop ‘selling the service’.

Anyone can talk about Botox, filler, or products. But the beauty and aesthetic brands that stand out? They speak to the confidence, energy, and ease their clients get from those treatments.

So before you post, ask yourself:
👉 “Am I describing the service—or the transformation it creates?”

Because the details matter, but connection converts.
Make them crave the cake, not memorize the recipe. 😉🎂

#ContentThatConverts #TheBeautyTable #SocialMediaStrategy #AestheticMarketing #BeautyBusiness by @beautytable
27
a year ago
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Hot take (or is it….?)

Your clients & patients DO NOT think like providers. It’s not groundbreaking but still, we find ourselves saying it time and time again. 🤷🏻‍♀️

They care about:
➖ how they’ll feel
➖ how natural they’ll look
➖ how easy you’ll make the process
➖ if they can trust you
➖ if this will solve the problem they’re overwhelmed by

Start with that 👆🏼
THEN (and only then) can you talk about the treatment or service.

Once you understand how your client thinks,
your content gets so much easier (and way more effective).

#AestheticProvider #InjectorLife #MedspaMarketing taken in United States by @beautytable
7
a year ago
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You’re too talented to blend in 💯

Today’s carousel is packed with creative ways to show your results without serving “clinical lighting and a side profile on a white wall”

▫️ Play with dimension
▫️ Add movement
▫️ Experiment with text and storytelling
▫️ Show the transformation like it matters (because it does)

When your work is THIS good?
Your content should be too.

#MedspaBranding #BeautyBrandStrategy #AestheticBrandingTips #InjectorBranding #CreativeContentForProviders #BrandingForAesthetics #BeautyBizBranding #ElevatedBrandDesign #ModernAestheticBranding taken in United States by @beautytable
13
a year ago
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Cool girls don’t copy & paste 🖱️

People can copy the colors.
The font.
The trend.
Even the general idea.

But they can’t really copy you - Your taste. Your point of view. The weird little things you always do. The way you talk. The way you make people feel.

That’s the stuff that actually sticks.

So maybe the goal isn’t to come up with something nobody’s ever seen before. Maybe it’s to make it so you that even if someone copies it, it still feels like yours.

#PersonalBranding #AestheticMarketing #BeautyBranding taken in United States by @beautytable
12
2 hours ago
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behind the scenes of building something with a brand we’ve had the privilege of growing alongside 🎥

From the branding to the social, CULT has trusted us with a lot of creative freedom over the years, and Consult the CULT is one of those ideas that became even better once we got it out of our heads and in front of a camera.

The concept.
The setup.
The mic checks.
The takes that worked.
The ones that absolutely did not.
And all the little decisions that made the series feel like CULT.

Today also happens to be CULT’s anniversary, which makes sharing this feel extra fitting.

Very grateful for the brands that let us get this close to the work and help shape how they show up.

Happy anniversary, CULT. 🤍 @cultclinics  @theplasticnp @theatlantainjector 

#BeautyBranding #AestheticMarketing #CreativeDirection taken in Dallas, Texas by @beautytable
7
4 days ago
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Your personal brand should have room for ALL of you 🍯

Not just the version in scrubs. Not just the credentials, the treatments, or the results.

The mother. The mentor. The industry leader. The woman with incredible style, big ideas, and a whole life outside the treatment room.

For episode 003 of our Dream Shoot Series, we’re taking three different sides of one woman and giving each of them their own editorial moment.

Three looks. Three stories. One woman.
And a reminder that the things that make your brand impossible to replicate might have absolutely nothing to do with aesthetics.

You don’t have to pick the most marketable version of yourself. Book a shoot and show us ALL OF THE ABOVE 📸

#TheBeautyTable #AestheticBranding #CreativeDirection taken in Dallas, Texas by @beautytable
11
5 days ago
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Social media can grow your brand, fill your books & create opportunities 📲

It can also make you feel like you have to be a provider, business owner, content creator, personal brand, and marketing department all at once.

Inside this CLUB CULT episode, Jen sits down with Brittany, founder of The Beauty Table, to talk about what actually matters online.

They cover the do’s, the don’ts, how to balance the weight of your brand, your patients, and your social presence, how to get noticed by the right people, and how to turn followers into actual patients.

Less posting for the sake of posting.
More clarity around what social media is supposed to do for your business.

Watch the full conversation inside CLUB CULT.

𝑪𝑼𝑳𝑻 𝑪𝑶𝑵𝑭𝑬𝑹𝑬𝑵𝑪𝑬
November 6-8 𝚒𝚗 Scottsdale
June 4-6 𝚒𝚗 Ft. Lauderdale

#AestheticMarketing #AestheticProviders #MedicalAesthetics taken in United States by @beautytable
3
6 days ago
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We all have our hands full 👝

camera shyness
a deep hatred of hearing themselves talk
low power mode
a slightly concerning amount of overthinking
the urge to film against their will
and, ideally, just enough delusion to stay cringy queen

If you feel personally attacked, same.

Tell us which bag is yours and send this to the provider who is carrying at least three of them 💼👛👜 taken in United States by @beautytable
4
12 days ago
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Not everyone is supposed to like you 🫶🏽 That’s kind of the point

The more you water yourself down to stay palatable, the harder it becomes for the right people to recognize you.

Your best clients are not looking for the most neutral provider in the room. They’re looking for the one they trust, connect with, remember, and actually want to come back to.

So yes, showing more personality might turn a few people off.
Good.

That leaves more room for the ones who think you’re the tits 👼🏻

#AestheticMarketing #PersonalBranding #MedspaMarketing by @beautytable
28
13 days ago
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Another one we couldn’t leave buried 🥊

This is your reminder that the content library matters just as much as the content calendar.
The right images keep working long after shoot day is over. For your feed, your website, your campaigns, your launches, and every random Tuesday when you suddenly need something good.

That’s the kind of archive we want to build.

#MedspaMarketing #AestheticBranding #ContentCreation taken in The Glossary Studio by @beautytable
0
14 days ago
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We are hiring ⭐️

We’re looking for people who care about the details, think beyond the obvious, move well in a fast-paced environment, and genuinely care about the work.

🔍 Part-Time Marketing Assistant
🔍 Full-Time Content Strategist

Yes, we care about aesthetics.
But we care just as much about strategy, initiative, problem-solving, follow-through, and the ability to turn a half-formed idea into something really freakin’ good.

If you love beauty + aesthetics, notice the things other people miss, thrive on connection, and want to be part of a creative team where your ideas actually matter, we want to hear from you.

Come sit at the table.
Apply using the link in bio 💻 taken in Dallas, Texas by @beautytable
27
16 days ago
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No, but really? WTF is “basic”

We’re not interested in handing every provider the same chair, the same syringe shot, the same neutral backdrop, and calling it custom.

Different brand. Different personality. Different client. Different experience.

The shoot should reflect that.

Pretty is easy.

Specific is better.

#AestheticMarketing #MedspaContent #CreativeDirection taken in Dallas, Texas by @beautytable
0
19 days ago
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